Core Viewpoint - The company reported a significant decline in revenue and net profit for the first half of 2025, primarily due to weak consumer demand and falling prices in both the pork and liquor segments [1][2]. Group 1: Financial Performance - In 25H1, total revenue was 4.59 billion, with net profit attributable to shareholders at 170 million, and net profit excluding non-recurring items at 180 million, representing year-on-year declines of 19.2%, 59.1%, and 57.9% respectively [1]. - For 25Q2, total revenue was 1.33 billion, with net profit attributable to shareholders and net profit excluding non-recurring items at -110 million and -100 million, compared to -30 million in the same period last year [1]. - The company's gross margin decreased by 1.9 percentage points to 34.3% in 25H1, with a more significant drop in 25Q2 to 28.4% [3]. Group 2: Business Segments - The liquor segment generated revenue of 3.61 billion in 25H1, down 23.2% year-on-year, with high-end, mid-range, and low-end liquor revenues at 530 million, 500 million, and 2.58 billion respectively, reflecting declines of 12.3%, 21.9%, and 25.4% [2]. - The pork segment maintained revenue at 890 million in 25H1, with slaughtering business revenue at 780 million, showing a slight decline of 0.5% [2]. Group 3: Strategic Outlook - The company is focusing on upgrading its liquor products and innovating marketing strategies, particularly through the "dual-wheel drive" strategy centered on its white liquor brands [2]. - Following the divestment of its real estate business, the company aims for clearer focus on its core operations, with expectations for the liquor business to benefit from the demand for staple liquor [1][4]. Group 4: Future Projections - The company has revised its revenue forecasts for 2025-2027 to 7.66 billion, 7.89 billion, and 8.21 billion, reflecting a downward adjustment of 10% [4]. - Expected earnings per share (EPS) for 2025-2027 are projected at 0.15, 0.19, and 0.24 yuan, also down by 46%, 47%, and 44% respectively [4].

Investment Rating - The report maintains an "Overweight" rating for the company [6][4]. Core Views - The company reported a total revenue of 4.59 billion and a net profit attributable to shareholders of 170 million for the first half of 2025, reflecting a year-on-year decline of 19.2% and 59.1% respectively [1][2]. - The pork supply is abundant, but consumer demand remains weak, leading to a downward trend in pork prices. The white liquor business is also under pressure due to external factors affecting demand [2][3]. - The company is actively promoting product upgrades and innovative marketing strategies. Following the divestment of its real estate business, the company's main operations are clearer, with potential benefits from the demand for staple liquor in the future [1][4]. Summary by Sections Financial Performance - In the first half of 2025, the white liquor segment generated revenue of 3.61 billion, down 23.2% year-on-year, with high-end, mid-range, and low-end liquor revenues of 530 million, 500 million, and 2.58 billion respectively [2]. - The gross margin decreased by 1.9 percentage points to 34.3%, with a significant increase in sales and management expenses [3]. - The net profit margin for the first half of 2025 was 3.8%, a decrease of 3.7 percentage points year-on-year [3]. Future Outlook - The company has adjusted its revenue forecasts for 2025-2027, expecting revenues of 7.66 billion, 7.89 billion, and 8.21 billion respectively, with a year-on-year decline of 16.1% in 2025 [4][12]. - The earnings per share (EPS) estimates for 2025-2027 have been reduced to 0.15, 0.19, and 0.24 yuan, reflecting a significant downward adjustment [4][12]. - The target price for the company is set at 18.24 yuan, based on a price-to-earnings ratio of 96 times for 2026 [4][7].

Core Insights - The recent surge in the liquor market is driven by large retailers like Pang Donglai, Sam's Club, and Hema Fresh, rather than traditional sales channels [1][3] - The "Jiu Gui Jiu・Zi You Ai" series launched by Pang Donglai in collaboration with Jiu Gui Jiu has gained significant attention, selling out quickly at a price of 200 yuan per bottle [1] - Sam's Club's "Jiang Jun Fen" liquor has also become popular, with a monthly sales volume that positions it at the top of the liquor sales rankings [1] Group 1: Market Trends - The popularity of liquor in supermarkets is attributed to the changing consumer demand, with self-drinking and dining out becoming the mainstream consumption patterns [3] - Most liquor products launched by supermarkets are priced below 300 yuan, catering to the urgent demand for "daily drinking liquor" [3] - Retailers like Pang Donglai, Walmart, and Hema have successfully attracted consumers by emphasizing high cost-performance as their main selling point [3] Group 2: Retail and Production Collaboration - The success of supermarket liquor sales is also due to close cooperation between retail and production sectors [4] - Custom liquor products enhance the competitive edge for retailers, allowing them to increase profit margins and attract more foot traffic through exclusive offerings [4] - For small and medium-sized liquor enterprises, supermarket channels present new opportunities to navigate industry cycles, leveraging the flow advantages and membership data of retailers [4] Group 3: Future Outlook - In the context of a sluggish traditional liquor market, supermarket channels have emerged as a unique advantage, focusing on consumer-centric strategies [6] - The new retail model enables precise insights into consumer needs, enhancing the overall consumer experience [6] - The growth of supermarket liquor sales may signal a new trend for the future development of the liquor industry [6]