Core Insights - L'Oréal is accelerating its transformation in the beauty technology sector through open innovation, highlighted by its participation in the China International Import Expo with the "BIG BANG Beauty Tech Co-Creation Program" for the third consecutive year [1][2] - The program focuses on integrating AI and sustainable technologies, showcasing L'Oréal's forward-looking investments in the beauty tech landscape [1][3] Expansion of the Program - The BIG BANG program has expanded its scope, introducing "Transforming Sustainability" as an independent track alongside three other core tracks: "New Experience," "New Product Research," and "New Operations" [3] - This expansion aims to address sustainability challenges in the beauty industry through technological innovation, such as exploring AI-driven localized green business models [3] AI Integration and Innovations - Over twenty innovative startups from China, Japan, South Korea, and France participated in this year's expo, deeply integrating AI technology across various aspects of consumer experience, business applications, research, and supply chain [2][4] - Collaborations with tech giants like IBM, Google, and NVIDIA are enhancing the integration of AI into the BIG BANG program, positioning AI as a key driver of advancements in beauty technology [5] Regional Collaboration and Global Reach - The program has received over 700 applications this year, indicating a significant increase in interest and the establishment of a vibrant innovation community in North Asia [8] - L'Oréal's strategy includes leveraging successful experiences from the BIG BANG program to expand into South Asia, the Middle East, and North Africa, thereby building a global beauty tech ecosystem [8] Investment and Incubation - The BIG BANG program serves as a crucial channel for L'Oréal to incubate and invest in startups, providing financial support and facilitating strategic partnerships [10][11] - To date, the program has attracted over 2,500 startups and successfully incubated more than 80 projects, translating innovative solutions into commercial applications [11][12] Future Directions - L'Oréal's dual strategy of "Technologization" and "Globalization" aims to achieve sustainable growth in a changing beauty market, reinforcing its commitment to technological investment and a comprehensive industry ecosystem [13]

Core Viewpoint - The article highlights L'Oréal's strategic transformation in the beauty industry through open innovation, particularly focusing on the integration of technology and sustainability in its "BIG BANG Beauty Tech Co-Creation Program" [1][5][25] Expansion of the Program - The BIG BANG program has expanded its scope, introducing "Sustainable Innovation" as an independent track alongside three other core tracks: "New Beauty Experiences," "Future Product Research," and "New Operations" [5][12] - This expansion aims to address sustainability challenges in the beauty industry, such as exploring AI-driven localized green business models [5][9] AI Integration - Over twenty innovative startups from China, Japan, South Korea, and France participated in this year's event, showcasing AI technology's integration across various aspects of consumer experience, business applications, research, and supply chain [3][7] - L'Oréal collaborates with global tech giants like IBM, Google, and NVIDIA to deeply integrate AI into the BIG BANG program, positioning AI as a key driver of beauty tech advancements [9][25] Regional Collaboration - The program has seen significant interest, with over 700 startups applying this year, indicating a growing innovation ecosystem in North Asia [15][16] - L'Oréal's efforts have led to a collaborative "beauty triangle" among China, Japan, and South Korea, enhancing growth pathways in the North Asia region [15][16] Investment and Incubation - The BIG BANG program serves as a crucial channel for L'Oréal to incubate and invest in startups, providing financial support and facilitating strategic partnerships [18][21] - As of now, the program has attracted over 2,500 startups and successfully incubated over 80 projects, applying cutting-edge technologies in commercial use [21][24] Future Outlook - L'Oréal's dual strategy of "technologization" and "globalization" aims to achieve sustainable growth in a changing beauty market, reinforcing its commitment to innovation and collaboration across the industry [25]