Core Viewpoint - The rise of "sterile eggs" in e-commerce platforms is misleading, as these eggs cannot be completely sterile and are better referred to as "edible raw eggs" [1][3][21] Group 1: Definition and Standards - "Sterile eggs" are marketed as eggs that do not contain Salmonella and can be consumed raw, but they still contain other microorganisms [1][5] - There are currently no national or industry standards for "edible raw eggs," although some associations have established group standards regarding microbial limits [5][21] - The key standard for "edible raw eggs" is that Salmonella must not be detected both inside and outside the egg [5][21] Group 2: Production Process - The production of "edible raw eggs" involves multiple rounds of Salmonella testing and purification before incubation [9] - The environment for raising chickens is controlled through intelligent devices to prevent harmful microorganisms from entering [11][13] - Each batch of feed is tested in a laboratory to ensure safety and quality, and daily egg production undergoes random sampling for safety checks [17][19] Group 3: Market Dynamics and Pricing - There is a significant price disparity for "edible raw eggs," with online prices being much lower than those in supermarkets, raising questions about quality [21] - The production cost of a single "edible raw egg" ranges from 1.4 to 1.8 yuan, indicating that lower-priced options may not be sustainable [21] - The lack of strict regulations has led to confusion in the market, with many products claiming to be "edible raw eggs" without proper standards [21][22] Group 4: Consumer Guidance - Consumers are advised to pay attention to product labels and choose brands with strong reputations and trustworthiness [22] - The poultry and egg production industry in China is the largest globally, with a production volume of 35.88 million tons in 2024, meeting diverse consumer demands [24]

Core Viewpoint - The emergence of "raw-eating eggs" is transforming consumer perceptions of eggs in China, with Huang Tian E leading the high-end egg market, selling 1.8 billion eggs annually [1][4]. Industry Overview - "Raw-eating eggs" are not just a marketing gimmick but represent a significant industry standard shift, focusing on controlling microbial contamination from the source, particularly Salmonella, which is a major cause of foodborne illnesses [4]. - The production of raw-eating eggs requires a comprehensive source system, high-density testing, and a full-process quality traceability system, which is more advanced than traditional egg safety measures [4]. Company Strategy - Huang Tian E is the first domestic brand to establish a full industry chain for raw-eating eggs, including hatchery, feed processing, breeding farms, grading factories, and cold chain logistics, creating a closed-loop system [5]. - The company adheres to a "zero detection of Salmonella" standard, with rigorous testing and processing protocols for each egg, ensuring safety and traceability [5]. Product Differentiation - Huang Tian E uses high-quality natural feed ingredients, avoiding cheap alternatives, which enhances the flavor and nutritional content of their eggs, resulting in a richer yolk color and better taste [8]. - The protein digestibility of their raw-eating eggs is reported to be as high as 99% when cooked to a soft-boiled state, significantly higher than fully cooked eggs [10]. Market Performance - Huang Tian E achieved a market penetration rate of 78.8% in the raw-eating egg category in 2024, indicating strong consumer preference [11]. - The brand has established a presence in major online and offline retail channels, ensuring rapid delivery and accessibility to consumers [11]. Industry Recognition - Huang Tian E has received multiple accolades, including recognition as a key leading enterprise in agricultural industrialization and awards for contributions to food safety and innovation, validating its business model and the trend towards standardized food products [11]. Conclusion - The concept of "raw-eating" eggs poses new challenges for the industry, and Huang Tian E exemplifies how a focus on systems, standards, and execution can redefine the future of egg products in China [12].