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海外大促季收官!东南亚爱买潮玩盲盒欧洲人喜欢智能家居
Yang Zi Wan Bao Wang· 2025-12-08 03:49
Core Insights - The global cross-border logistics sector is experiencing a peak in transportation volume following the conclusion of the Black Friday sales season, with significant increases in shipping orders across key overseas markets [1][3] Group 1: Shipping Volume Growth - Cainiao's data indicates that shipping order volumes in Europe, North America, South America, the Middle East, and Southeast Asia have all achieved triple-digit percentage growth compared to average daily volumes [1] - In Europe, all 11 fast lanes of Cainiao saw a surge in shipping orders, with the UK maintaining a delivery time of five natural days during the sales period, leading in local delivery efficiency [3] - The Netherlands and Sweden experienced explosive growth in shipping volumes, leading among the European fast lanes [3] Group 2: Consumer Preferences and Market Trends - The surge in shipping demand is driven by the ongoing trend of domestic brands expanding overseas, particularly during the Black Friday sales period [3] - Different regional markets displayed distinct consumer preferences, with Southeast Asian consumers favoring blind box toys, 3C electronic accessories, and luggage products, while the African market preferred domestic gaming hardware and home goods [3] - In Europe, the Christmas season has boosted sales of smart home products, holiday decorations, and daily consumer goods [3] Group 3: Market Expansion Initiatives - Cainiao has expanded into emerging markets by launching a cross-border small package service to Africa, currently covering eight countries, with plans to extend to South Africa and Egypt by the end of December [3] - This expansion aims to tap into the top five countries in Africa by e-commerce penetration, providing new growth opportunities for merchants [3]