封面图来源：小红书@宇大傻 近日，蜜雪集团于香港联交所发布公告，公司已与福鹿家（郑州）企业管理有限公司（以下简称"鲜啤福鹿家"）及其股东签订投资协议，以合计2.97亿元 获得鲜啤福鹿家53%股权。此次交易意味着蜜雪集团的版图从茶饮、咖啡拓展至精啤赛道。 值得一提的是，新成员鲜啤福鹿家有着与蜜雪集团一致的"高质平价"特色，均以大众市场为核心战场，这种战略一致性让双方能够共享下沉市场的庞大客 群。 当下，现制鲜啤作为稀缺的蓝海市场品类，市场潜力尚未完全释放。而鲜啤福鹿家作为该赛道的先行者，有望为蜜雪集团带来新的增长动能。在茶饮、咖 啡与鲜啤的全品类平价矩阵下，蜜雪集团正构建多赛道增长的护城河。 1 正式控股"鲜啤福鹿家" 根据公告，蜜雪集团拟向鲜啤福鹿家注资2.97亿元，占其经扩大注册资本的51%；同日，蜜雪集团与独立第三方股东签订股权转让协议，受让其持有的鲜 啤福鹿家经扩大注册资本的2%股权。 在前一项交易完成后，蜜雪集团将合计持有鲜啤福鹿家53%的股权，后者将成为蜜雪集团的非全资附属公司。 公开信息显示，鲜啤福鹿家创立于 2021 年，主打为消费者提供现打现饮的鲜啤产品，有鲜啤、果啤、茶啤、奶啤多个品类。 2 ...

Group 1: Hong Kong Stocks - Nocera Biotech (09969) fell over 8% after announcing a licensing collaboration with Zenas for three self-immune pipeline products [1] - Pop Mart (09992) rose over 2% as new products sold out immediately, with Morgan Stanley optimistic about the company's sales momentum [1] - Bluec (00325) increased over 8% after launching new "building block cars" and "building block figures" at the WF2025 exhibition [1] - Huaxin Cement (06655) rose over 7% after announcing a name change to "Huaxin Building Materials" and a restricted stock incentive plan [1] - Mixue Group (02097) gained over 5% after announcing an investment of nearly 300 million in the fresh beer industry, potentially opening up long-term growth opportunities [1] - CATL (03750) dropped nearly 6% as the cornerstone lock-up period is set to expire on the 19th of next month, with both Morgan Stanley and others downgrading the company's H-share rating [1] - Dazhong Public Utilities (01635) rose over 9%, stating that its operations are normal and previously mentioned its stake in Shenzhen Capital Group [1] - Jinli Permanent Magnet (06680) increased nearly 1%, forecasting a year-on-year increase of 157%-179% in net profit attributable to shareholders for the first three quarters [1] Group 2: Gold Stocks - Gold stocks opened lower collectively, with China Gold International (02099) down over 7%, Zijin Mining International (02259) down over 1%, Shandong Gold (01787) down over 6%, and Chifeng Jilong Gold Mining (06693) down over 6% due to easing geopolitical tensions leading to a pullback in precious metals [2] Group 3: US Stocks - AMBO Education (AMBO.US) surged 61.06% after announcing the launch of a real-time translation platform, WeSpeak, for enterprises [3] - CenturyLink (VNET.US) fell 3.13% as Goldman Sachs included it in a "strong buy" list for the Asia-Pacific region [3] - UiPath (PATH.US) rose 18.81% after announcing multiple collaborations with major tech companies like NVIDIA, OpenAI, Google, Microsoft, and Snowflake [3] - Tuniu (TOUR.US) decreased by 0.51%, despite a double-digit increase in user travel during this year's "Double Festival" holiday compared to last year [3] - Tesla (TSLA.US) fell 0.72% after reports that production of its humanoid robot, Optimus, has been paused [3] - Toyota (TM.US) dropped 2.97% after a recall of over 390,000 vehicles in the US due to software errors [3] - Lloyds Bank (LYG.US) decreased by 3.67% as it may need to increase provisions following a compensation plan for mis-sold auto loans [3] - Ferrari (RACE.US) fell 14.99%, reaching a six-month low as long-term profit guidance fell below expectations [4] - TSMC (TSM.US) decreased by 1.52%, projecting a consolidated revenue of approximately NT$330.98 billion for September 2025, a 1.4% decrease quarter-on-quarter but a 31.4% increase year-on-year [4] - PepsiCo (PEP.US) rose 4.23% with Q3 net revenue increasing by 2.7% to $23.94 billion, and core EPS of $2.29, both exceeding expectations [4]

2025 年 10 月 6 日 招银国际环球市场 | 市场策略 | 招财日报 每日投资策略 宏观点评 全球市场观察 招银国际研究部 邮件：research@cmbi.com.hk | 环球主要股市上日表现 | | | | | --- | --- | --- | --- | | | 收市价 | | 升跌（%） | | | | 单日 | 年内 | | 恒生指数 | 27,141 | 0.00 | 35.30 | | 恒生国企 | 9,658 | 0.00 | 32.49 | | 恒生科技 | 6,623 | 0.00 | 48.22 | | 上证综指 | 3,883 | 0.00 | 15.84 | | 深证综指 | 2,519 | 0.00 | 28.71 | | 深圳创业板 | 3,238 | 0.00 | 51.20 | | 美国道琼斯 | 46,758 | 0.00 | 9.91 | | 美国标普 500 | 6,716 | 0.00 | 14.18 | | 美国纳斯达克 | 22,781 | 0.00 | 17.97 | | 德国 DAX | 24,379 | 0.00 | 22.45 | | 法国 C ...

Core Viewpoint - The "Celebrating National Day and Welcoming Mid-Autumn Festival" promotional event for local agricultural products in Linyi has become a popular destination for holiday shopping, showcasing the region's diverse agricultural offerings and reflecting the ongoing transformation in its agricultural industry [1][11]. Group 1: Event Overview - The event took place from September 28 to October 4 at the Linyi International Convention and Exhibition Center, attracting a large number of visitors [1]. - Various stalls featured local specialties, including meat products, gourmet items, and traditional snacks, creating a vibrant atmosphere for holiday shopping [3][5]. Group 2: Product Highlights - The event showcased a range of products, such as bacon, chicken fillets, and innovative goose liver products, which drew significant customer interest [3]. - Local specialties like hawthorn strips, chestnuts, and pickled vegetables were popular among attendees, emphasizing the region's agricultural diversity [5][8]. Group 3: Agricultural Development - Linyi's agricultural strategy focuses on "one village, one product" and "one town, one industry," leading to a rich variety of local products [8]. - The region has evolved from simple agricultural practices to advanced processing and branding, indicating a shift from traditional to modern agricultural practices [10]. - The event serves as a microcosm of the broader changes in Linyi's agricultural sector, which is poised for new opportunities under the rural revitalization strategy [11].

Core Insights - The 35th Qingdao International Beer Festival has transformed beer from a beverage to an emotional partner, driven by the "emotional economy" that resonates with consumer needs for emotional satisfaction [1][2] Emotional Consumption Trends - Young consumers are increasingly willing to spend on emotional value, with nearly 30% of surveyed youth willing to pay for emotional experiences [2] - The festival serves as a platform for various demographic groups to express and fulfill their emotional needs through unique experiences [2] Innovative Experiences - The "Beer Oil Station" and "Qingdao Beer Exchange" are standout attractions, with the former allowing consumers to choose from seven different beer flavors and the latter simulating a stock exchange experience that engages visitors [4][5] - The Qingdao Beer Exchange saw over 100,000 daily visitors during peak times, indicating its popularity and engagement [4] Sustaining Emotional Consumption - The festival highlights the need for ongoing emotional satisfaction beyond the event, prompting Qingdao Beer to expand its product offerings and retail strategies [5][6] - Collaborations with platforms like Meituan for rapid delivery services have resulted in significant sales growth, with transaction volumes exceeding 1 billion yuan in 2024 [6][7] Cross-Industry Collaborations - Qingdao Beer is actively pursuing cross-industry partnerships to create a new emotional ecosystem, including collaborations with fashion brands and innovative product offerings like beer-flavored snacks and ice creams [7] - The focus on emotional resonance is seen as a key competitive advantage in the new consumption era, allowing the brand to connect deeply with consumers [7]

Group 1 - Xiaomi officially launched its first SUV, the YU7, starting at 253,500 yuan, featuring an impressive standard range of 835 km and available in nine colors [1] - The beer industry is experiencing a summer surge, with manufacturers launching campaigns to capitalize on the peak consumption season, supported by events and night-time consumption initiatives [2] - The Zhejiang province has optimized the disbursement method for maternity allowances, effective July 1, 2025, allowing direct payments to designated accounts [3] Group 2 - The National Development and Reform Commission highlighted the potential of China's sports events and cultural tourism industries, as evidenced by the popularity of the "Su Super" sports events [4] - Xiaomi also launched its AI glasses, priced from 1,999 yuan, featuring a 12-megapixel camera and capabilities for immersive photography and video recording [5] - A well-known bakery in Hong Kong, famous for its "snow skin mooncakes," announced its closure due to unforeseen challenges [6] Group 3 - JD Group plans to invest in a regional center, logistics, and retail sectors in Hangzhou's Xiaoshan District, following a strategic cooperation agreement with the local government [7] - The Ministry of Industry and Information Technology reported 57 apps and SDKs violating user rights, initiating corrective actions [8] - Market news indicated that Jeff Bezos and Blue Origin are seeking to leverage the rift between Trump and Musk for government contracts [9] Group 4 - The price of Feitian Moutai has dropped significantly, with wholesale prices falling to 1,830 yuan per bottle and retail prices on e-commerce platforms as low as 1,700 yuan [10] - The CEO of Yushutech attributed the company's rapid growth to the fast-growing industry, favorable business environment in Zhejiang, and strong operational capabilities [12] - Fuwai Group, owned by Li Zekai, announced an IPO in Hong Kong, planning to issue 91.34 million shares at a price of 38.00 HKD per share [13]

Core Insights - The beer market is experiencing a transformation driven by the preferences of younger consumers, particularly those born after 1995, who are seeking diverse and innovative flavors [1][2][3] - The shift from traditional beer flavors to a wide variety of options, including fruit-flavored and craft beers, is evident, with fruit and craft beers accounting for approximately 30% of sales among younger consumers [2][3] - The trend towards visually appealing packaging and health-conscious choices is influencing consumer behavior, with a significant increase in demand for low-alcohol and alcohol-free beers [4][5] Market Trends - The beer industry is moving from a single-flavor focus to a "everything can be beer" approach, with companies introducing various types of beers, including fruit, craft, and non-alcoholic options [2][3] - The sales of specialty beers, such as fruit and craft beers, have been growing steadily, with a reported increase of around 30% in certain markets [2] - The Z generation is contributing 65% of the sales in the craft beer market, showing a strong demand for personalized flavors and social experiences [2] Consumer Preferences - Younger consumers are gravitating towards unique flavors, including spicy ingredients and unconventional additives, reflecting a shift in taste preferences [3] - The aesthetic appeal of beer packaging is becoming increasingly important, with 94% of consumers expressing a strong willingness to purchase visually appealing products [4] - Health consciousness is leading to a rise in the popularity of low-alcohol and alcohol-free beers, with searches for these products increasing over four times year-on-year [4][5] Innovation and Collaboration - Beer companies are exploring cross-industry collaborations to expand their market reach, introducing products that blend beer with other beverage categories [6] - The essence of these collaborations is to innovate flavors while enhancing cultural experiences, moving beyond mere product sales [6] - Despite the push for innovation, companies face challenges in maintaining product quality and ensuring that new flavors do not overshadow traditional beer preferences [6]

Core Viewpoint - The beer market in China is experiencing growth opportunities due to the summer consumption peak and events like "Su Chao" driving night-time consumption, prompting breweries to launch a "summer offensive" [1] Group 1: Current Market Landscape - There are currently 65,900 beer-related enterprises in China, with the majority located in East China (24.02%), followed by Northeast China (16.24%) and Southwest China (15.75%) [2] - Over 60% of these enterprises belong to the wholesale and retail sector, which accounts for 64.27% of the total [3] Group 2: Registration Trends - The registration of beer-related enterprises has shown fluctuating trends over the past decade, with a total of 3,897 registered this year, of which 3,213 were registered in the first five months, reflecting a year-on-year increase of 4.56% [4]

Industry Overview - The beer market is experiencing growth opportunities due to the summer consumption peak and events like "Su Chao" [1] - Major beer manufacturers are launching summer campaigns to capitalize on this trend [1] Market Trends - Instant retail is emerging as a new engine for beer sales, with companies preparing for the summer peak [1] - China Resources Snow Beer has partnered with Meituan's instant retail brand to develop exclusive craft beer products and ensure rapid delivery [1][2] - Shandong Taishan Brewery is expanding its market presence by supporting new store openings and achieving record signings at its factory recruitment events [1] Product Quality Enhancement - Beer malt manufacturers and breweries are collaborating to improve beer quality and taste [3] - Guangdong Yongshuntai Group is a leading malt manufacturer in Asia, focusing on high-end and specialty malts to meet the growing demand from the craft beer sector [3] - Beijing Yanjing Brewery is implementing a big product marketing strategy, with its Yanjing U8 series showing significant sales growth [3] Consumer Preferences - The introduction of instant retail channels is expected to enhance consumer access to fresh and craft beers, aligning with the trend of consumption upgrading [2] - Companies are encouraged to explore the cultural aspects of craft beer to meet individual consumer needs [4]

Group 1 - The 34th Beijing International Yanjing Beer Culture Festival will take place from July 11 to July 20 at the Capital International Exhibition Center, lasting for 10 days [1][3] - The festival will feature a music festival with performances from well-known bands and singers, with ticket prices starting at 9.9 yuan, and exclusive beer flavors available only at the event [1][3] - The main venue will include a dining area, tasting area, and upgraded international food corridor, showcasing over 70 types of global cuisine and more than 100 craft beers [3][5] Group 2 - The festival will also include various entertainment options such as a campus dance competition, youth singing contest, and unique attractions like a robot football challenge and a children's amusement area [3][4] - The event will provide 3,700 parking spaces and public transport options, including dedicated bus services to facilitate access for residents [4] - Ticket options include basic tickets at 9.9 yuan, tasting tickets at 19.9 yuan, and special packages for tents and starry rooms, with early bird discounts available [4][5] Group 3 - The festival has evolved over 30 years to become a significant platform for showcasing the economy, culture, and cuisine of Shunyi, and is recognized as a key consumption promotion activity by the Ministry of Commerce [5]