以下文章来源于咖门 ，作者伍月 咖门 . 聚焦茶饮、咖啡行业，关注饮品新风潮 "岗亭不站保安，改卖 9 块 9 的瑞幸了！" 最近，浙江嘉兴一园区岗亭挂上了瑞幸的招牌。 网友神点评："还没上班，先被 9.9 元精准扣费""分明是通勤路上的新型收费站"，更有网友隔空喊库迪、蜜雪冰城"速来占位"。 除了岗亭，一波想不到的"神奇点位"正被咖啡品牌悄悄拿下。 岗亭变身瑞幸咖啡店 网友：进门先扣 9块9 "进公司不刷门禁，改扫瑞幸自取码了。" 最近，浙江嘉兴一工业园区门口的岗亭，悄然挂上了瑞幸的招牌， 从保安室摇身变成迷你咖啡店， 这种反差场景迅速引爆社交网络。 起初不少网友以为照片是AI合成的玩笑，没想到竟是真的 。调侃随之而来： "通勤路上新型收费站，进门自动扣款 9.9。 " "新型打劫：还没上班，命先续上钱先没。" "精准拦截每一个牛马，绝无漏网之鱼。" 园区员工上班前顺手拎一杯"续命水"成了新日常。不少 网友喊话自家公司："我们的岗亭能不能也安排？" 有趣的是，在一片 "瑞幸选址绝了" 的评论中，一位自称"库迪咖啡开发运营专员"的网友追问"位置在哪""赶紧跟上"，看似 隔空"踩点" 的互动，引来更多 围观。 ...

Core Viewpoint - The coffee industry is undergoing a "location revolution," with brands like Luckin Coffee strategically placing stores in unconventional spots to intercept consumers during their daily routines [13][18][45]. Group 1: Innovative Store Locations - Luckin Coffee has transformed a security booth in a Zhejiang industrial park into a mini coffee shop, attracting attention and business from employees [8][12]. - The brand is expanding its presence in unexpected locations such as subway stations, bus stops, and even traditional settings like temples and markets, effectively changing the traditional retail logic from "waiting for customers" to "finding customers" [19][20][42]. - The company has launched stores in high-traffic areas, such as near subway exit gates, allowing customers to order via mobile and pick up their coffee quickly [20][45]. Group 2: Creative Store Transformations - Luckin Coffee has repurposed various structures, including newsstands and shipping containers, into coffee shops, maintaining their original aesthetics while providing modern coffee services [25][26]. - The transformation of traditional spaces into coffee shops is gaining popularity, with many locations retaining their original functions while integrating coffee services, thus enhancing urban convenience [27][29]. Group 3: Expansion Strategies - The trend of "borrowing space" for coffee shops is on the rise, with brands like Nova Coffee partnering with convenience stores and internet cafes to expand their reach efficiently [34][36]. - Nova Coffee recently surpassed 10,000 stores, indicating significant growth and interest in this operational model [37][38]. Group 4: Market Potential - The coffee market in China is still seen as having substantial growth potential, with four local brands already exceeding 10,000 stores, suggesting that consumer demand is far from saturated [43][44]. - The shift in coffee shop presence from traditional settings to everyday locations reflects a broader trend of making coffee more accessible and integrated into daily life [42][46].

"岗亭不站保安，改卖9块9的瑞幸了！" 最近，浙江嘉兴一园区岗亭挂上了瑞幸的招牌。 网友神点评："还没上班，先被9.9元精准扣费""分明是通勤路上的新型收费站"，更有网友隔空喊库迪、蜜雪冰城"速来占位"。 除了岗亭，一波想不到的"神奇点位"正被咖啡品牌悄悄拿下。 01 岗亭变身瑞幸咖啡店 网友：进门先扣9块9 "进公司不刷门禁，改扫瑞幸自取码了。" 最近，浙江嘉兴一工业园区门口的岗亭，悄然挂上了瑞幸的招牌，从保安室摇身变成迷你咖啡店，这种反差场景迅速引爆社交网络。 起初不少网友以为照片是AI合成的玩笑，没想到竟是真的。调侃随之而来： "通勤路上新型收费站，进门自动扣款9.9。" 开在电梯间的瑞幸 "新型打劫：还没上班，命先续上钱先没。" "精准拦截每一个牛马，绝无漏网之鱼。" 园区员工上班前顺手拎一杯"续命水"成了新日常。不少网友喊话自家公司："我们的岗亭能不能也安排？" 有趣的是，在一片"瑞幸选址绝了"的评论中，一位自称"库迪咖啡开发运营专员"的网友追问"位置在哪""赶紧跟上"，看似隔空"踩点"的互动，引来更多围 观。 据园区员工透露，这家岗亭店是三公里内唯一的现制饮品店，生意不错。尤其在早晨和午休时段，订 ...