Investment Rating - The report maintains a positive investment outlook for the home appliance industry, highlighting three main investment themes: white goods, export opportunities, and core components [4][5][6]. Core Insights - The home appliance industry experienced a revenue growth of 7.34% year-on-year in Q2 2025, with total revenue reaching 482.5 billion yuan. Net profit increased by 3.14% to 37.41 billion yuan [4][15][18]. - The report identifies a divergence in performance among sub-sectors, with white goods showing steady growth, while kitchen appliances faced declines in both revenue and profit [4][38][43]. Summary by Sections 1. Industry Performance Overview - The home appliance sector underperformed the market, with a decline of 5.3% from April to June 2025, lagging behind the 1.3% increase in the CSI 300 index [10][11]. 2. Q2 2025 Revenue and Profit Trends - The home appliance industry saw a total revenue of 482.5 billion yuan, marking a 7.34% increase year-on-year. The net profit for the same period was 37.41 billion yuan, reflecting a 3.14% growth [4][15][18]. 3. Sub-sector Performance 3.1 White Goods - White goods revenue reached 300.21 billion yuan, growing by 5.81% year-on-year, while net profit was 30.38 billion yuan, with a growth rate of 5.86% [38][39]. 3.2 Kitchen Appliances - Kitchen appliance revenue fell by 8.36% to 7.944 billion yuan, with net profit declining by 13.80% to 0.813 billion yuan [43][44]. 3.3 Small Appliances - Small appliances achieved a revenue increase of 14.10% to 37.23 billion yuan, but net profit decreased by 14.68% to 2.599 billion yuan [49][50]. 3.4 Black Goods - Black goods revenue grew by 8.23% to 100.34 billion yuan, with net profit increasing by 13.93% to 1.342 billion yuan [53][55]. 3.5 Components - The components sector reported a revenue increase of 15.74% to 36.739 billion yuan, with net profit rising by 14.38% to 2.278 billion yuan [58][61]. 4. Key Investment Targets - The report recommends focusing on leading companies in the white goods sector, export-oriented firms, and key component manufacturers, highlighting their potential for growth amid favorable market conditions [4][5][6].

Industry Overview - The current real estate market remains under pressure, with no significant recovery observed. The fundamentals are still bottoming out, as indicated by a 6.5% year-on-year decline in national commodity housing sales from January to July 2025, which is a 1.0 percentage point increase in the decline compared to the first half of the year [2] - In July 2025, commodity housing sales and sales area were at 43% and 44% of the levels seen in the same period in 2019, marking the lowest levels since 2022 [2] Pricing Trends - The average selling price of new commercial housing is 9,613 yuan per square meter, reflecting a 2.6% year-on-year decrease, with the decline expanding by 0.5 percentage points compared to the first half of the year [3] - In July 2025, the selling prices of new residential properties in 70 cities decreased by 3.4% year-on-year, while the prices of second-hand homes fell by 5.9% year-on-year, although both categories have shown signs of narrowing declines [3] Policy Changes - In August 2025, Beijing and Shanghai implemented demand-side policy relaxations, allowing eligible families to purchase homes without restrictions outside the fifth ring road, and recognizing single adults as families for purchasing purposes [3] - Shanghai also adjusted commercial loan rates, removing the interest rate floor for first-time homebuyers and no longer distinguishing between first and second homes [3] Market Performance - The real estate sector outperformed the CSI 300 index by 0.3 percentage points this month, with an 11.3% increase since the last strategy report, ranking 16th among 31 industries [4] - The dynamic price-to-earnings ratio (PE) for the sector, excluding loss-making companies, is currently at 19.8 times based on the latest closing prices [4] Recommended Companies - The report suggests focusing on investment opportunities in the real estate sector, specifically recommending companies such as China Jinmao (00817), China Resources Land (01109), China Merchants Shekou (001979.SZ), Binjiang Group (002244.SZ), and Greentown China (03900) [1]