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东风奕派科技展开“未来之翼”,整合纳米与风神品牌向上向新
Xin Lang Cai Jing· 2025-08-04 01:24
Core Viewpoint - Dongfeng Yipai Technology aims to enhance its brand strategy and integrate technology and services, positioning itself as a leading user-centric and technology-driven enterprise in the automotive industry [1][3]. Group 1: Strategic Initiatives - Dongfeng Yipai Technology's new strategy, termed "Future Wings," consists of four pillars: "Technology Wing," "Brand Wing," "Product Wing," and "Overseas Wing," to drive growth and innovation [3]. - The "Technology Wing" leverages 56 years of automotive experience with over 50 billion yuan and a workforce of 12,000 dedicated to R&D during the 14th Five-Year Plan, maintaining the highest patent innovation index in the industry for three consecutive years [5]. - The "Brand Wing" focuses on restructuring brand architecture, integrating Dongfeng Nano, and collaborating with Huawei to develop high-end smart products, targeting the mid-to-high-end market [5]. Group 2: Product Development - Dongfeng Yipai Technology plans to expand its product matrix to 20 models by 2028, with each model undergoing annual evolution [5]. - The 2026 model eπ008 six-seat version was launched, featuring a length of over 5 meters and a wheelbase exceeding 3 meters, equipped with Qualcomm Snapdragon chips, priced at 173,600 yuan for the base model and 185,600 yuan for the upgraded version [7]. - The first strategic model, Fengshen L8, made its global debut with a pure electric range of 248 kilometers, a combined range of 2,245 kilometers, a fuel consumption of 2.4L per 100 kilometers, and a total power output of 265KW [8]. Group 3: Global Expansion - The "Overseas Wing" aims to penetrate global markets through product leadership, channel optimization, localized operations, and marketing transformation, targeting over 30 overseas models and more than 2,000 global outlets by 2027 [5].