专注于中国消费品领域新媒体，对通路营销、渠道数字化及新零售领域进行专业研究及媒体报道。 本文已获得授权，来源： 新经销（ID：New-distribution） ，作者：陈思廷，原文标题：《传统经 销商到了最危急的时刻：不是生意差，是生意底座塌了》，头图来自：视觉中国 过去三个月，我跑了四川、海南、陕西几个市场，看到的不是"下滑"，而是断崖 式 "急坠" 。 从 8月之后，数量众多的经销商销售规模突然掉了30%，甚至50%以上。很多人原来还在微利高压里 撑着， 现在却 一脚踩进亏损。 以下文章来源于新经销 ，作者陈思廷 新经销 . 你问原因？消费环境、天气当然有影响，但它们解释不了这轮 集体塌方的速度和幅度。 真正的拐点，是零售渠道在 8月之后突然激烈变形，而这一变形，直指经销商的饭碗。 一句话：不是经销商 老板们 不努力，是 大家 赖以生存的 传统零售土壤 正在迅速坍塌。 一、三重冲击，正在击垮经销商 存量 第一重冲击：零食折扣店 开一条街，塌一条街。 很多人还没意识到，零食折扣店对传统店的打击不是 抢一点生意，而是结构性替代。 你在一条街上看到一家赵一鸣 或者零食优选 ，不要以为只是多了个新店。你很快会看 ...

Core Viewpoint - Douyin E-commerce has initiated a special campaign to combat false marketing in the liquor sector, addressing a long-standing issue that has resulted in the disposal of over 2,000 non-compliant products and 690 non-compliant merchants in the past three months [1] Group 1: Industry Issues - The liquor false marketing problem is persistent and has strong concealment, becoming a chronic issue in the industry [1] - Consumers are often misled by "low-price gimmicks" and other marketing tactics, which creates opportunities for counterfeit and substandard products [1] Group 2: Company Actions - Douyin E-commerce has identified that some merchants and influencers are using well-known liquor brands like "Moutai" and "Guojiao" for false advertising and suspiciously low pricing, which severely harms consumer rights [1] - The platform adheres to principles of "authenticity, verifiability, and traceability" in its governance approach, focusing on combating exaggerated promises, low-price baiting, and lack of brand qualifications [1] - The company has conducted a special governance initiative, resulting in the disposal of over 2,000 non-compliant products and involving 690 non-compliant merchants in the last three months [1]

Core Viewpoint - The investor suggests a discount program for shareholders purchasing the company's products, proposing tiered discounts based on the amount of shares held [1] Group 1: Investor Suggestion - The investor proposes a discount structure for shareholders buying the company's liquor products, suggesting a 10% discount for holding 1-100,000 shares, an 8.5% discount for 100,000-1,000,000 shares, and an 8% discount for holding over 1,000,000 shares [1] - The investor recommends that 50% of the company's profits be allocated to support this discount program for shareholders [1] Group 2: Company Response - The company acknowledges the investor's suggestion and expresses gratitude for the feedback [1]

Core Insights - Chengdu's first city-based duty-free store has opened in Jinjiang District, featuring over 70 international brands and more than 50 high-quality domestic brands [1][4] - The store adopts a "duty-free + taxable" dual-track model, integrating international top brands with local cultural elements such as Sichuan liquor and Sanxingdui cultural products [1][4] Group 1: Store Features - The "duty-free product area" includes categories like cosmetics, beverages, fashion items, watches, jewelry, and travel electronics, available to travelers departing within 60 days [4] - The "taxable product area" is open to all citizens and tourists, with taxable goods eligible for a departure tax refund for foreign travelers and residents from Hong Kong, Macau, and Taiwan who have lived in China for no more than 183 days [4] Group 2: Market Context - Jinjiang District is located in the central urban area of Chengdu, known for its mature commercial atmosphere and significant consumer potential, serving as a vital link for domestic and international consumption [5] - The establishment of the duty-free store enhances the Spring Street business district, adding new consumer highlights and enriching the international commercial landscape of Chengdu [5][7]

Core Insights - The 2024-2025 Consumption White Paper reveals a significant recovery in the global duty-free and travel retail market, with China Duty Free Group (CDFG) leading the industry with over 1 billion users and a focus on experiential consumption trends [1][2][3] Global Duty-Free Market Overview - The global duty-free and travel retail market is projected to reach $74.13 billion in 2024, marking a 3% year-on-year growth and recovering to 85.8% of 2019 levels [1][18] - The Asia-Pacific and European regions remain the primary markets, with notable growth in Europe, Africa, and the Middle East [1][20] - Key channels such as airports, onboard, and ferry services are experiencing significant growth, while core categories like cosmetics and alcohol show stable performance [1][20] Chinese Duty-Free Market Dynamics - CDFG holds a dominant market share of 78.7% in the Chinese duty-free market, significantly surpassing competitors like Hainan Duty Free (7.1%) and Hainan Tourism Duty Free (4.6%) [2][14] - The introduction of new delivery models and the acceleration of city duty-free store policies have enhanced shopping convenience, contributing to a 60.8% year-on-year increase in inbound tourist numbers in 2024 [2][14] Consumer Insights - CDFG's user base surpassed 104 million in 2024, reflecting a 26.1% increase, with foreign users growing by 53.9% and their spending increasing by 84.5% [3][14] - The membership count reached over 45 million by June 2025, with a demographic profile showing a predominance of female users (74%) and a higher male representation in high-end consumption [3][14] Consumer Segmentation - CDFG identifies nine core consumer segments, each with distinct preferences and behaviors, including "Refined Self-Care Seekers," "Luxury Lifestyle Enthusiasts," and "Silver Enjoyment Group" [4][14] - Each segment exhibits unique consumption characteristics, such as high-frequency purchases and brand loyalty among urban elites, and a focus on quality and experience among older consumers [4][14] Product Category Trends - The consumption trend in 2024 shows stability in cosmetics, over 20% growth in alcohol (led by whiskey), and a more than 40% increase in ultra-high-end luxury products priced over 100,000 yuan [5][16] - CDFG has developed a comprehensive product matrix with over 360,000 SKUs, introducing more than 200 new brands and exclusive releases of limited-edition products [5][16] CDFG's Competitive Advantage - CDFG's leading position is attributed to its scale, comprehensive channel strategy, robust supply chain, and refined membership operations [6][14] - The company has established a full-scenario network, including 12 city duty-free stores and international boutiques in key locations, enhancing its market presence [6][14] Future Outlook - By 2025, China is expected to surpass traditional duty-free markets, becoming the largest globally, with CDFG planning to transition into a lifestyle platform [7][14] - The company aims to integrate duty-free shopping with cultural and entertainment experiences, while also focusing on user needs and introducing local brands to international tourists [7][14]

Core Insights - The luxury goods market is facing a trust crisis due to concerns over authenticity, especially regarding heavily discounted items [1] - Vipshop has partnered with China Inspection to implement a "full inspection" model, aiming to address trust issues in the luxury e-commerce sector [1][2] Group 1: New Model Implementation - The "full inspection" model involves China Inspection's team of professional appraisers stationed at Vipshop's warehouses to conduct 100% inspections of luxury items [2] - This model shifts the inspection process from post-sale to pre-sale, enhancing efficiency and ensuring authenticity [2][3] - The collaboration aims to create a "firewall" of trust rather than just a brand endorsement, focusing on professional capabilities [3] Group 2: Market Impact and Consumer Behavior - Products marked with "100% authentic" inspection results have significantly higher conversion and click-through rates compared to those without [3][4] - Users are increasingly engaging in verifying authenticity and sharing inspection certificates, creating a positive feedback loop that enhances platform trust [4] - Despite a slowdown in overall consumer spending, Vipshop's luxury segment saw a 30% year-on-year sales increase from January to September 2025 [4] Group 3: Operational Efficiency and Future Directions - The inspection process is integrated into the inventory workflow, ensuring that items are authenticated before they are listed for sale, thus not affecting delivery times [4] - Both Vipshop and China Inspection express caution regarding the use of AI in authentication, emphasizing the importance of expert knowledge in luxury goods appraisal [4] - The collaboration is seen as a critical step in addressing the trust crisis in the e-commerce sector, with future competition likely focusing on trust rather than price [5]

Core Insights - The "Global Import Boutique Exhibition" was launched in Wuhan, showcasing over 20 enterprises and numerous international brands, aimed at creating a consumer feast of global quality products [1][3] Trade and Economic Cooperation - Hubei Province has established trade relations with over 200 countries and regions, with a total import and export value of 546.4 billion yuan from January to August this year, including imports of 156.6 billion yuan, reflecting a year-on-year growth of 12% [3] - The import of consumer goods has seen an 18% increase, indicating a strong demand for high-quality products among consumers [3] Import Strategy and Market Development - The Hubei Provincial Department of Commerce plans to continue expanding imports and introducing more high-quality goods to enhance consumer choices and connect the regional market with international standards [3] - Hubei Cultural Tourism Group aims to achieve an import and export value of 30.1 billion yuan by 2024, positioning itself as a key driver of Hubei's foreign trade growth [3] Exhibition Highlights - The exhibition features a "Nordic Specialty Pavilion" showcasing unique Nordic products, including home designs, eco-friendly technologies, and health foods, promoting Nordic lifestyle philosophies in China [6] - The event includes a variety of European-themed pavilions, offering over 300 selected products from more than 50 European brands, allowing consumers to experience diverse cultures and products in one place [5] Government and Business Perspectives - The Ministry of Commerce emphasizes that expanding imports is a crucial aspect of China's high-level opening-up strategy, with a projected goods trade import value of 13.66 trillion yuan by the third quarter of 2025 [5] - The Swedish Chamber of Commerce in China highlights the exhibition's role in bridging trade between Sweden, Nordic countries, and China, fostering mutual cooperation and development opportunities [5]

Core Insights - The "National Day Consumption Festival" in Jiamusi attracted significant crowds, with over 40 brands participating and 80,000 citizens engaging in more than 1,000 transactions, transforming the square into a vibrant urban space [1][4] - The event featured various promotions from car manufacturers and real estate companies, including substantial discounts and zero down payment offers, indicating a competitive market environment aimed at boosting consumer spending [1][4] - The festival also highlighted local cultural heritage through performances and traditional crafts, enhancing community engagement and promoting local products [3][4] Group 1 - The festival successfully created a lively atmosphere with food, entertainment, and shopping, appealing to a wide range of consumers [1][4] - Car sales were particularly emphasized, with significant discounts attracting immediate purchases from attendees [1] - Real estate companies also participated actively, offering attractive deals to stimulate property sales during the event [1][4] Group 2 - Cultural activities, such as traditional crafts and performances, drew large crowds, showcasing local talent and heritage [3] - Health services were provided at the event, with traditional Chinese medicine practitioners offering free consultations, further enhancing the community-focused nature of the festival [3] - The overall success of the event is seen as a positive indicator for the local economy, with expectations for continued growth in consumer engagement and spending in future events [4]

Core Viewpoint - The article discusses the recent quality inspection of quantitative packaged goods in Chifeng City, aimed at maintaining market order and ensuring the accuracy of net content measurements [1][3]. Group 1: Inspection Details - The Chifeng City Product Quality Inspection and Testing Center conducted random sampling inspections on 53 batches of quantitative packaged goods, including small foods, alcoholic beverages, and frozen foods [1]. - The inspections were carried out in accordance with JJF 1070-2023 regulations, focusing on compliance with labeling requirements and actual net content meeting allowable tolerances [1]. Group 2: Regulatory Compliance and Awareness - The inspection process included promoting legal awareness among producers regarding the "Quantitative Packaging Product Measurement Supervision and Management Measures," encouraging them to adhere to relevant requirements [1]. - The initiative aims to enhance the legal awareness of measurement practices among enterprises, fostering fair competition and integrity in business operations [1]. Group 3: Future Actions - The Chifeng City Product Quality Inspection and Testing Center plans to continue supporting market regulatory authorities in standardizing market operations and ensuring fair competition [3]. - The center aims to contribute to creating a trustworthy and fair consumer environment through its inspection and testing efforts [3].

Core Viewpoint - The opening of Changsha's first city duty-free store marks a significant development in the local retail landscape, integrating duty-free, taxable, and cross-border shopping to enhance consumer choices [1][7]. Group 1: Store Opening and Features - The first city duty-free store in Changsha opened on September 26 at Wangfujing Department Store in Wuyi Square, making it the first of its kind in Hunan and among the first in the country [1][3]. - The store features a design that incorporates local cultural elements and the spacious feel of an airport terminal, attracting many consumers [6]. Group 2: Consumer Experience and Promotions - The store has received positive feedback from consumers, with promotions such as "newcomer gifts," check-in gifts, and interactive lottery draws to reward customer support [6][4]. - The interactive experience area, offering tastings of cocktails, English tea, and freshly brewed coffee, has become a focal point for visitors [6]. Group 3: Business Model and Offerings - The store operates under a model that combines "duty-free + taxable + cross-border" shopping, catering to both outbound travelers and local consumers [7]. - The duty-free area serves consumers with valid outbound flight tickets and travel documents, offering products from over 50 international brands at prices 10% to 30% lower than market rates [7]. - The taxable area targets all consumers, featuring a "cultural trend gathering place" and an "integrated platform for domestic and foreign trade," showcasing local specialties and international products [8]. - The cross-border product display area allows nationwide consumers to shop online and receive products directly at home, enhancing accessibility to global goods [8]. Group 4: Strategic Importance - The opening of the duty-free store is a step towards building a high-level open consumption system in Changsha, promoting integrated development of domestic and foreign trade, and contributing to the city's goal of becoming an international consumption center [8].