Core Viewpoint - The introduction of the "Double Lifetime Warranty" policy by FAW-Volkswagen aims to address consumer concerns regarding high maintenance costs, repair worries, and rapid vehicle depreciation, providing comprehensive coverage for both the vehicle and original parts [1][3][15] Group 1: Policy Details - FAW-Volkswagen has expanded its "Double Lifetime Warranty" from a pilot program to cover all fuel SUVs, including flagship models, with warranties on key systems such as the engine, transmission, and chassis, without limitations on time or mileage [1][3] - The warranty period for certain models extends until June 30, 2025, while others are covered until December 31, 2025 [1] - The maintenance cycle has been extended to 1 year or 10,000 kilometers, effectively halving the frequency of required maintenance [3] Group 2: Cost Reduction and Value - The introduction of a 6-time maintenance package at a 30% discount allows for a single maintenance cost of only 470 yuan for models like the Tayron, making the original service warranty cost comparable to the aftermarket [3][4] - The "Old Friend Appreciation Plan" offers subsidies for customers who trade in their vehicles, offsetting maintenance costs and promoting the idea that "the more you maintain, the more you save" [4] Group 3: Service Quality and Network - FAW-Volkswagen emphasizes a high standard of service quality, with nearly 18,000 service personnel, 40% of whom have over 10 years of experience, ensuring professional and reliable technical support [6][13] - The company has established a comprehensive service network with nearly 900 dealerships, providing nationwide support and ensuring consistent service quality across different regions [6][8] Group 4: Customer-Centric Approach - The "Heartfelt Journey 2.0" service brand upgrade introduces 15 customer benefits, extending care from maintenance to the entire vehicle ownership cycle, including free vehicle inspections and 24-hour roadside assistance [8][10] - FAW-Volkswagen's commitment to transparency in service costs and maintenance history is evident through public maintenance records and clear communication of parts sourcing [10][11] Group 5: Quality Assurance - The foundation of the "Double Lifetime Warranty" is supported by a low average failure rate, attributed to FAW-Volkswagen's rigorous manufacturing processes and testing systems, ensuring vehicle reliability [13][15] - The company employs advanced manufacturing techniques and conducts extensive testing under extreme conditions to validate vehicle performance and durability [13]

Core Viewpoint - FAW-Volkswagen has introduced a lifetime warranty policy for certain vehicle models, reflecting its commitment to customer-centric long-termism and altruism in a competitive automotive market [1][10]. Group 1: Warranty Policy - The new policy allows customers to enjoy a lifetime warranty on the vehicles purchased from authorized dealers until December 31 for the models of "Langjing" and "Langxun," and until June 30 for the new "Tayron" series [1]. - This initiative demonstrates FAW-Volkswagen's confidence in product reliability and quality [1][3]. Group 2: Manufacturing Excellence - FAW-Volkswagen's confidence in offering a lifetime warranty stems from 34 years of accumulated strength and commitment to product and service quality [3]. - The company employs advanced manufacturing techniques, including a six-stage forming process and a large 8100-ton press, ensuring precision in stamping parts [3]. - The welding workshop utilizes the German MQB A2 platform with 1268 robots achieving an 85% automation rate, enhancing the strength of welds by 30% compared to standard spot welding [5]. Group 3: Rigorous Testing Standards - Each vehicle undergoes extensive testing, including high-temperature, high-altitude, and high-cold conditions, as well as over 100,000 door opening and closing tests to ensure component safety and reliability [5][7]. - The vehicles are subjected to a total of 1,930,000 km of high-intensity road testing across various conditions to validate durability [7]. Group 4: Service and Brand Development - FAW-Volkswagen emphasizes a shift in mindset from "users" to "customers" and from "products" to "goods," aiming to provide comprehensive value chain services [8]. - The company has launched the "Craftsmanship Service" initiative and the "Heart Journey 2.0" action plan to enhance service quality throughout the vehicle lifecycle [10]. - FAW-Volkswagen has received the China Automotive Golden Wrench Award 18 times, gaining the trust of over 20 million users [11].

Core Viewpoint - The article emphasizes that FAW-Volkswagen is navigating a competitive automotive market by focusing on long-term strategies, accelerating electric transformation, and enhancing user services to maintain stability and growth [1][2][10]. Group 1: Market Position and Strategy - The current market is characterized by a coexistence of fuel and electric vehicles, with fuel vehicle sales declining but still expected to exceed 10 million units in China [1]. - FAW-Volkswagen plans to maintain a dual approach of fuel and electric vehicles, aiming to provide high-quality products to consumers [1][10]. - The company has announced a strategic plan to launch 10 new models starting in 2026, including 5 pure electric, 2 plug-in hybrid, 2 range-extended hybrid, and 1 new fuel model, all tailored to Chinese consumer needs [6][10]. Group 2: Technological Advancements - FAW-Volkswagen is committed to a smart electric transformation, having invested over 10 billion yuan in this transition [6]. - The introduction of the CMP electric platform and CEA electronic architecture has reduced development time by 30% and decreased the number of control units by 30% [5][6]. - The ID.AURA, a pure electric concept car, showcases the collaboration between Chinese and German teams, reflecting the strategy of "In China, for China" [9]. Group 3: Product Quality and Safety - FAW-Volkswagen emphasizes the importance of high-quality products and reliable safety performance as key factors in gaining consumer trust [12][13]. - The new model, the all-new Land Rover, features advanced safety and driving assistance technologies, and is powered by the fifth-generation EA888 engine, which has improved power and reduced fuel consumption [14][16]. - The company conducts rigorous safety testing, including over 1,400 crash tests, to ensure product reliability [16]. Group 4: Customer Service and Market Confidence - FAW-Volkswagen has introduced "lifetime warranty on original parts" and "lifetime warranty on the entire vehicle" to enhance customer service and confidence [18][19]. - The company has a robust service network with 890 authorized dealers and over 18,000 service teams across China, ensuring convenient access to services for customers [19]. - In March, FAW-Volkswagen sold 154,000 vehicles, with fuel vehicle sales increasing by 1.4% year-on-year, indicating a stable market position [20].