Workflow
品牌战略焕新
icon
Search documents
拿下2亿巨单 金杯全系新品上市!
第一商用车网· 2025-10-29 06:46
Core Viewpoint - The event marked a comprehensive brand renewal for Jinbei, showcasing a range of new fuel and electric models, aiming to establish a more competitive product matrix for future growth [1][8]. Group 1: Brand Strategy and Support - Jinbei's brand renewal is supported by the resources of Shenyang Automotive Group, which aims to innovate in product development, smart manufacturing, and market expansion [2]. - The Shenyang government emphasizes the importance of Jinbei's upgrade as a milestone for the city's automotive industry, pledging to enhance the business environment and provide policy support [6]. Group 2: Product Launch and Features - Jinbei launched five new models, including three fuel vehicles and two electric vehicles, with prices ranging from 76,900 to 185,800 yuan, targeting logistics, business commuting, and group transportation [8]. - The new models maintain the brand's DNA of "reliable, pragmatic, and efficient," offering specialized solutions that balance total cost of ownership (TCO) and reliability [8]. Group 3: Strategic Partnerships and Innovations - A strategic cooperation agreement was signed with Toyota Tsusho, involving a 200 million yuan order, focusing on deep collaboration in vehicle sales and channel operations, with successful implementation in the Saudi market [14]. - Jinbei showcased advanced models, including an L3+ level autonomous vehicle based on the Jinbei Haise King EV, highlighting the brand's product versatility [13]. Group 4: Customer Trust and Brand Legacy - Jinbei has built a strong reputation over 30 years, with 2 million users, reflecting the brand's commitment to quality and customer satisfaction [10][16]. - The company aims to continue its legacy by focusing on technological innovation and user needs, enhancing product upgrades and brand development [16].
东风奕派科技展开“未来之翼”,整合纳米与风神品牌向上向新
Xin Lang Cai Jing· 2025-08-04 01:24
Core Viewpoint - Dongfeng Yipai Technology aims to enhance its brand strategy and integrate technology and services, positioning itself as a leading user-centric and technology-driven enterprise in the automotive industry [1][3]. Group 1: Strategic Initiatives - Dongfeng Yipai Technology's new strategy, termed "Future Wings," consists of four pillars: "Technology Wing," "Brand Wing," "Product Wing," and "Overseas Wing," to drive growth and innovation [3]. - The "Technology Wing" leverages 56 years of automotive experience with over 50 billion yuan and a workforce of 12,000 dedicated to R&D during the 14th Five-Year Plan, maintaining the highest patent innovation index in the industry for three consecutive years [5]. - The "Brand Wing" focuses on restructuring brand architecture, integrating Dongfeng Nano, and collaborating with Huawei to develop high-end smart products, targeting the mid-to-high-end market [5]. Group 2: Product Development - Dongfeng Yipai Technology plans to expand its product matrix to 20 models by 2028, with each model undergoing annual evolution [5]. - The 2026 model eπ008 six-seat version was launched, featuring a length of over 5 meters and a wheelbase exceeding 3 meters, equipped with Qualcomm Snapdragon chips, priced at 173,600 yuan for the base model and 185,600 yuan for the upgraded version [7]. - The first strategic model, Fengshen L8, made its global debut with a pure electric range of 248 kilometers, a combined range of 2,245 kilometers, a fuel consumption of 2.4L per 100 kilometers, and a total power output of 265KW [8]. Group 3: Global Expansion - The "Overseas Wing" aims to penetrate global markets through product leadership, channel optimization, localized operations, and marketing transformation, targeting over 30 overseas models and more than 2,000 global outlets by 2027 [5].