齐鲁晚报.齐鲁壹点杨雪 2025年12月31日至今年1月2日，100余名韩国游客跨越海峡奔赴青岛，开启一场融合山海风情、啤酒文化与甜蜜氛围的跨年文旅盛宴，为冬日岛城注入别 样生机与活力。而这背后，是近一年36万人次韩国旅客来青岛的热潮延续，韩国已稳固成为青岛最大的入境游客源国。 一站打卡多元地标尽赏青岛山海人文 此次行程串联起青岛自然、人文、休闲等多类核心地标，让韩国游客沉浸式感受城市魅力。作为青岛城市名片的青岛啤酒（600600）博物馆，122年的酿 造历史与浓郁麦芽香气交织，从9步专业打酒流程到蒙眼盲品全品类啤酒的新奇体验，让常年经销青啤的韩国商户们震撼不已，直呼"规模与自动化程度远 超预期"。而青岛港（601298）码头的"靠岸第一杯青啤"，更成为游客们解锁青岛的仪式感开场。 小鱼山巅，红瓦绿树与碧海蓝天相映成画，登高俯瞰的游客仿佛融入诗意景致；即墨路市场内，琳琅满目的特色商品与熙攘市井烟火，让游客触摸到青岛 的生活温度。海泉湾温泉的热气驱散冬日寒意，为旅途卸下满身疲惫；崂山景区以雄奇山景与深厚道教文化，通过VR全景体验等方式成为韩国游客关注 焦点，"崂山+青啤博物馆"的精品线路更受追捧。 这些活动既为 ...

Core Viewpoint - The Jinan Qingdao Beer Festival is revitalizing consumer activity in the city, providing a vibrant summer experience through a unique beer celebration format that enhances social interaction and enjoyment [1][4]. Group 1: Event Highlights - The festival features a tented format, offering a comfortable environment that is unaffected by weather changes, creating a strong sense of community and engagement among attendees [3][4]. - Attendees can enjoy a variety of Qingdao beer products, including fresh draft beer and new product lines, catering to diverse consumer preferences [6][12]. - The event includes creative installations and interactive experiences that integrate local cultural elements, enhancing the overall festival atmosphere [10][12]. Group 2: Consumer Experience - The festival has become a popular destination for relaxation and socializing, with attendees enjoying fresh beer alongside local delicacies [8][16]. - Special promotional items, such as beer cups featuring local landmarks, serve as unique souvenirs and enhance the connection between the festival and the city [14][16]. - The festival is part of a broader trend of beer culture that is being leveraged to promote urban tourism and local identity [10][12].

Group 1 - The 34th Beijing International Yanjing Beer Culture Festival will take place from July 11 to July 20 at the Capital International Exhibition Center, lasting for 10 days [1][3] - The festival will feature a music festival with performances from well-known bands and singers, with ticket prices starting at 9.9 yuan, and exclusive beer flavors available only at the event [1][3] - The main venue will include a dining area, tasting area, and upgraded international food corridor, showcasing over 70 types of global cuisine and more than 100 craft beers [3][5] Group 2 - The festival will also include various entertainment options such as a campus dance competition, youth singing contest, and unique attractions like a robot football challenge and a children's amusement area [3][4] - The event will provide 3,700 parking spaces and public transport options, including dedicated bus services to facilitate access for residents [4] - Ticket options include basic tickets at 9.9 yuan, tasting tickets at 19.9 yuan, and special packages for tents and starry rooms, with early bird discounts available [4][5] Group 3 - The festival has evolved over 30 years to become a significant platform for showcasing the economy, culture, and cuisine of Shunyi, and is recognized as a key consumption promotion activity by the Ministry of Commerce [5]