Core Insights - The ability to command brand premium is a crucial indicator of corporate value, driven by consumer trust and unique experiences, with "one product, one code" technology emerging as an effective tool to enhance this capability [1] Group 1: What is "One Product, One Code"? - "One product, one code" refers to assigning a high-standard digital identity to each product, typically presented in the form of QR codes or barcodes, allowing consumers to access product information, engage in interactive activities, or verify authenticity [2] Group 2: Enhancing Brand Premium through "One Product, One Code" - **Building Consumer Trust**: This technology enables brands to provide product traceability and anti-counterfeiting features, enhancing transparency and reducing purchase doubts, leading consumers to pay a premium for trustworthy brands [3] - **Improving Interactive Experience**: Scanning the code can lead to participation in contests, receiving coupons, or unlocking exclusive content, increasing product engagement and emotional connection with the brand [4] - **Precise User Data Collection**: Each scan generates data that brands can analyze to understand consumer preferences and habits, allowing for optimized product design and personalized services, which can justify higher pricing [5] - **Differentiated Competition**: Products with "one product, one code" features stand out in the market, as consumers perceive these brands as detail-oriented and innovative, willing to pay extra for added value [6] - **Reducing Channel Diversion and Counterfeit Issues**: This technology helps brands monitor product flow, preventing unauthorized low-price sales and effectively combating counterfeits, thereby protecting brand image and enhancing premium space [7] Group 3: Practical Considerations in Implementation - **Technical Stability**: Brands must ensure a smooth and responsive scanning experience to maintain consumer goodwill; delays or errors can negatively impact brand perception [8] - **Content Value**: The information behind the code should be engaging; simple advertisements may lead to consumer disinterest, so brands should offer useful information or interactive benefits [10][12] - **Privacy Protection**: Brands must clearly communicate the purpose of data collection and ensure data security to avoid damaging brand reputation and premium capability [12] Group 4: Future Development Trends - As technology evolves, "one product, one code" may integrate with AR and blockchain to provide richer experiences, such as 3D product models or tamper-proof data, enhancing consumer trust and giving brands a competitive edge in premium pricing [12]

Group 1 - The event "Zhanjiang Fishing Culture Carnival" and seafood product promotion was held on August 15, 2025, showcasing the integration of media and industry [2][6] - The event attracted numerous influencers, buyers, and food enthusiasts, highlighting the importance of media in driving attention to the seafood industry [3][8] - The collaboration between government, market operations, and social participation formed a synergistic system to enhance brand value and industry growth [9] Group 2 - The seafood industry is focusing on traceability, ensuring food safety and quality, which is a significant concern for consumers [11][13] - Companies like Hengxing are developing a comprehensive traceable supply chain from farm to table, with over 200 pre-made dishes currently available [22][24] - The use of advanced technology in production, such as intelligent machinery and liquid nitrogen freezing, was showcased at the event, emphasizing the modernization of the seafood processing industry [35][37] Group 3 - The traceability service provided by Guolian Aquatic Products is an added value to demonstrate the entire production process, ensuring product safety without affecting costs [44][45] - Guolian plans to leverage its position in the marine ranching industry to enhance collaboration across the supply chain, focusing on market demand and deep processing of seafood products [49][51]