齐鲁晚报.齐鲁壹点杨雪 2025年12月31日至今年1月2日，100余名韩国游客跨越海峡奔赴青岛，开启一场融合山海风情、啤酒文化与甜蜜氛围的跨年文旅盛宴，为冬日岛城注入别 样生机与活力。而这背后，是近一年36万人次韩国旅客来青岛的热潮延续，韩国已稳固成为青岛最大的入境游客源国。 一站打卡多元地标尽赏青岛山海人文 此次行程串联起青岛自然、人文、休闲等多类核心地标，让韩国游客沉浸式感受城市魅力。作为青岛城市名片的青岛啤酒（600600）博物馆，122年的酿 造历史与浓郁麦芽香气交织，从9步专业打酒流程到蒙眼盲品全品类啤酒的新奇体验，让常年经销青啤的韩国商户们震撼不已，直呼"规模与自动化程度远 超预期"。而青岛港（601298）码头的"靠岸第一杯青啤"，更成为游客们解锁青岛的仪式感开场。 小鱼山巅，红瓦绿树与碧海蓝天相映成画，登高俯瞰的游客仿佛融入诗意景致；即墨路市场内，琳琅满目的特色商品与熙攘市井烟火，让游客触摸到青岛 的生活温度。海泉湾温泉的热气驱散冬日寒意，为旅途卸下满身疲惫；崂山景区以雄奇山景与深厚道教文化，通过VR全景体验等方式成为韩国游客关注 焦点，"崂山+青啤博物馆"的精品线路更受追捧。 这些活动既为 ...

Core Points - Yan'an officially joined the World Tourism Alliance on November 19, marking its entry into both the World Tourism Alliance and the Silk Road Tourism Cities Alliance, becoming the second city in Shaanxi Province to achieve this status after Xi'an [1] - The recognition of Yan'an as a benchmark city for cultural and tourism development in revolutionary areas reflects its rich red cultural heritage and quality tourism resources, as well as its recent achievements in cultural tourism development [1] - In 2023, Yan'an aims to establish itself as an internationally recognized red tourism destination, actively engaging in international cultural tourism exchanges [1] - The city has showcased its cultural heritage through performances like the Shaanbei Yangge and Anse Waist Drum in Hong Kong and Frankfurt, promoting local customs and culture globally [1] - Yan'an's tourism industry has become a significant driver of economic growth, with 40.55 million visitors and total spending of 33.28 billion yuan in the first three quarters of the year, representing year-on-year increases of 5.30% and 7.97% respectively [1] Industry Insights - The World Tourism Alliance, with the mission of "Tourism makes the world and life better," consists of 269 members from 49 countries and regions, including various entities across the tourism industry [1] - Yan'an's cultural and tourism bureau plans to leverage the alliance's international platform to enhance global cooperation in tourism product development, market exchange, and cultural exchange, aiming to elevate its international profile and influence [2]

Group 1 - The core event was a cultural and culinary experience organized by the Nanjing cultural and tourism delegation in Latvia, showcasing Nanjing's rich historical and cultural heritage through food and intangible cultural heritage [1][2] - The event featured a variety of Nanjing delicacies such as squirrel fish, salted duck, and traditional tea snacks, attracting over 3,000 local residents in Jurmala [1] - Activities included tea ceremonies, paper-cutting, and traditional Chinese clothing experiences, with local residents expressing admiration for the elegance of Eastern culture [1] Group 2 - The delegation also held a second cultural experience event in conjunction with the Chinese Embassy in Latvia, followed by a third event at the Riga Chinese Cultural Center, engaging around 300 local residents [2] - Officials from the Nanjing cultural and tourism bureau indicated that these activities not only highlighted the unique charm of Nanjing's food and intangible cultural heritage but also served as a cultural bridge to enhance the internationalization of Nanjing's cultural tourism [2]