9月19日，户外品牌始祖鸟联合艺术家蔡国强在喜马拉雅山脉举办的《升龙》烟花表演，绽放出短暂的视觉震撼。然而，表演结束后，这 场旨在"提升对高山在地文化关注"的艺术活动，却意外引发了一场围绕生态影响、责任边界与品牌公信力的连锁争议，甚至让始祖鸟陷入 严重的信任危机。 南都·湾财社记者注意到，就在国内致歉信发布的同一天，始祖鸟在海外社交媒体平台发布的英文致歉信却呈现出不同姿态。海外版声明 称"这一活动与我们对户外空间的承诺、我们的定位背道而驰"，并特别提到"正与相关艺术家和中国团队沟通，调整工作方式避免类似情 况"。 9月21日，始祖鸟官方账号已删除活动宣传帖，蔡国强社交平台发布的相关视频也变为不可见。同日，始祖鸟在国内社交平台发布致歉 信，承认"在艺术表达边界的评估上需要更加专业，对自然的敬畏需要更加谦卑"，承诺在政府监管下配合复核项目生态影响，邀请第三方 评估并依结果补救，同时推进藏地环保计划与文化公益项目。 这种差异明显的表述立刻引发网友质疑。不少网友认为，海外版将责任归咎于"中国团队"的说法有"甩锅"嫌疑，形成了对国内公众强调自 我反思、对海外受众暗示责任在中方的双重标准。有评论指出，始祖鸟的公关策略暴露 ...

Core Viewpoint - Recent complaints from Li Auto customers highlight a significant discrepancy between the company's promises regarding new vehicle models and the actual upgrades made, leading to collective consumer grievances [1][2][3] Group 1: Customer Complaints - A customer named Mr. Guo accused Li Auto of misleading consumers by stating that the new model would maintain the same core configurations as the old model, prompting many to purchase the older version [1] - The sales team emphasized a statement from a company executive that the new L series would be based on the current model, leading customers to believe there was no need to wait for the new release [1][2] - Following the release of the new L series, customers discovered significant upgrades, including an increase in battery capacity from 42.8 kWh to 52.3 kWh and an upgrade of the air suspension from single-chamber to double-chamber [2][3] Group 2: Legal and Brand Implications - Legal experts suggest that while Li Auto's changes are within the realm of business decisions and do not constitute illegal actions, the company's failure to communicate changes effectively could harm its brand credibility [3] - The lawyer recommended that Li Auto consider compensation negotiations to alleviate tensions and restore consumer trust [3] - Customer service representatives acknowledged the situation and indicated that feedback would be escalated for further communication, although no official response from Li Auto had been received at the time of reporting [3]