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埃安换帅高层反腐 广汽集团改革再加压
Zhong Guo Jing Ji Wang· 2025-09-18 05:10
Group 1 - GAC Group has undergone significant organizational changes and personnel adjustments in 2023, including the establishment of three major brand marketing departments for its brands, GAC Trumpchi, Aion, and Haobo, effective January 1, 2025 [1] - Despite these reforms, the sales of GAC's key brands continue to decline, with GAC Trumpchi's sales down 18.66% year-on-year to 197,014 units, Aion's sales down 17.31% to 154,119 units, and Haobo's sales at a low level of 8,992 units [2][3] - The company is actively recruiting globally for key positions, including CMO roles for Trumpchi and Haobo, amidst internal restructuring and a push for a competitive appointment system for mid-level management [1][2] Group 2 - GAC Aion has struggled with brand positioning, primarily targeting the low-end ride-hailing market, which has hindered its ability to attract C-end consumers, leading to a significant drop in sales [3] - GAC Trumpchi plans to accelerate its integration operations and product structure adjustments in 2025, focusing on mainstream new energy power forms, including range-extended, plug-in hybrid, and pure electric vehicles, while enhancing collaboration with Huawei [2] - GAC Haobo has faced challenges since its launch in September 2022, with ongoing adjustments to its brand positioning and insufficient product competitiveness, resulting in disappointing sales performance [3]
广告使用国家级、最高级、最佳等用语,违反广告法,和府捞面宣称“中式面馆第一品牌”被罚3万元
Mei Ri Jing Ji Xin Wen· 2025-05-06 07:27
每经编辑 杜宇 上海市市场监督管理局网站显示,近日,上海和府餐饮管理有限公司(以下简称"和府捞面"),因发布广告使用国家级、最高级、最佳等用语,违反广告 法,被上海市浦东新区市场监督管理局罚款3万元。 | 上海市市场监督管理局 | | | | --- | --- | --- | | 上海城市精神:海纳百川 追求卓越 开明睿智 大气谦和 | | | | 首页 新闻动态 政务公开 | | 一网通办 便民服务 | | 行政处罚信息 | | | | 详情摘要 | | | | 行政处罚决定书文号 | | 沪市监浦处(2025) 152025000135号 | | 名称 | | 上海和府餐饮管理有限公司 | | 行政处罚当事人 | 统一社会信用代码(注 单位 册号) | 913101143986319442 | | 法定代表人(负责人) | 姓名 | 郭菲霞 | | 违法行为类型 | | 发布广告使用国家级、最高级、最佳等用语 | | 行政处罚内容 | | 罚款3.000000万元 | | 作出行政处罚决定机关名称 | | 上海市浦东新区市场监督管理局 | | 作出行政处罚决定日期 | | 2025-04-21 | | ...