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奇瑞「骚操作」惹众怒!智界月销量创新低,车主扬言「换标」鸿蒙
Xin Lang Ke Ji· 2025-07-11 00:13
Core Viewpoint - The partnership between Chery and Huawei for the Zhijie brand is facing significant challenges, leading to dissatisfaction among Zhijie car owners and declining sales figures [1][4][11]. Group 1: Partnership Issues - Chery's chairman, Yin Tongyue, indicated that the company has faced difficulties in its collaboration with Huawei, suggesting that listening to Huawei leads to better outcomes [1][4]. - There are rumors of discord between Chery and Huawei, particularly regarding the production capacity for the Zhijie brand, which has reportedly been deprioritized in favor of other models [4][11]. - The Zhijie brand has experienced a significant drop in sales, with June figures falling to 2,459 units, marking a new low [11]. Group 2: Customer Dissatisfaction - Zhijie car owners expressed their frustration over Chery's marketing strategies, feeling that the brand is not being adequately promoted compared to others [8][11]. - There have been calls from Zhijie owners to remove the Chery logo from their vehicles, emphasizing their preference for the Zhijie brand over Chery [6][11]. - The recent marketing decisions, such as using Zhijie’s official account to promote new Chery vehicles, have further angered customers [3][4]. Group 3: Sales and Market Response - The Zhijie brand's sales have been on a downward trend, with a peak of 17,736 units in December 2024, followed by a significant decline throughout 2025 [11][13]. - In response to customer complaints, Zhijie announced cash subsidies and promotional activities, but these measures have not satisfied existing customers who feel overlooked [7][11]. - The recent restructuring within Chery aims to enhance the operational independence of the Zhijie brand, which may help address some of the ongoing issues [9][13].