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成都上半年193家首店混战!万象城夺冠,但它才是最大惊喜
3 6 Ke· 2025-08-21 02:21
Core Insights - Chengdu aims to establish itself as a leading city for the "first store economy," targeting 6,500 new stores and over 1,000 events by the end of 2027 [1] - In the first half of 2025, Chengdu attracted 193 new brands, showcasing its strong market appeal and commercial vitality [1][2] Group 1: Market Dynamics - The southwest region accounts for 24.5% of new store openings, highlighting Chengdu's role as a commercial hub in Southwest China [2] - A and B-level brands make up 45.7% of new stores, indicating a strong attraction to regional and innovative brands [2] - Retail and dining sectors dominate new store openings, with retail at 42% and dining at 41.5%, reflecting a trend towards diverse consumer experiences [3][4] Group 2: Brand Trends - International brands are increasingly entering Chengdu, with over 20 new stores from countries like the USA, France, and Japan [6] - Emerging local brands are focusing on enhancing their offline presence and customer experience [6][11] - The trend of "local packaging with international flavors" is evident in the food sector, with a rise in diverse culinary offerings [3][12] Group 3: Commercial Projects - Key commercial areas like Chengdu IFS and Taikoo Li continue to attract high-end brands, accounting for 25.5% of new southwest stores and 33.3% of national stores [9][12] - New commercial zones are emerging, targeting younger demographics and creating unique social atmospheres [7][12] - Projects are shifting from merely attracting first stores to creating unique brand experiences and community engagement [11][12] Group 4: Future Outlook - Chengdu is transitioning from being a "first store city" to a "preferred city" for brands, with a focus on diverse and personalized consumer experiences [12][13] - The competition among commercial projects is evolving, emphasizing operational capabilities and community engagement as key factors for attracting new brands [12]
闭店率超30%,商场的餐饮生意越来越难做了?
Hu Xiu· 2025-05-05 12:55
Core Viewpoint - The restaurant industry is experiencing a significant wave of closures in shopping malls due to declining foot traffic, high rents, and increasing operational costs, leading to a challenging environment for both malls and restaurants [3][6][23]. Group 1: Current Trends in the Restaurant Industry - Many restaurants are closing or relocating from shopping malls, with notable examples including "奈斯椰" in Beijing and "银棠·新中餐" in Qingdao, indicating a broader trend of withdrawal from mall locations [2][3]. - A report indicates that by 2024, 34.9% of shopping centers will see more closures than new openings, suggesting a growing vacancy rate in malls [3][12]. - The average rent for shopping mall spaces remains high, with a slight decrease of only 0.06% year-on-year, making it increasingly unfeasible for restaurants to operate profitably [22][23]. Group 2: Challenges Faced by Shopping Malls - Shopping malls are facing a saturation of locations, leading to diluted foot traffic, which negatively impacts restaurant patronage [8][10]. - Many malls have outdated designs and layouts that do not cater to modern consumer preferences, further diminishing their attractiveness [13][14]. - The homogenization of brands across malls has led to a lack of differentiation, making shopping experiences feel repetitive for consumers [17][18]. Group 3: Future Outlook and Opportunities - Experts predict that the survival of mall-based restaurants will remain difficult for at least the next two years, with a potential recovery not expected until then [5][6]. - A shift towards "downward" strategies is emerging, where restaurants are increasingly looking to open in lower levels of malls or in less saturated markets, such as county-level cities [29][32]. - The underdeveloped commercial real estate in lower-tier cities presents opportunities for restaurant brands to establish themselves in less competitive environments, where consumer demand for quality dining experiences is rising [35][36].