库尔舍沃勒阿尔 卑斯花园瑰丽酒店 【新华企业资讯12月19日】12月19日，周大福企业旗下的瑰丽酒店集团宣布其全球发展项目持续顺利推 进，并将如期迎来旗下首间滑雪度假酒店——库尔舍沃勒阿尔卑斯花园瑰丽酒店的正式开幕。作为品牌 发展的重要里程碑，这项全新落成的地标标志着瑰丽酒店集团全面进军滑雪度假市场，以巩固品牌在全 球高增长市场及具发展潜力目的地的布局。 瑰丽酒店集团首席行政总裁郑志雯女士表示："库尔舍沃勒阿尔卑斯花园瑰丽酒店作为我们首间滑雪度 假酒店，是集团拓展全球版图的重要里程碑，亦展现我们进军全新以体验主导领域的能力。我们一直坚 守清晰明确的愿景：以使命驱动成长、创造长远价值，并提供能与社区共鸣的变革性体验。随着我们将 品牌带到全球最非凡的目的地，我们对品质、创新及可持续发展的承诺始终如一。" 库尔舍沃勒阿尔卑斯花园瑰丽酒店位处库尔舍沃勒1850的核心地段，将品牌标志性的精致住宅式奢华带 到全球最受欢迎的滑雪胜地之一。酒店大堂的装置艺术由知名艺术家 Olafur Eliasson 打造。两座水晶结 构悬挂于镜面墙壁与天花之间，营造如雪花般无限延伸的意境，体现酒店与艺术及地方文化的紧密连 结。酒店提供奢华 ...

Core Viewpoint - Outdoor brand ARC'TERYX has established an independent footwear division to strengthen its position in the hiking shoe market and enhance retail distribution, aiming to become a global leader in this segment [1] Group 1: Business Strategy - The new footwear division will operate from Portland, Oregon, and will focus on product creation, brand marketing, and commercial functions [1] - ARC'TERYX plans to expand the number of single-product stores, which is expected to improve the profitability of each store [1] - The brand currently operates 160 stores globally [1] Group 2: Market Position and Challenges - ARC'TERYX launched its first self-developed shoe series just a year ago, entering a highly competitive market dominated by established brands like Nike and Adidas [2] - The brand faces challenges in differentiating itself in the footwear market, as its current advantages are not as pronounced compared to competitors [2] - Consumer feedback indicates that while the footwear products are of good quality, their high prices may deter average consumers [2] Group 3: Parent Company Influence - The new footwear division is backed by Anta Group, which has a strong track record in brand development and marketing [3] - Anta's acquisition of Amer Sports, which includes brands like Salomon and Wilson, provides a supportive ecosystem for ARC'TERYX to leverage [3] - The success of ARC'TERYX's footwear division will depend on significant breakthroughs in technology innovation, product strategy, brand marketing, and channel management [3]