Core Viewpoint - The resignation of Zong Fuli has triggered significant turmoil within the Wahaha market, leading to a "ban order" that has left distributors in a precarious position [1][3]. Group 1: Market Reaction - The announcement of the "ban order" has created a sense of panic among distributors, who are now facing the risk of losing their long-established partnerships with Wahaha [3]. - Distributors are caught in a dilemma between maintaining their existing channels, which provide stable revenue, and the potential opportunities presented by Zong Fuli's new brand "Wah Xiaozong" [3][4]. Group 2: Distributor Perspectives - Some distributors express a willingness to pursue "Wah Xiaozong" if it promises higher profits, while others are wary due to past grievances with Zong Fuli's management style [4]. - The relationship between distributors and Wahaha has been strained, with some feeling that Zong Fuli's actions are pushing them towards a difficult choice [4]. Group 3: Internal Family Conflict - The situation has highlighted internal conflicts within the Wahaha family, particularly regarding the trademark disputes and brand competition between Zong Fuli and her uncle Zong Ze [6]. - Legal issues have emerged, including reports of Zong Fuli's associated accounts being frozen by a Hong Kong court, complicating the brand's operational landscape [6][7]. Group 4: Historical Context - The ongoing brand conflict is reminiscent of past cases of brand internal strife, which often lead to damage to the brand's reputation and customer loyalty [7]. - Industry experts warn that continued zero-sum competition could harm the overall market ecosystem, as both parties may overlook consumer needs and market changes [7]. Group 5: Market and Consumer Role - The resolution of this conflict should be left to market dynamics and legal adjudication, as consumer preferences will ultimately determine the success of the brands involved [8]. - The importance of consumer support is emphasized, as a brand's strength lies in its ability to meet consumer demands rather than merely relying on legal agreements [8].