"缤纷蛋"减少"虫草蛋"仍在销售 2025年6月，新京报记者在市场走访中，遇到多款名为"虫草蛋"的产品，其市场定价跨度较大，"虫 草"二字也并非人们熟知的"冬虫夏草"。咨询何为"虫草蛋"时，除"炭吉蛋"品牌表示其养殖蛋鸡时添加 了"蝉花虫草"外，多数品牌或商家都称，所售"虫草蛋"是代表蛋鸡吃的饲料有虫有草。 除了产品名称玩"文字游戏"，还有部分品牌在"色彩"上。新京报记者在北京多家超市内，曾看到标 称"缤纷蛋""彩色谷物鲜鸡蛋"等产品。每盒产品由红壳、粉壳、绿壳鸡蛋组成，按售价计算，单枚鸡蛋 价格均超过1元。 "科普中国"平台曾发文提示，决定蛋壳颜色的色素主要是原卟啉-IX、胆绿素-IX及其锌结合物。这些色 素比例和母鸡品种相关，如白来航鸡祖代培育出白壳蛋，罗岛红鸡培育出褐壳蛋，经纯化培育的变异型 品种能产出绿壳蛋等。此外，蛋壳颜色还可能会受到鸡的年龄、健康状态、环境、饲料营养等次因影 响，如随着年龄增加，母鸡合成色素能力减弱，蛋壳颜色会变浅等。蛋壳颜色只能说明母鸡的品种不 同，并不能作为判断营养高低的标准。 2025年6月，新京报刊发《鸡蛋营销混战下，百款特色鸡蛋真相调查》专题报道，曝光以"虫草蛋""缤纷 ...

名为酸奶实际上是"小甜水"乳饮料，"可生食鸡蛋"客服却不建议生食，"虫草蛋"只是饲料有虫有草， 某"骆驼奶片"驼乳粉含量仅有2%，看着像"东方树叶"然而是"东方爽茶"，"多半""壹号土"都是注册商 标…… 2025年以来，新京报推出多期《消费质量报告》专题及调查报道。新京报记者调查发现，包装成新概念 或其他品类、注册"擦边"商标用于产品名称、突出宣传概念性添加成分、"傍名牌""搭便车"，均已成为 食品名称混淆视听的营销噱头。 包装成新概念或其他品类实施误导 伴随人们对健康的关注度越来越高，一些食品商家通过创造或利用看似高端、健康的词汇来命名产品。 然而部分"新概念"实为营销噱头，经不起推敲。还有产品名称与实际类别严重不符，仅通过名称误导消 费者。 "可生食鸡蛋"是近年来的市场宠儿，然而新京报记者调查发现，"可生食鸡蛋"普遍宣称的"无菌"，多仅 强调"无沙门氏菌"，对其他致病菌检出标准不一。针对一款"德青源金牌宝宝可生食鲜鸡蛋"的可生食 性，店铺客服甚至给出"不建议生食"的回答。而永辉农场可生食鲜鸡蛋的包装上，也标注着"建议老年 人、孕妇、婴幼儿、肠道不耐受以及免疫功能较弱人群，应充分加热后食用"。随机调查的3 ...

2025年11月27日-28日，在四川省农业农村厅、四川省畜牧业协会的指导下，以"优产增效，品牌赋 能"为主题的四川省畜牧业协会蛋鸡业分会2025年会在四川绵阳顺利召开。本次年会汇聚了行业专家学 者及产业链上下游企业代表等300余位嘉宾，通过主题报告、圆桌论坛等多种形式，共同探讨新形势下 蛋鸡产业的高质量发展路径。凤集食品集团作为产业领军企业受邀出席，分享了凤集在数智化养殖、品 牌化运营及全产业链协同方面的实战经验，为行业提供了具有借鉴价值的"凤集方案"。 四川省畜牧业协会蛋鸡业分会秘书长杨群致开幕辞，强调分会将发挥桥梁纽带作用，推动政策落地与诉 求传达。她明确，未来分会将重点启动《四川优质鲜鸡蛋》与《四川优质鲜鸡蛋生产规范》两项团体标 准制定，以统一品质指标和生产规范助力 "川产鸡蛋" 价值提升，同时搭建行业交流平台，凝聚力量夯 实产业发展基础。 冯斌指出，全产业链的重资产布局是黄天鹅品质管控的战略基石。为构建世界一流标准的产业价值链， 凤集食品集团与政府联合投入总投资额高达 20 亿元，重点用于引进国际先进设备与智能化系统、建设 现代化养殖基地、完善产业链条，并加强可生食鸡蛋与蛋制品科研攻关等关键领域。这 ...

Core Viewpoint - The article emphasizes the importance of eggs, particularly egg yolks, as a rich source of essential nutrients that support immune function, especially during the winter season when respiratory diseases are prevalent [1][2]. Nutritional Benefits of Egg Yolks - Egg yolks contain 15.2g of protein per 100g, significantly higher than egg whites at 11.6g, and provide all 8 essential amino acids with a biological availability of 98%, making them a vital source of high-quality protein in winter [2] - Egg yolks are rich in choline (680mg per 100g), which meets 35% of the daily requirement for adults, playing a crucial role in neurotransmitter synthesis and liver health [2] - Vitamins A, D, E, and B complex found in egg yolks are essential for maintaining epithelial tissues and skin barriers, which are critical for pathogen defense, especially in dry winter conditions [2] - Egg whites also contain various bioactive substances, such as lysozyme and ovotransferrin, which have antibacterial and antioxidant properties, contributing to the body's defense mechanisms [2] Food Safety Concerns - The risk of Salmonella contamination in eggs is highlighted, particularly in winter when bacteria can survive longer in cold, damp environments [3] - Consumers are advised to store eggs in refrigeration and ensure thorough cooking to avoid cross-contamination, especially for vulnerable populations like infants and the elderly [3] - The concept of "sterile eggs" is discussed, with experts stating that true sterility is nearly impossible; instead, "edible raw eggs" should be defined as those free from Salmonella both inside and out [3] - The production of edible raw eggs involves rigorous testing and quality control, with brands like Huang Tian E establishing comprehensive quality management systems to ensure safety [3] Dietary Recommendations - Experts recommend a balanced approach to egg consumption, adhering to the "three balances" principle: - Quantity balance: Healthy individuals should consume one whole egg daily, while children and the elderly may adjust based on needs [4] - Dietary balance: Pairing eggs with vegetables and whole grains aids in cholesterol metabolism [4] - Cooking balance: Methods such as steaming, boiling, and stewing with less oil are preferred [4] - The article concludes by reinforcing the value of eggs as a near-complete source of nutrition and the importance of understanding the benefits of egg yolks [4]

天眼查显示，近日，东方甄选（北京）科技有限公司发生重要工商变更，孙东旭卸任法定代表人、经理、执行董事职务，由俞敏洪接任。 | 变更记录 10 0 @ | | | | 【 数据纠错 变更项目 - 变更时间 - 可导出 2天眼查 | | --- | --- | --- | --- | --- | | 序号 变更日期 | | 变更项目 | 要更前 | 变更后 12 | | | | 经营范围变更(含业务 | 技术推广:医护人员防护用品生产 (类医疗器械):企业形象策 | 一般项目;技术服务、技术开发、技术咨询、技术交流、技术转让、 一般项目:技术服务、技术开发、技术咨询、技术交流、技术转让. 技术推广;医护人员防护用品生产(l类医疗器械);企业形象策 | | | 2025-11-27 | | 划;广告制作;广告设计、代理:会议及展览服务;食用农产品批 | 划;广告制作;广告设计、代理;会议及展览服务;食用农产品批 | | | | 范围变更) | | 发;食用农产品零售;礼品花卉销售;畜牧渔业饲料销售;日用品销 发;食用农产品零售;礼品花卉销售;畜牧渔业饲料销售;日用品销 | | | | | | 雪:日用品批发:化妆品 ...

Group 1 - The core viewpoint emphasizes the importance of selecting high-quality eggs for safe consumption and nutritional benefits, while addressing the prevalence of counterfeit products in the market [1][2][3] - The term "sterile eggs" is misleading; the focus should be on "edible eggs" that do not contain Salmonella, requiring strict production controls throughout the supply chain [1][2] - Consumers are advised to prioritize well-known brands and check for specific quality standards, as there are currently no mandatory national standards for egg quality [1][2] Group 2 - Proper storage techniques are crucial to prevent contamination and extend the nutritional lifespan of eggs, with recommended refrigeration at 0-4°C and humidity levels of 75%-80% [2] - The nutritional composition of eggs includes 15.2g of protein per 100g and significant amounts of choline, which is essential for brain development [2] - Consumers should be aware of the risks associated with improper storage, which can lead to Salmonella growth and nutritional loss [2] Group 3 - Scientific cooking methods are important for maximizing the health benefits of eggs, with specific recommendations for different demographics, such as limiting egg yolk intake for individuals with high cholesterol [3] - The egg yolk contains lecithin, which has a dual regulatory effect on cholesterol levels, promoting the breakdown of small cholesterol particles and increasing HDL cholesterol [3] - Experts call for enhanced regulation and the establishment of national standards to address market chaos, urging consumers to make informed choices regarding egg purchases and storage [3]

Core Insights - The price disparity between regular eggs and high-end "raw-eating" or "sterile" eggs is attributed to stringent production processes ensuring safety from Salmonella, rather than mere marketing hype [1][2] - "Sterile eggs" can mislead consumers into thinking they are completely free of bacteria, while in reality, they may still contain other microorganisms [1][2] - The market for "raw-eating" eggs is dominated by brands like Huang Tian E, which has maintained the highest quality sales for four consecutive years through comprehensive management systems [2][3] Industry Overview - The core standard for "raw-eating" eggs is that both the interior and exterior must be free of Salmonella, a major health risk associated with eggs [2] - The production process involves multiple rounds of testing and purification, with strict controls on temperature, air quality, and feed to prevent contamination [2] - The lack of national standards for low-priced egg products has led to a regulatory vacuum, resulting in counterfeit products flooding the market [2] Consumer Guidance - Consumers are advised to check labels and choose well-known brands to avoid low-price traps, as many online products do not meet safety standards [2] - Experts recommend cooking methods that preserve nutrients while ensuring safety, such as the "golden 8 minutes" boiling technique [3] - The nutritional value of eggs is highlighted, with egg yolks being a rich source of protein and essential nutrients, countering the misconception that they are merely high in cholesterol [2][3]

Core Insights - The rise of raw-eating eggs signifies a shift in consumer preferences towards safety and quality in food consumption [1][2][3] Group 1: Safety Upgrade - Traditional eggs pose a risk of Salmonella contamination, necessitating thorough cooking to mitigate safety concerns [1] - Raw-eating eggs utilize a comprehensive quality control system to address these safety issues, focusing on strict pathogen control rather than achieving absolute sterility [1] - The "Raw-Eating Egg" group standard mandates rigorous requirements across all production stages, with a consumption window of 15 days post-production [1] Group 2: Demand Upgrade - The market for raw-eating eggs in China is projected to reach 8.6 billion yuan in 2024, reflecting a 19.4% year-on-year growth, significantly outpacing the 3.2% growth of traditional eggs [2] - In major cities like Beijing and Shanghai, per capita annual consumption of raw-eating eggs is 5.8 kg, 1.8 times the national average [2] - E-commerce data indicates a 31.7% increase in sales of raw-eating eggs priced above 15 yuan for a pack of 10, highlighting consumer willingness to pay a premium for safety and quality [2] Group 3: Rational Upgrade - There is no significant nutritional difference between raw-eating eggs and traditional eggs, as both provide similar levels of essential nutrients [3] - The primary distinction lies in safety standards and eating experience, with raw-eating eggs offering cleaner shells and better texture for raw consumption [3] - Vulnerable populations, such as infants and the elderly, are advised to consume cooked eggs to minimize health risks, while raw-eating eggs are recommended for those seeking high-quality culinary experiences [3]

Core Points - The departure of Sun Dongxu, a key figure in Dongfang Zhenxuan, marks a significant change in the company's leadership, with Yu Minhong taking over as CEO [5][6][11] - The transition is described as amicable, with Yu acknowledging Sun's contributions to the company's growth and success in live-streaming e-commerce [5][7][11] - Dongfang Zhenxuan is evolving into a differentiated competitor in the live-streaming e-commerce space, with a market value exceeding 20 billion HKD [15][27] Leadership Changes - Sun Dongxu, who joined New Oriental in 2007, has transitioned from CEO to a senior advisor role, with limited impact on the company's operations and morale [5][6][11] - Yu Minhong has expressed hope for Sun to return to a management position in the future [5][11] - The company has a mature structure with professional teams managing various business segments, minimizing disruption from leadership changes [5][11] Business Strategy - Dongfang Zhenxuan is implementing a paid membership system, priced at 199 RMB per year, aimed at building a loyal customer base [16][18] - The company is focusing on self-operated products, which have become a significant growth driver, contributing 43.8% of GMV in the 2025 fiscal year [26][27] - The product selection strategy emphasizes high-quality daily consumer goods, with a total of 732 self-operated products launched by May 2023 [23][24] Market Position - The company is positioning itself as an "online Sam's Club," competing in the live-streaming e-commerce market with a focus on direct connections between agricultural producers and consumers [15][21] - Despite recent leadership changes, the company is working to stabilize its operations and maintain its market presence [27][32] - The number of paid members has reached 264,000, although this is significantly lower than competitors like Sam's Club [27] Operational Challenges - Dongfang Zhenxuan has faced challenges in maintaining viewer engagement in live-streaming, with online viewer numbers dropping significantly compared to previous years [29] - The company is adapting to rising customer acquisition costs on live-streaming platforms by developing its own mini-programs to control traffic [30][31] - The overall business environment remains competitive, with the need for continuous improvement and adaptation to ensure long-term sustainability [31][32]

Core Insights - The report from the China Internet Network Information Center indicates that as of June this year, the number of internet users aged 60 and above in China reached 161 million, with an internet penetration rate of 52.0% among the elderly [1] - The China Consumers Association highlights that in the first half of 2025, complaints related to elderly consumer traps and chaotic private domain marketing will be major issues [1] - The rise of private domain live streaming, which lacks regulatory oversight, has led to various scams targeting elderly consumers, who are often more susceptible to misleading marketing tactics [2][3] Group 1: Elderly Internet Usage - The elderly population is increasingly engaging in online activities such as learning, communication, shopping, and entertainment, but they are also falling victim to sophisticated scams [1] - The private domain live streaming model is gaining traction, where sales are conducted outside major platforms like WeChat and Taobao, making it difficult for consumers to seek recourse [2][3] Group 2: Private Domain Live Streaming - Private domain live streaming is characterized by a lack of platform oversight, allowing sellers to evade regulations and create a "脱平台" (脱离平台) transaction model that complicates consumer protection [3][6] - The business model is particularly appealing to sellers targeting the elderly, as it allows for more aggressive marketing tactics without the constraints of public domain platforms [3][6] Group 3: Consumer Vulnerability - Elderly consumers are often targeted based on their emotional vulnerabilities, such as loneliness and health anxieties, leading them to engage in excessive online shopping [4][5] - The products sold in these private domain live streams are often of questionable quality and priced significantly higher than similar products available through regulated channels [5] Group 4: Regulatory Challenges and Recommendations - Experts emphasize the need for improved regulatory frameworks to address the unique challenges posed by private domain live streaming, particularly in protecting elderly consumers [6][7] - Recommendations include establishing clear responsibilities for all parties involved in private domain live streaming, enhancing consumer protection mechanisms, and implementing stricter oversight of health-related content [7]