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李想微博问i8发布会选择可能是在向雷军学习
理想TOP2· 2025-07-11 13:20
Core Viewpoint - The article discusses the recent product launches of Li Auto, emphasizing the importance of hosting events at familiar locations to enhance cost-effectiveness and efficiency [1]. Group 1: Product Launches - Li Auto has held several product launch events at its manufacturing and R&D facilities, including the release of models such as the Li ONE, L9, L8, L7, and L6 [1]. - The upcoming Li i8 launch on July 29 will consider whether to host the event at the company premises or a larger venue, reflecting on the format and duration of the presentation [3]. Group 2: Company Philosophy - The company embraces a frugal approach, which is viewed positively as it reflects an understanding of operational costs [2]. - There is a desire to enhance audience engagement during product presentations, inspired by successful strategies from other tech companies like Xiaomi [3]. Group 3: Community Engagement - The company encourages deeper discussions about its long-term fundamentals through community groups, indicating a focus on building a loyal customer base beyond just vehicle ownership [4].