Core Insights - The ability to command brand premium is a crucial indicator of corporate value, driven by consumer trust and unique experiences, with "one product, one code" technology emerging as an effective tool to enhance this capability [1] Group 1: What is "One Product, One Code"? - "One product, one code" refers to assigning a high-standard digital identity to each product, typically presented in the form of QR codes or barcodes, allowing consumers to access product information, engage in interactive activities, or verify authenticity [2] Group 2: Enhancing Brand Premium through "One Product, One Code" - **Building Consumer Trust**: This technology enables brands to provide product traceability and anti-counterfeiting features, enhancing transparency and reducing purchase doubts, leading consumers to pay a premium for trustworthy brands [3] - **Improving Interactive Experience**: Scanning the code can lead to participation in contests, receiving coupons, or unlocking exclusive content, increasing product engagement and emotional connection with the brand [4] - **Precise User Data Collection**: Each scan generates data that brands can analyze to understand consumer preferences and habits, allowing for optimized product design and personalized services, which can justify higher pricing [5] - **Differentiated Competition**: Products with "one product, one code" features stand out in the market, as consumers perceive these brands as detail-oriented and innovative, willing to pay extra for added value [6] - **Reducing Channel Diversion and Counterfeit Issues**: This technology helps brands monitor product flow, preventing unauthorized low-price sales and effectively combating counterfeits, thereby protecting brand image and enhancing premium space [7] Group 3: Practical Considerations in Implementation - **Technical Stability**: Brands must ensure a smooth and responsive scanning experience to maintain consumer goodwill; delays or errors can negatively impact brand perception [8] - **Content Value**: The information behind the code should be engaging; simple advertisements may lead to consumer disinterest, so brands should offer useful information or interactive benefits [10][12] - **Privacy Protection**: Brands must clearly communicate the purpose of data collection and ensure data security to avoid damaging brand reputation and premium capability [12] Group 4: Future Development Trends - As technology evolves, "one product, one code" may integrate with AR and blockchain to provide richer experiences, such as 3D product models or tamper-proof data, enhancing consumer trust and giving brands a competitive edge in premium pricing [12]

Core Viewpoint - Microsoft has removed traditional methods for creating local accounts during the Windows 11 setup process, requiring users to log in with a Microsoft Online Account to complete the installation [1][3][12]. Group 1: Changes in Installation Process - The latest updates (Build 26120.6772 and 26220.6772) have blocked previous workarounds for offline installation, such as using command prompts to bypass the online account requirement [1][7]. - Users are now forced to connect to the internet and log in to a Microsoft account during the initial setup, which impacts the installation experience [3][12]. Group 2: User Concerns and Motivations - Users previously opted for offline installation to avoid the risk of losing the 7-day return policy once the Windows system was activated online [9][12]. - Privacy concerns also drove users to prefer local accounts, as data stored locally minimizes the risk of personal information being exposed through cloud synchronization [11][12]. - Many users sought to avoid advertisements and unnecessary features that come with using a Microsoft account, which integrates them into Microsoft's ecosystem [11][12]. Group 3: Microsoft's Business Strategy - The push for Microsoft account usage is driven by commercial interests, allowing Microsoft to collect user data for targeted advertising and increase subscription rates for services like OneDrive and Office 365 [13]. - Tying accounts to the Microsoft Store facilitates the management of paid applications, ensuring revenue generation for the company [13].