Core Insights - The report by KPMG China indicates that the retail consumption market in China demonstrates strong resilience, with a projected 5.0% year-on-year growth in total retail sales in the first half of 2025, contributing over 50% to economic growth [1][2] Group 1: Factors Driving Resilience - The resilience is attributed to a combination of government policies promoting consumption, such as the "trade-in for new" initiative, and an increase in residents' income, with per capita disposable income rising by 5.3% year-on-year in the first half of 2025 [2][4] - Local governments are actively implementing measures like distributing consumption vouchers and subsidies to boost consumer confidence [2] - The interplay of policies, market dynamics, and capital support is expected to continue driving innovation and exploration of new consumption scenarios [2][4] Group 2: Changing Consumer Preferences - The report highlights a shift towards "self-indulgent consumption," with outdoor activities gaining popularity, thereby energizing the outdoor goods market [3] - The health and beauty sectors are showing strong resilience, particularly as Generation Z becomes a major consumer force, focusing on emotional skincare products [3] - Domestic beauty brands are accelerating innovation and market expansion through cross-category integration and regional outreach [3] Group 3: Market Dynamics and Capital Trends - Tax incentives are playing a crucial role in invigorating the market, with ongoing improvements in tax policies aimed at boosting consumption and expanding domestic demand [4] - The capital market is reshaping itself, favoring companies with robust cash flow, strong branding, and high levels of digitalization, particularly in the luxury sector [4] - The report notes a trend where capital is increasingly directed towards health and beauty sectors, especially in health technology and functional skincare, with a preference for mid-to-high-end brands emphasizing functional ingredients [4]