享受"8元价格带红利"的燕京啤酒率先交出业绩预告。 | 项目 | 本报告期 | 上年同期 | | --- | --- | --- | | 归属于上市公司 | 盈利: 106, 150万元-113, 732万元 | 盈利:75,821.61万元 | | 股东的净利润 | 比上年同期增长:40.00%-50.00% | | | 扣除非经常性损 | 盈利:92,604万元-100,013万元 | 盈利:74,083. 48万元 | | 益后的净利润 | 比上年同期增长:25.00%-35.00% | | | 基本每股收益 | 盈利:0.3766元/股-0. 4035元/股 | 盈利:0.2690元/股 | 燕京啤酒业绩预告。（截图来源：公司公告） 根据燕京啤酒方面解释，归母净利润持续增长，主要得益于第一季度"开门红"的基础上，继续保持高效 能、高质量发展态势所致，不过该公司未具体披露扣非净利润增速放缓的原因。 根据业绩预告数据计算，今年上半年燕京啤酒大约有1.35亿元至1.37亿元的非经常性收益，而在第一季 度，该公司非经常性收益为0.12亿元。南都湾财社记者翻阅燕京啤酒财报了解到，燕京啤酒金额较大的 非经常性收益 ...

北京燕京啤酒股份有限公司投资者关系活动记录表 | | 力城市市场。 | | --- | --- | | | 4、关于"十五五" 规划推进与治理升级 | | | 答：公司在"十四五"圆满收官基础上，有序推进"十五五" | | | 规划编制与落地，核心聚焦四件大事：深化卓越管理体系建设、 | | | 深耕市场建设、加速供应链转型、大力度推进数字化建设。治理 | | | 改革方面，启动 ESG"领先"工程、治理"三化"工程、"四位 | | | 一体"管理融合创新工程、审计价值赋能提升工程及市值管理工 | | | 程，以更优治理为高质量发展奠定基础。 | | | 5、关于创新业务布局 | | | 答：为顺应年轻消费群体需求，公司今年持续推进"啤酒+ | | | 饮料"组合营销策略，以倍斯特汽水为创新支点，依托啤酒与汽 | | | 水在生产设备、供应链、餐饮及商超终端的高度协同优势，优先 | | | 切入火锅店、烧烤店、夜市等餐饮现饮场景，通过"倍爽倍欢乐" | | | 的情感共鸣强化品牌渗透。此举不仅满足消费者多样化选择，更 | | | 拓展了经销商经营范围，降低单一品类依赖，推动有限多元化战 | | 略落地。 | ...

Group 1 - The core strategy of the company is to implement a "beer + beverage" marketing approach to cater to the preferences of younger consumers [1] - The company aims to leverage the synergies in production equipment, supply chain, and terminal channels (such as restaurants and supermarkets) to enhance its market presence [1] - The focus will be on dining scenarios, particularly targeting restaurants like hot pot and barbecue establishments, to create a product combination of "beer + soda" [1] Group 2 - The company anticipates that the cost of raw materials (such as malt and glass bottles) will continue to decline through 2025, allowing for cost management and the release of cost benefits [1] - The company plans to strengthen its talent management by promoting team building, optimizing performance evaluation mechanisms, and enhancing personnel allocation [1]

Group 1: Company Strategy and Planning - The company is currently evaluating the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan," aiming for continuous performance growth and achieving the "Five Battles, Five Victories" goal [2][3] - Key focus areas include enhancing management systems, deepening market development, accelerating supply chain transformation, and advancing digitalization [3][10] - The company is committed to improving governance through five major initiatives, including ESG construction and value management [3][10] Group 2: Human Resource Development - The company achieved a "double improvement" in personnel quality and average income during the "14th Five-Year Plan" period, supporting sustainable development [3][10] - A comprehensive talent management system will be established, focusing on recruitment, training, and retention to build a competitive workforce [3][10] Group 3: Product Strategy - The company has implemented a major product marketing strategy, with key products like Yanjing U8 and V10 showing significant sales growth [4][5] - In 2024, Yanjing U8 sales reached 696,000 hectoliters, a year-on-year increase of 31.4% [5] - Future growth strategies for Yanjing U8 include enhancing product quality, increasing market penetration, and leveraging new retail partnerships [5][6] Group 4: Market Development - The company emphasizes the development of emerging markets as a key growth strategy, focusing on high-capacity and high-growth potential areas [6][10] - Initiatives include the "Hundred Counties Project" and "Hundred Cities Project" to enhance market visibility and product accessibility [6][10] Group 5: Cost Management - The beer industry is experiencing a historic cost reduction cycle, with lower prices for key raw materials [7][10] - The company aims to optimize procurement costs and enhance production efficiency through a "multi-dimensional cost reduction" model [7][10] Group 6: Online Channel Development - New retail channels are rapidly emerging, driven by consumer demand for convenience [8][9] - The company plans to strengthen partnerships and optimize product offerings to enhance market competitiveness [8][9] Group 7: Industry Trends - The Chinese beer industry is undergoing significant transformation, characterized by premiumization, refined cost control, and digital restructuring [10][11] - The company aims to maintain growth and competitive advantage through strategic restructuring and operational efficiency improvements [10][11] Group 8: Beverage Diversification - The company has launched a "beer + beverage" marketing strategy to cater to younger consumers, enhancing brand influence and market share [12][13] - This strategy leverages existing operational experience in beverage sales to reduce reliance on single product categories [12][13]