行 业 研 究 [Table_Reportdate] 2026年01月09日 [table_invest] 标配 行 业 深 度 [证券分析师 Table_Authors] 陈芯楠 S0630525090001 cxn@longone.com.cn [table_stockTrend] -15% -5% 4% 14% 24% 34% 44% 25-01 25-04 25-07 25-10 申万行业指数:汽车(0728) 沪深300 [相关研究 table_product] 1.长安汽车（000625）：2025Q3营收 同环比增长，智驾、机器人发展规划 清晰 ——公司简评报告 2.继峰股份（603997）：2025Q3归母 净利环比高增，乘用车座椅订单持续 放量——公司简评报告 3.保隆科技（603197）：2025Q3毛利 率环比修复，业绩静待Q4订单释放 ——公司简评报告 [Table_NewTitle 出海引领，链动未来：奇瑞"技术筑基 ] + 电动智能+全球突破"下的产业链重构机 遇 ——汽车行业深度报告 [table_main] 投资要点： 证券研究报告 HTTP://WWW.LONGONE.COM ...

12月22日，星途汽车在北京举办的品牌之夜活动上宣布，品牌进入3.0阶段，未来将以"性能豪华品牌创新者"为全新定 位，继续冲击豪华汽车市场。 这次星途焕新的核心，不止于发布ES7 GT、ES8等几款新车，更在于星途试图从根本上解决其自2018年诞生以来一直 悬而未决的核心命题：星途究竟要成为一个怎样的品牌？奇瑞集团掌舵人尹同跃在发布会上直言，中国品牌必须重新 定义豪华，"不是模仿谁，而是成为自己"。 回溯过往，星途"1.0时代"伴随着定位的迷茫与管理层的更迭，虽与领克、魏牌同批起跑，但未能建立起清晰的市场认 知。"2.0时代"以"舒适豪华"乃至"科技新豪华"为旗，在服务和渠道上取得长足进步，但始终未能摆脱"高配奇瑞"的潜 在认知与来自集团内外愈发复杂的竞争挤压。 星途开启"3.0时代"实质上是在生存压力倒逼下的又一次战略调整。它不仅意味着品牌定位从模糊的"豪华"聚焦至更具 象、更可感知的"性能豪华"，更意味着在集团体系内进行一场深刻的"加减法"：砍掉原有庞杂的燃油产品线，将一度 独立的"星纪元"新能源序列收归主品牌，全力聚焦于新能源赛道。这标志着星途告别了过往多线作战的资源分散，将 全部筹码押注于以"性能"为 ...

Core Viewpoint - Chery Automobile has successfully completed its IPO on the Hong Kong Stock Exchange, marking the largest IPO in the automotive sector this year, with a market capitalization nearing 200 billion HKD and a share price of 30.75 HKD, reflecting strong investor confidence and growth potential [3][5]. Group 1: Company Position and Growth - Chery is the second largest independent passenger car brand in China and the eleventh largest globally, with significant growth in both new energy and traditional fuel vehicle sales, achieving over 25% growth across all categories [7]. - From 2022 to 2024, Chery's revenue is projected to grow from 92.618 billion RMB to 269.897 billion RMB, with a compound annual growth rate (CAGR) of 70.7%, while net profit is expected to rise from 5.806 billion RMB to 14.334 billion RMB, with a CAGR of 57.1% [8][9]. Group 2: Sales and Revenue Performance - In Q1 2025, Chery reported revenue of 68.223 billion RMB, a year-on-year increase of 24.2%, with net profit soaring over 90% [8]. - The sales of new energy vehicles (NEVs) have seen remarkable growth, with plug-in hybrid and range-extended electric vehicles generating 1.07 billion RMB in Q1 2025, a 314% increase year-on-year, while pure electric vehicle revenue reached 795.6 million RMB, up 295% [8][10]. Group 3: Research and Development - Chery has invested heavily in R&D, with over 14,400 R&D personnel, accounting for more than 50% of non-production staff. R&D expenditures have increased significantly, reaching 10.544 billion RMB in 2024 [10]. - The company has established a comprehensive R&D system with multiple centers globally, focusing on innovation and technology development, which has led to breakthroughs in hybrid and electric vehicle technologies [10]. Group 4: International Expansion - Chery has been a leader in exporting Chinese passenger vehicles, maintaining the highest export volume among independent brands for 22 consecutive years, with overseas revenue projected to grow significantly from 30.387 billion RMB in 2022 to 100.897 billion RMB in 2024 [21][22]. - The company has established a robust global dealer network and production bases, enhancing its competitive edge and enabling localized production, as seen with its joint venture in Spain [23]. Group 5: Future Outlook - The global automotive market is expected to grow, with a projected CAGR of 3.5% from 2025 to 2030, and Chery aims to capitalize on this by enhancing its presence in international markets, particularly in Europe and South America [20][21]. - Chery's strategic focus on new energy vehicles and technological innovation positions it well for future growth, with ambitious sales targets set for its iCAR and other brands [17][18].

Core Insights - BYD has emerged as the top automotive company in China, ranking 26th overall in the "2025 China Top 500 Enterprises List" with a revenue of 777.1 billion yuan, surpassing SAIC for the first time [1][6] - The rankings reflect a significant shift towards new energy and intelligent transformation within the automotive industry, with traditional automakers experiencing declines [1][9] - Chery Holdings made a remarkable leap from 176th in 2023 to 58th in 2025, showcasing the impact of technological advancements and overseas market expansion [1][11][12] Automotive Industry Rankings - BYD's revenue growth allowed it to rise from 65th in 2023 to 26th in 2025, overtaking FAW and SAIC [6] - SAIC's ranking has consistently declined, dropping from 26th in 2023 to 36th in 2025, indicating a loss of competitive edge [7] - FAW also fell from 34th in 2024 to 41st in 2025, while Geely rose from 68th in 2023 to 39th in 2025, replacing FAW in the top three [8] New Energy Vehicle Sector - The rise of new energy vehicles (NEVs) is reshaping the automotive landscape, with companies like Seres and NIO making their debut on the list [9][14] - Seres ranked 190th and NIO ranked 367th, both representing the new wave of intelligent automotive companies [14] - The shift in value from traditional components to batteries and intelligent systems is evident, with over 60% of value in NEVs coming from these areas [9][10] Chery's Performance - Chery's significant rise is attributed to its accelerated transition to new energy and successful overseas market penetration, with NEV sales increasing from 17% in 2023 to 35% in 2024 [12] - Chery became the top exporter in 2024, with 1.145 million units exported, a 21.4% increase year-on-year [13] Industry Trends - The automotive supply chain is undergoing rapid restructuring, with battery manufacturers like CATL experiencing a decline in ranking, now at 77th overall [19] - New entrants in the battery sector, such as Xinwangda Electronics, made their first appearance on the list at 440th, reflecting the fast expansion of the power battery market [20] - The overall trend indicates a reduction in traditional automakers on the list, while core component manufacturers in electric driving and intelligent systems are rising [22][23] Market Dynamics - The Chinese automotive market is entering a phase of deep integration, with several brands exiting the market, leading to increased concentration [24] - Despite the growth of large enterprises, there is a call for improvement in international competitiveness and the establishment of world-class companies [24]

Core Viewpoint - The article discusses the challenges faced by the Zhijie brand, a collaboration between Huawei and Chery, highlighting its initial success followed by significant delivery issues and declining sales, leading to dissatisfaction among users and internal competition with other brands [2][3][4][6][11]. Group 1: Brand Performance and Sales - Zhijie launched its first model, the Zhijie S7, in November 2023, which received over 5,000 pre-orders on launch day and more than 20,000 within a month, targeting the young elite market priced between 250,000 to 350,000 yuan [3][4]. - However, the delivery timeline extended from the planned 4-6 weeks to over 12 weeks due to chip shortages and factory relocation, leading to quality control issues and order cancellations [3][4]. - Sales peaked at 7,397 units in October 2024 but dropped significantly to 565 and 491 units in May and June 2025, respectively, with overall sales for June reported at 2,459 units [4][6]. Group 2: Internal Competition and Brand Strategy - Zhijie faces internal competition from other brands under the Huawei and Chery umbrella, such as Wanjie and Xingtu, which complicates its market positioning [6][8]. - The brand's identity is muddled by similarities in appearance, technology, and pricing with other Chery brands, leading to confusion among consumers and sales personnel [7][8]. - Chery's decision to promote its main brand over Zhijie during a live stream event for the Fengyun A9L model has further alienated Zhijie users, who feel neglected [7][8]. Group 3: Strategic Changes and Future Outlook - In early 2025, Zhijie became an independent entity under Chery, allowing for more autonomous financial and marketing decisions, which is seen as a self-rescue attempt [9][10]. - Chery plans to establish a dedicated sales company for Zhijie to enhance its market presence and resolve issues related to being overshadowed by other brands [10]. - The introduction of a new logo and branding strategy aims to differentiate Zhijie from its competitors and improve its market appeal [10].

Core Viewpoint - The partnership between Chery and Huawei for the Zhijie brand is facing significant challenges, leading to dissatisfaction among Zhijie car owners and declining sales figures [1][4][11]. Group 1: Partnership Issues - Chery's chairman, Yin Tongyue, indicated that the company has faced difficulties in its collaboration with Huawei, suggesting that listening to Huawei leads to better outcomes [1][4]. - There are rumors of discord between Chery and Huawei, particularly regarding the production capacity for the Zhijie brand, which has reportedly been deprioritized in favor of other models [4][11]. - The Zhijie brand has experienced a significant drop in sales, with June figures falling to 2,459 units, marking a new low [11]. Group 2: Customer Dissatisfaction - Zhijie car owners expressed their frustration over Chery's marketing strategies, feeling that the brand is not being adequately promoted compared to others [8][11]. - There have been calls from Zhijie owners to remove the Chery logo from their vehicles, emphasizing their preference for the Zhijie brand over Chery [6][11]. - The recent marketing decisions, such as using Zhijie’s official account to promote new Chery vehicles, have further angered customers [3][4]. Group 3: Sales and Market Response - The Zhijie brand's sales have been on a downward trend, with a peak of 17,736 units in December 2024, followed by a significant decline throughout 2025 [11][13]. - In response to customer complaints, Zhijie announced cash subsidies and promotional activities, but these measures have not satisfied existing customers who feel overlooked [7][11]. - The recent restructuring within Chery aims to enhance the operational independence of the Zhijie brand, which may help address some of the ongoing issues [9][13].

Core Viewpoint - Chery Automobile is undergoing significant organizational restructuring to enhance strategic focus, resource integration, and brand positioning, particularly in response to the growing trends in new energy and smart technology [2][3][4] Group 1: Brand Integration and Market Positioning - Chery has established a domestic business group for its brand, which includes four major divisions: Xingtu, Aihuo, Fengyun, and QQ, while iCAR, Zhijie, and Jietu will operate independently [1][3] - The restructuring aims to clarify the brand matrix and address internal challenges such as low user recognition and overlapping product definitions among its various brands [3][4] - The new division structure is designed to manage different technology paths (pure electric, hybrid, and fuel) and target specific market segments, with QQ focusing on the A0/A00 market to compete directly with BYD and Geely [3][4][5] Group 2: Strategic Focus on Fuel and New Energy Vehicles - The Aihuo division will focus on the fuel and hybrid vehicle market, targeting a price range of 100,000 to 150,000 yuan, which is considered the company's core market [4][5] - Chery's best-selling models, the瑞虎8 and艾瑞泽8, achieved sales of 202,100 units and 145,800 units respectively over the past year [4] - The Fengyun division will concentrate on the mainstream hybrid market, while the QQ division aims to capture the A0/A00 pure electric market, with a new QQ model set to be a key offering [4][5] Group 3: Smart Technology Integration - Chery has established a Smart Technology Center to streamline its smart vehicle initiatives, focusing on efficient collaboration and product delivery rather than solely on technological leadership [8][9] - The integration of various smart technology units aims to create a comprehensive ecosystem that supports product development and market readiness [8][9] - The restructuring of the smart technology division reflects a shift in industry logic, prioritizing mass production and delivery over extensive self-research and development [8][9] Group 4: IPO Preparation and Future Goals - The organizational changes are seen as a preparatory step for Chery's potential IPO in Hong Kong, aiming to overcome previous setbacks in the listing process [2][9] - Chery's leadership has set ambitious sales targets for its new energy vehicles, with a goal of reaching 600,000 units by the end of 2024, positioning itself as a strong competitor in the industry [5][6][9]