Core Points - Yan'an officially joined the World Tourism Alliance on November 19, marking its entry into both the World Tourism Alliance and the Silk Road Tourism Cities Alliance, becoming the second city in Shaanxi Province to achieve this status after Xi'an [1] - The recognition of Yan'an as a benchmark city for cultural and tourism development in revolutionary areas reflects its rich red cultural heritage and quality tourism resources, as well as its recent achievements in cultural tourism development [1] - In 2023, Yan'an aims to establish itself as an internationally recognized red tourism destination, actively engaging in international cultural tourism exchanges [1] - The city has showcased its cultural heritage through performances like the Shaanbei Yangge and Anse Waist Drum in Hong Kong and Frankfurt, promoting local customs and culture globally [1] - Yan'an's tourism industry has become a significant driver of economic growth, with 40.55 million visitors and total spending of 33.28 billion yuan in the first three quarters of the year, representing year-on-year increases of 5.30% and 7.97% respectively [1] Industry Insights - The World Tourism Alliance, with the mission of "Tourism makes the world and life better," consists of 269 members from 49 countries and regions, including various entities across the tourism industry [1] - Yan'an's cultural and tourism bureau plans to leverage the alliance's international platform to enhance global cooperation in tourism product development, market exchange, and cultural exchange, aiming to elevate its international profile and influence [2]

Group 1 - The core event was a cultural and culinary experience organized by the Nanjing cultural and tourism delegation in Latvia, showcasing Nanjing's rich historical and cultural heritage through food and intangible cultural heritage [1][2] - The event featured a variety of Nanjing delicacies such as squirrel fish, salted duck, and traditional tea snacks, attracting over 3,000 local residents in Jurmala [1] - Activities included tea ceremonies, paper-cutting, and traditional Chinese clothing experiences, with local residents expressing admiration for the elegance of Eastern culture [1] Group 2 - The delegation also held a second cultural experience event in conjunction with the Chinese Embassy in Latvia, followed by a third event at the Riga Chinese Cultural Center, engaging around 300 local residents [2] - Officials from the Nanjing cultural and tourism bureau indicated that these activities not only highlighted the unique charm of Nanjing's food and intangible cultural heritage but also served as a cultural bridge to enhance the internationalization of Nanjing's cultural tourism [2]