报告导读： 干发喷雾是一种专门为了快速干燥头发而设计的产品，主要用于临时缓解头发油腻问题，给在无法或不方便洗头时的人群提供短期的解决方案。其工作原理 与爽身粉非常类似，含有的烷烃类成分将控油成分和调理剂均匀喷洒在头发上，控油成分吸走头发上的油脂，调理成分则在发丝上形成保护膜，让头发看起 来更蓬松、有光泽。随着居民可支配收入的增加，消费者对个人护理产品的需求不断升级，对头发护理的重视程度也日益提高。干发喷雾作为一种快速便捷 的护发解决方案，其市场需求不断提高。据统计，2024年中国干发喷雾行业市场规模为13.56亿元，同比上涨3.90%。从竞争格局来看，干发喷雾行业竞争格 局呈现出多元化的特点，国际品牌与本土品牌并存，市场竞争较为激烈。国际知名品牌如Batiste碧缇丝、KLORANE康如、资生堂专业美发等品牌在干发喷 雾市场中占据重要地位。但近几年，国产品牌也在干发喷雾市场中崭露头角，如诗裴丝Spes。 基于此，依托智研咨询旗下干发喷雾行业研究团队深厚的市场洞察力，并结合多年调研数据与一线实战需求，智研咨询推出《2025-2031年中国干发喷雾行 业市场现状调查及产业趋势研判报告》。本报告立足干发喷雾新视角， ...

Core Insights - The demand for dry shampoo is increasing due to rising disposable income and changing consumer preferences towards personal care products [1][5][9] - The market for dry shampoo in China is projected to reach 1.356 billion yuan in 2024, reflecting a year-on-year growth of 3.90% [1][10] - Social media platforms like Xiaohongshu and Douyin are significantly influencing consumer purchasing decisions through KOL recommendations and tutorials [1][9] Industry Overview - Dry shampoo is designed for quick hair drying and temporary oil control, utilizing ingredients like starch and hydrocarbons to absorb oil and condition hair [4][7] - The main components of dry shampoo include surfactants, adsorbents, solvents, and propellants, with starch being a key ingredient [4][5] Market Dynamics - The dry shampoo industry is experiencing a shift towards high-priced, high-value products as consumers demand better quality and functionality [1][9] - E-commerce is becoming the primary sales channel for dry shampoo, with online platforms benefiting from increased user engagement and convenience [8][16] Competitive Landscape - The market features a mix of international brands like Batiste and local brands such as Spes, with increasing competition driving innovation and product development [11][12] Future Trends - Product innovation will focus on natural ingredients and diverse functionalities, catering to specific consumer needs [13][14] - The market is expected to see a rise in personalized products targeting different demographics, including young consumers and fitness enthusiasts [15] - The integration of online and offline sales channels will enhance consumer shopping experiences, leveraging social media and live streaming for marketing [16]

Core Viewpoint - The emerging hair care brand Befe has faced backlash from fans of its newly announced spokesperson, Zhang Hao, leading to a public relations crisis and legal action against false information spread online [1][12][15] Brand and Market Context - Befe, established in 2019, focuses on scalp care and hair repair, offering products like shampoos and leave-in sprays [13] - The brand appointed Zhang Hao, a prominent member of the K-pop group ZEROBASEONE, as the spokesperson for its dry spray series, aiming to leverage his popularity for market expansion [13][14] Fan Backlash - Following the announcement, many fans expressed dissatisfaction on social media, questioning the brand's alignment with Zhang Hao's image and raising concerns about product safety and the brand's reputation [1][2][12] - The backlash escalated quickly, with fans posting comments like "boycott low-end endorsement" on Befe's official social media [2] Legal Response - In response to the negative publicity, Befe issued a statement clarifying its position and announced legal action against those spreading false information about the brand [1][11][12] - The brand emphasized that the choice of Zhang Hao as a spokesperson was part of a strategic plan developed over several months, countering claims that the decision was made in reaction to the backlash [12] Brand Performance and Strategy - Despite the controversy, Befe has established a presence on major e-commerce platforms, with significant follower counts on Tmall and Douyin, and has achieved over 10 million yuan in offline sales [14] - The brand's flagship products, including the dry spray and an avocado repair mask, have performed well in sales rankings, indicating potential despite the current crisis [14] Industry Insights - The incident highlights the dual-edged nature of celebrity endorsements in the beauty industry, where the potential for increased visibility can be countered by the risk of negative public sentiment [16][18] - Brands are advised to maintain a balanced approach to leveraging celebrity influence while ensuring product quality and brand integrity to avoid backlash [18][19]