Core Viewpoint - Kuaishou (1024.HK) announced a restructuring of its existing commercial system, focusing on e-commerce, life services, and commercialization, which aims to enhance operational efficiency and synergy within its teams [1] Group 1: Company Developments - Kuaishou's stock rose by 7.22% to HKD 84.6, with a trading volume of HKD 58.99 billion and a total market capitalization of HKD 365.59 billion [1] - The local life division has been renamed to the life services division, integrating local life business with the lead advertising business [1] - The restructuring involves the adjustment of industry teams, product teams, and related middle-office teams from the commercialization division to the life services division [1] Group 2: Strategic Focus - The commercialization division will support the platform's advertising middle-office capabilities while focusing on content consumption, comprehensive platforms, brand marketing, Kuaishou Alliance, and other business areas [1] - Industry analysts believe that the adjusted e-commerce and commercialization teams will better leverage their respective strengths, creating a more agile collaborative model [1] - The new structure is expected to enhance the sustainable and healthy development of Kuaishou's commercial ecosystem by allowing brand owners to utilize content-driven exposure to complement performance-based advertising in e-commerce [1]