Group 1 - The conflict between Huiyuan Group and Wensheng Assets has intensified, with Huiyuan Group announcing a full takeover of the Huiyuan brand due to alleged fundamental breaches by Wensheng Assets in the restructuring case of Beijing Huiyuan [1] - Wensheng Assets has partnered with a new factory to produce "Huiyuan" products independently, leading to a competitive situation in the market with two entities using the same brand [2] - The key issue in the dispute is the control of the trademark, with Beijing Huiyuan holding the rights to the "Huiyuan" trademark, while currently being under the control of Wensheng Assets [2][3] Group 2 - Beijing Huiyuan operates on a light asset model, leasing 80% of its production lines back to Huiyuan Group and sourcing finished products from them [2] - The legal proceedings initiated by Huiyuan Group include a lawsuit for breach of contract and a request for asset preservation, which has resulted in the freezing of Wensheng Assets' 640 million yuan equity in Beijing Huiyuan [1] - Industry experts believe that the competition for the Huiyuan brand may not escalate to the level of protracted disputes seen in other brand conflicts, as Wensheng Assets lacks a strong background in the beverage industry [3]

Core Viewpoint - The resignation of Zong Fuli has triggered significant turmoil within the Wahaha market, leading to a "ban order" that has left distributors in a precarious position [1][3]. Group 1: Market Reaction - The announcement of the "ban order" has created a sense of panic among distributors, who are now facing the risk of losing their long-established partnerships with Wahaha [3]. - Distributors are caught in a dilemma between maintaining their existing channels, which provide stable revenue, and the potential opportunities presented by Zong Fuli's new brand "Wah Xiaozong" [3][4]. Group 2: Distributor Perspectives - Some distributors express a willingness to pursue "Wah Xiaozong" if it promises higher profits, while others are wary due to past grievances with Zong Fuli's management style [4]. - The relationship between distributors and Wahaha has been strained, with some feeling that Zong Fuli's actions are pushing them towards a difficult choice [4]. Group 3: Internal Family Conflict - The situation has highlighted internal conflicts within the Wahaha family, particularly regarding the trademark disputes and brand competition between Zong Fuli and her uncle Zong Ze [6]. - Legal issues have emerged, including reports of Zong Fuli's associated accounts being frozen by a Hong Kong court, complicating the brand's operational landscape [6][7]. Group 4: Historical Context - The ongoing brand conflict is reminiscent of past cases of brand internal strife, which often lead to damage to the brand's reputation and customer loyalty [7]. - Industry experts warn that continued zero-sum competition could harm the overall market ecosystem, as both parties may overlook consumer needs and market changes [7]. Group 5: Market and Consumer Role - The resolution of this conflict should be left to market dynamics and legal adjudication, as consumer preferences will ultimately determine the success of the brands involved [8]. - The importance of consumer support is emphasized, as a brand's strength lies in its ability to meet consumer demands rather than merely relying on legal agreements [8].