2026年元旦假期（1月1—3日），海南离岛免税市场迎来新年"开门红"。海口海关统计数据显示，假期期间共监管离岛免税商品销售44.2万件，同比增长 52.4%；购物人数8.35万人次，同比增长60.6%；购物金额7.12亿元，同比增长128.9%，政策红利与市场活力持续释放，为海南自贸港国际旅游消费中心建设 注入强劲动力。 各大免税经营主体精准把握节日消费需求，推出多元化促销活动激活市场。中免旗下门店紧扣"封关首年"主题，延续年终盛典福利并推出"疯狂扫货五重 礼"；海旅免税城、国药中服等联动政府消费券推出满减折扣，叠加品牌补贴与多倍积分，切实降低消费门槛。同时，各免税店深化"免税+文旅"融合，通过 跨年演艺打造沉浸式购物场景，开通免费穿梭巴士衔接景区与门店，实现旅游与消费协同引流，让消费者尽享"边玩边购"的节日体验。 2025年11月实施的离岛免税新政在假期深度显效，消费供给与体验持续优化。微型无人机、电子吉他等新品类受到年轻客群热捧，6类国产商品纳入免税销 售后供给进一步扩容；岛内居民凭年度离岛记录可不限次享受"即购即提"福利，进口奶粉、尿不湿等日用品成为本地采购重点。 作为离岛免税重要窗口，海口美兰机场免 ...

2025年11月实施的离岛免税新政带来的政策红利在假期深度释放，全面显效。微型无人机、电子吉 他等新品类成为年轻客群追捧的热门选择。6类国产商品纳入免税销售后供给持续扩容。岛内居民凭年 度离岛记录即可不限次享受"即购即提"福利，进口奶粉、尿不湿等日用品成为海南岛居民采购的重点。 同比增长128.9% 海南日报海口1月4日讯(海南日报全媒体记者 曹马志 通讯员 黄国基)海南离岛免税市场迎来新 年"开门红"。海口海关1月4日公布统计数据，1月1日至3日元旦假期期间，海口海关共监管离岛免税商 品销售44.2万件，同比增长52.4%;购物人数8.35万人次，同比增长60.6%;购物金额7.12亿元，同比增长 128.9%。 元旦假期海南离岛免税购物达7.12亿元 元旦假期，各大免税经营主体推出多元化促销活动点燃消费热情，并深化"免税+文旅"融合，依托 跨年演艺等打造沉浸式购物场景，开通免费穿梭巴士衔接景区与门店，实现旅游与消费的协同引流，让 消费者尽享"边玩边购"的节日乐趣。 ...

智通财经APP获悉，中信证券发布研报称，2026年文旅市场迎来开门红，元旦假期全国国内出游人次、 出游总花费分别较2024年元旦假期增长约5%/6%，国内旅游大盘表现符合预期，出入境人次超预期。展 望2026年：需求端，K型复苏趋势预期依旧，同时泛中端消费龙头低基数效应显现，出海需求从试点探 索走向规模化复制。供给端，常态化供给创新保障情绪价值溢价，政策引导起到积极助推作用，Al赋能 效率提升和成本优化。推荐三条主线：一是景气回升中需求弹性斜率较高的博彩公司和现制饮品头部品 牌;二是休闲出行中的优质标的;三是顺周期板块中经营稳健、具备成长性的龙头。 根据海口海关统计，元旦假期共监管离岛免税商品销售44.2万件、同比增长52.4%，购物人数8.35万人 次、同比增长60.6%，购物金额7.12亿元、同比增长128.9%;对比2024年元旦假期，离岛免税销售额、购 物人次、人均消费分别增长49.9%、27.1%、18.0%，增速超预期，封关后持续录得高增长表现，离岛免 税新政带来的政策红利持续释放。各大免税经营主体推出多元化促销活动点燃消费热情，其中中免旗下 门店联动"封关首年"主题，延续年终盛典福利，同步推出" ...

1月1日至2日购物人次6.5万，销售件数30.7万 海南离岛免税两天"揽金"逾5亿元 海南日报海口1月3日讯(海南日报全媒体记者 曹马志)海口海关1月3日发布数据，元旦假期前两 日，海口海关共监管海南离岛免税销售30.7万件，同比增长48.3%；购物人数6.5万人次，同比增长 60.9%；购物金额5.05亿元，同比增长121.5%。 今年元旦假期是海南自贸港封关运作后迎来的首个假期。如今的海南，"足不出境，购遍全球"，超 过900个国际知名品牌在此集聚，商品种类日益丰富，更好满足了消费者多元化、高品质的购物需求。 依托全球供应链精密管理，中免集团旗下各门店迎来商品阵容的全面焕新升级，激发假期消费新活 力。迪奥美妆全球最大旗舰店、盟可睐海南首家全球最新形象双层店、周大福旗下潮搭珠宝品牌 MONOLOGUE全球最新形象概念店等30家新店集中上新；浪琴表中免首发款、老庙黄金中免限定款、 马爹利XO干邑中免特供款、阿玛尼服饰中免独家定制款等70余款独家商品，以稀缺性与专属性刷新消 费体验，通过丰富商品组合与沉浸式互动，全方位满足多元化购物需求，持续强化免税消费的独特吸引 力。 去年11月起实施的离岛免税新政为假期消费 ...

（cdf海口国际免税城L1层天际秘林巨型扭蛋机） 随着2026年元旦临近，海南迎来全岛封关运作后的首个新年。在离岛免税新政调整与封关元年双重大背景下，cdf海口国际免税城内灯光璀璨、人流如织， 正以一系列精心策划的特色活动与升级服务，迎接这场意义特殊的"新年"，同时勾勒出井然有序的消费新图景。 新场景：室内外联动，打造跨年消费新体验 作为海南封关后首个重要节假日，本次cdf海口国际免税城新年主题活动持续到1月4日，旨在有效点燃年终消费热情。 值得一提的是，今年跨年夜免税城首次开辟双场景狂欢动线：室内，以"天际秘林"为舞台，19:00-23:30推出"3件1折"重磅福利，配合27米巨屏同步直播湖南 卫视跨年演唱会，并融入巡游、红包雨，以及巨型扭蛋机、剧本杀等趣味互动，让购物与娱乐无缝衔接。 （cdf海口国际免税城27米巨屏） 室外，B1下沉广场的跨年派对则集结乐队表演、美食集市、花式调酒等营造浓厚节庆氛围。现场还将派送3万现金红包，并在跨年倒计时环节抽取 iPhone17、品牌手表等新年大礼，共同打造沉浸式跨年狂欢体验。 新力量：岛内居民限购放开，先锋计划激活本土生活圈 随着离岛免税新政放开海南岛内居民购物限制 ...

Group 1 - The core viewpoint is that the Hainan duty-free market is experiencing significant growth following the official closure of Hainan, with multiple duty-free concept stocks seeing price surges [1][2] - China Duty Free Group (601888) reached a stock price of 91.09 yuan per share, with a total market capitalization of 188.45 billion yuan on December 22, marking its first trading halt since the closure [1] - The overall performance of duty-free concept stocks in Hainan has been positive, with several stocks hitting the daily limit up, including Haiqi Group (603069) and Hainan Development (002163) [1] Group 2 - Hainan's closure has directly stimulated local duty-free consumption, with Sanya's total duty-free sales reaching 33.1 million yuan over three days, showing a year-on-year increase of 45.8% and 47% on subsequent days [2] - On December 18, the first day of closure, Sanya International Duty-Free City saw over 36,000 visitors, with sales increasing by 85% year-on-year [3] - The duty-free consumption benefits have been gradually released since November, with a 19-fold increase in average daily sales following the implementation of new policies [3] Group 3 - China Duty Free Group has secured the operating rights for international duty-free stores at Shanghai Pudong Airport T2 and Shanghai Hongqiao Airport T1, marking a significant expansion in the domestic duty-free market [3][4] - The announcement of the bidding results indicates a potential exit for the incumbent operator, Sunrise Duty Free, from the Shanghai airport market [4] - The competitive landscape is shifting, with international brands like Dufry entering the Chinese duty-free market, indicating a growing interest from global players [4] Group 4 - The industry is expected to expand further with the official implementation of Hainan's closure, shifting consumer demographics from tourists to frequent visitors and extending the duty-free shopping experience beyond airports to urban commercial and cultural tourism complexes [5]

Core Insights - The official launch of the Hainan Free Trade Port on December 18 is expected to significantly enhance Hainan's attractiveness as an international tourism consumption center and regional aviation hub due to a series of policy benefits [1][4] Group 1: Business Performance - Hainan Airport has seen strong growth in passenger traffic, with 86 countries now allowing visa-free entry, and record-breaking passenger throughput at Haikou Meilan Airport and Sanya Phoenix Airport [2][4] - For the period from January to September 2025, Hainan Airport reported operating revenue of 3.28 billion yuan and a net profit attributable to shareholders of 64 million yuan, with total assets of 52.969 billion yuan and a net asset of 23.543 billion yuan [2] Group 2: Strategic Developments - The company is pursuing the acquisition of Meilan Airport to unify operations across three major airports in Hainan, aiming to create a large airport operating group with an annual passenger throughput exceeding 50 million [3] - The acquisition process for Meilan Airport's controlling stake has completed necessary registration procedures, and all preconditions for the transaction have been met [3] Group 3: Policy Impact - The release of multiple policies, including the seventh freedom of the air, visa-free access for 86 countries, and enhanced duty-free shopping regulations, is expected to bolster Hainan Airport's growth [4][5] - The seventh freedom of the air will allow foreign airlines to establish operational bases in Hainan, increasing air transport capacity for both passengers and cargo [4]

Core Viewpoint - The official launch of the Hainan Free Trade Port's full island closure is expected to significantly boost tourism and consumption in Hainan, driven by favorable policies such as duty-free shopping and enhanced international travel accessibility [1][3]. Tourism and Hospitality - Following the closure, popular hotel types in cities like Sanya and Haikou sold out during the first weekend, with family rooms and sea-view suites being the most sought after [3]. - The closure is anticipated to enhance the hotel market, with travel agencies moving towards internationalization due to increased demand from both international tourists and high-end domestic consumers [3]. - The implementation of new duty-free policies has led to a 27.1% year-on-year increase in duty-free shopping amounts in Hainan, reaching 2.38 billion yuan in November 2025 [3]. International Travel and Accessibility - Hainan has expanded its international travel network, launching multiple new routes and reducing check-in times for certain flights, which enhances the convenience for inbound tourists [8]. - The number of countries with visa-free access has increased to 86, and various new visa policies have been introduced to facilitate international travel, contributing to a record high of 1.4 million international passengers at Haikou Meilan Airport [9][10]. Medical Tourism - The "zero tariff" policy for imported medical products is expected to attract international medical resources and enhance the integration of medical and tourism sectors in Hainan [12][13]. - The introduction of personalized medical tourism routes and services is anticipated to increase the appeal of Hainan as a destination for medical tourists, with a reported 64% year-on-year increase in medical tourism visitors to Boao Lecheng [13][14]. Economic Impact - The closure is projected to create a more favorable environment for trade and tourism, potentially making Hainan the largest and most well-regulated provincial duty-free market in China [4][5]. - The combination of favorable policies and geographical advantages is expected to attract more foreign medical institutions and enhance Hainan's position in the global medical tourism market [14].

Core Points - The official announcement regarding the full closure of Hainan Free Trade Port will take effect on December 18, 2025, with a comprehensive policy framework already established [1] - The new duty-free shopping policy has significantly boosted sales and consumer engagement, with a reported sales amount of 2.38 billion yuan in the first month, marking a 27.1% year-on-year increase [2] - The duty-free policy has evolved over 14 years, with total monitored shopping amounts exceeding 206 billion yuan and over 30 million shopping visits recorded as of November this year [2] - The new policy allows local residents to utilize their duty-free shopping quota without needing to plan separate trips off the island, enhancing consumer convenience [2] - The duty-free shopping landscape is diversifying, with an increase in domestic brand offerings alongside traditional international brands [3] - The duty-free sector is preparing for international customers, with multilingual services and payment options being enhanced [5] - The duty-free policy is expected to drive domestic brand procurement, creating a positive cycle of brand image enhancement and market expansion [5] Policy and Regulatory Framework - The policy framework for the full closure includes six key policies and 13 supporting documents, which have been issued and are ready for implementation [1] - The customs regulatory system has been established in advance, with 12 announcements and 13 operational procedures already in place [3] Economic Impact - The duty-free policy is seen as a significant driver for the construction of Hainan as an international tourism consumption center and the development of the free trade port [2] - The overall business environment is expected to improve with the full closure, opening new opportunities for the duty-free industry [5] - The cumulative import value under the "zero tariff" policy reached 29.22 billion yuan, with tax reductions amounting to 5.474 billion yuan [5]

Core Viewpoint - The new offshore duty-free policy in China, effective from November 1, aims to expand the range of duty-free products and increase the number of eligible consumers, showing initial positive effects on sales and customer engagement [1] Group 1: Policy Implementation - The new offshore duty-free policy began on November 1, enhancing the variety of duty-free products and broadening the consumer base [1] - The Haikou Customs reported that from November 1 to 7, the total amount of duty-free shopping in Hainan reached 506 million yuan, with 72,900 shoppers, marking year-on-year increases of 34.86% and 3.37% respectively, indicating the policy's initial impact [1] Group 2: Retail Strategy - Duty-free shops at ports and in cities will actively promote the sale of domestic products in accordance with the new policy [1] - The expansion of product categories in duty-free stores aims to enhance shopping options for travelers and improve the overall shopping experience through online reservation services [1]