Core Insights - The recent exposure of tax evasion cases among internet celebrities and online stores highlights significant issues within the booming influencer economy, revealing a dark side behind the glamorous facade [1][2] - Tax evasion is not merely a minor issue but a serious legal violation that undermines public services and creates an unfair competitive environment for compliant businesses [2] - The industry has examples of compliant operations, demonstrating that legal business practices lead to long-term success and consumer trust [3] Group 1: Tax Evasion Cases - Six tax evasion cases were recently exposed, with notable amounts of unpaid taxes and penalties, including a case where an influencer owed 1.41 million yuan in taxes, resulting in a total of 2.6889 million yuan in penalties [1] - The scale of tax evasion is alarming, with some influencers using various methods to evade taxes, such as private transactions through WeChat and Alipay, and creating shell companies for fraudulent invoicing [1] Group 2: Regulatory Response - The tax authorities are enhancing their monitoring capabilities using big data to track influencers' income and transactions, making it increasingly difficult to evade taxes [2] - New regulations require platforms to report influencers' income data, effectively closing loopholes for hidden income [2] Group 3: Industry Practices - There are positive examples within the industry, such as top influencer Li Jiaqi's team, which employs tax consultants and consistently declares taxes, and a clothing store owner who issues invoices for every order, gaining a reputation for compliance [3] - The exposure of tax evasion cases serves as a warning to industry participants that legal compliance is essential for sustainable success, and that focusing on quality content and services is more beneficial than exploiting tax loopholes [3]

Core Viewpoint - The essence of the business model is distinguished by the presence or absence of entry fees, with Atomy's zero-entry fee policy highlighting its compliance and legitimacy compared to pyramid schemes [1][10]. Group 1: Business Model - Atomy operates with a zero-entry fee policy, allowing any consumer to purchase products freely without prepayment, contrasting sharply with pyramid schemes that require high entry fees [3][4]. - The revenue model of Atomy is based on actual product sales, ensuring that member earnings come from genuine transactions rather than from entry fees, which is a fundamental difference from pyramid schemes [3][4]. Group 2: Product Quality and Consumer Rights - Atomy invests significantly in product research and quality control, ensuring that each product has real value, unlike pyramid schemes that often emphasize investment attributes over product quality [4][10]. - The company has established a comprehensive service system for consumer rights protection, including after-sales support and return policies, which starkly contrasts with the transactional nature of pyramid schemes [4][8]. Group 3: Long-term Strategy and Compliance - Atomy focuses on building long-term customer relationships through continuous product innovation and service optimization, reflecting a sustainable development strategy unlike the short-term profit focus of pyramid schemes [8][10]. - The company strictly adheres to relevant laws and regulations, demonstrating a commitment to legal compliance, which differentiates it from pyramid schemes that often operate on the fringes of legality [8][10].

Group 1 - The article discusses the type of entrepreneurs needed today, emphasizing the importance of legal operation and tax compliance [2][6] - It highlights that the backbone of the economy consists of millions of small and micro enterprises, which are crucial for GDP, tax revenue, and employment [1][6] - The concept of innovation is linked to a competitive market environment rather than patriotic sentiments, suggesting that market competition is essential for entrepreneurial growth [3][4] Group 2 - The article stresses that employment is a top priority for the economy, especially in the context of post-trade war challenges [6] - It calls for a focus on the micro-level experiences of businesses, advocating for more support rather than mere slogans [6] - The ideal entrepreneur is characterized as one who operates legally and pays taxes, reflecting a rational approach to business [1][6]