Core Points - The company "要潮人民咖啡馆" clarifies that the accounts of similarly named stores in Hebei are not affiliated with its brand and expresses sincere apologies to affected consumers [1] - The company is initiating a comprehensive rectification of its online and offline materials, ensuring that all stores in mainland China display the name "要潮" prominently [1] - There has been a rise in stores using the name "人民咖啡馆" with similar decor, becoming popular on social media platforms [1] - The term "人民" carries significant public and political connotations, and its misuse is viewed as disrespectful to legal regulations and public sentiment [1] - "要潮文化" has faced multiple rejections in its attempts to register the trademark "人民咖啡馆," and relevant authorities have made their stance clear on this issue [1]

Core Viewpoint - The article emphasizes the importance of proper trademark usage as a fundamental aspect of market order, highlighting the need for systemic improvements to address the increasing prevalence of misleading trademarks in the market [1][3]. Group 1: Trademark Misuse and Consumer Trust - Trademarks should serve as a reliable link between companies and consumers, but recent cases show that they have become misleading tools, causing confusion among consumers [1][2]. - The controversy surrounding the "half bag" noodles from Bai Xiang ended with an apology and a commitment to adjust the packaging, indicating that the company managed to maintain its reputation despite the issue [1][3]. - There is a growing trend of misleading trademarks, such as "0 sugar" beverages and "tree-ripened" fruits, which have gained significant public attention and concern [1][2]. Group 2: Regulatory and Systemic Recommendations - The article suggests that individual case rectifications are insufficient; a more comprehensive regulatory framework is needed to prevent misleading trademarks from entering the market [3]. - Trademark examination agencies should exercise caution regarding descriptive terms that are commonly understood by the public to minimize misleading registrations [3]. - Establishing a trademark "combinatorial usage" registration system is proposed to enhance transparency and accountability in trademark usage [3].