Core Viewpoint - Yangtuo Technology Inc. (海拍客) is preparing for an IPO in Hong Kong, but faces significant financial challenges and declining performance metrics, raising concerns about its survival in a competitive market [2][3]. Group 1: Company Overview - 海拍客 is a B2B maternal and infant e-commerce platform targeting lower-tier cities, founded by a team with strong ties to Alibaba [2]. - The company achieved a GMV exceeding 100 billion RMB within three years of its establishment [2]. - It has secured six rounds of financing from notable investors, including 顺为资本 and 高瓴 [2]. Group 2: Financial Performance - Revenue figures for 海拍客 show a decline, with 2022, 2023, and 2024 revenues at 8.95 billion, 10.67 billion, and 10.32 billion RMB respectively, indicating stagnation [4]. - The adjusted net profit improved from -1.31 billion RMB in 2022 to 257.7 million RMB in 2024, but this was largely due to cost-cutting measures [4][17]. - The company’s total liabilities reached 20 billion RMB by 2024, primarily due to 2.4 billion RMB in convertible redeemable preferred shares [14][20]. Group 3: Business Challenges - The digital platform business revenue has decreased from 3.54 billion RMB in 2022 to 2.3 billion RMB in 2024, a decline of 35% [5]. - The total GMV dropped from 149 billion RMB in 2022 to 110 billion RMB in 2024, a reduction of 26% [8]. - The self-operated business has seen revenue growth, increasing from 5.4 billion RMB in 2022 to 8 billion RMB in 2024, but it has a significantly lower gross margin of around 15% compared to the digital platform's 90% [10][11]. Group 4: Market Environment - The maternal and infant product market is under pressure due to a declining birth rate in China, which fell from 14.7 million in 2019 to 9 million in 2023 [22]. - Competition has intensified with major players like 天猫 and 京东 dominating the market, and new entrants like 抖音 and 快手 reshaping consumer behavior [22]. - The shift from a platform model to a self-operated model is seen as a self-rescue attempt, but it has led to increased inventory pressure and financial strain [24]. Group 5: Future Outlook - The success of the IPO is critical for 海拍客 to alleviate its financial pressures and ensure its survival in a challenging market [25]. - The company is currently in a precarious position, with ongoing cash flow issues and a need for significant capital to sustain operations [20].