Workflow
商场餐饮价值重构
icon
Search documents
闭店率超30%,商场的餐饮生意越来越难做了?
虎嗅APP· 2025-05-06 09:30
红餐网 . 以下文章来源于红餐网 ,作者红餐编辑部 做餐饮,上红餐 !关注我,干货多! 本文来自微信公众号: 红餐网 ,作者:李金枝,编辑:方圆,原文标题:《闭店率超30%!大批餐饮店加速"逃离"商场》,题图来自:AI生成 大批餐饮店仍在加速"逃离"商场。 "投资近300万,撑了一年半还是要关店了。"在成都大魔方开火锅店的小昭 (化名) 感到商场的生意越来越难做了。他2023年入驻大魔方,开业到现 在人气一直不高,长期处于亏损状态,准备下个月关店了。 在黑龙江凯德广场开儿童餐厅的裴丽 (化名) ,上个月主动搬出了商场,在附近的商业街重新开业了。原因是商场希望她在另一家凯德广场开2 店,"开了等于白扔钱,这边商场的人气也大不如前,谈了几次没成功,就撤店了。" 除此之外,像北京的东南亚大排档"奈斯椰"已宣布不再与五棵松万达广场续约,并于2月15日撤离商场;青岛创意融合菜品牌银棠·新中餐也关闭了青 岛崂山金狮广场店、金鼎利群店等3家门店;西安的韩式烤肉品牌"宽炉烤肉"已先后撤出大悦城、万象天地、合生汇、大都荟等商场…… 去年10月,红餐网 曾报道过 ,在商场客流量下降、租金高企不下、各种隐形要求不断增加的多种因素下 ...
闭店率超30%,商场的餐饮生意越来越难做了?
Hu Xiu· 2025-05-05 12:55
Core Viewpoint - The restaurant industry is experiencing a significant wave of closures in shopping malls due to declining foot traffic, high rents, and increasing operational costs, leading to a challenging environment for both malls and restaurants [3][6][23]. Group 1: Current Trends in the Restaurant Industry - Many restaurants are closing or relocating from shopping malls, with notable examples including "奈斯椰" in Beijing and "银棠·新中餐" in Qingdao, indicating a broader trend of withdrawal from mall locations [2][3]. - A report indicates that by 2024, 34.9% of shopping centers will see more closures than new openings, suggesting a growing vacancy rate in malls [3][12]. - The average rent for shopping mall spaces remains high, with a slight decrease of only 0.06% year-on-year, making it increasingly unfeasible for restaurants to operate profitably [22][23]. Group 2: Challenges Faced by Shopping Malls - Shopping malls are facing a saturation of locations, leading to diluted foot traffic, which negatively impacts restaurant patronage [8][10]. - Many malls have outdated designs and layouts that do not cater to modern consumer preferences, further diminishing their attractiveness [13][14]. - The homogenization of brands across malls has led to a lack of differentiation, making shopping experiences feel repetitive for consumers [17][18]. Group 3: Future Outlook and Opportunities - Experts predict that the survival of mall-based restaurants will remain difficult for at least the next two years, with a potential recovery not expected until then [5][6]. - A shift towards "downward" strategies is emerging, where restaurants are increasingly looking to open in lower levels of malls or in less saturated markets, such as county-level cities [29][32]. - The underdeveloped commercial real estate in lower-tier cities presents opportunities for restaurant brands to establish themselves in less competitive environments, where consumer demand for quality dining experiences is rising [35][36].
餐厅正在抛弃商场?
虎嗅APP· 2025-03-08 13:42
以下文章来源于红餐网 ,作者红餐编辑部 红餐网 . 做餐饮,上红餐 !关注我,干货多! 本文来自微信公众号:红餐网,作者:李金枝,编辑:方圆,原文标题:《大批餐厅加速抛弃商场,大洗牌还要持续2年!》,题图来自:视觉 中国 除了前文已经提到,一大批餐饮商家仍在前赴后继用"脚"投票,加速撤离商场之外,追根溯源,商场和餐饮店,要经历一场残酷的洗牌和价值体系重 构。 大批餐饮店仍在加速"逃离"商场。 "投资近300万,撑了一年半还是要关店了。"在成都大魔方开火锅店的小昭 (化名) 感到商场的生意越来越难做了。他2023年入驻大魔方,开业到现 在人气一直不高,长期处于亏损状态,准备下个月关店了。 在黑龙江凯德广场开儿童餐厅的裴丽 (化名) ,上个月主动搬出了商场,在附近的商业街重新开业了。原因是商场希望她在另一家凯德广场开2 店,"开了等于白扔钱,这边商场的人气也大不如前,谈了几次没成功,就撤店了。" 除此之外,像在超一线城市的东南亚大排档"奈斯椰"近期宣布不再与五棵松万达广场续约,并于2月15日撤离商场;青岛创意融合菜品牌银棠·新中餐 也在近日关闭了青岛崂山金狮广场店、金鼎利群店等3家门店;西安的韩式烤肉品牌"宽炉烤 ...