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文化如何安置地方?日本“内容经济”的治理想象
Jing Ji Guan Cha Wang· 2025-07-29 08:20
Core Insights - The evolution of otaku culture from a niche interest to a mainstream entertainment form has significantly impacted Japan's content industry and local economies [1][18] - The "Cool Japan" strategy initiated by the Japanese government aims to promote cultural exports and has aligned with local revitalization efforts [1][6] - The phenomenon of "sacred site pilgrimage" has emerged as a popular method for integrating content industries with local tourism, creating new economic opportunities for marginalized areas [5][9] Group 1: Cultural and Economic Context - Japan's urbanization has led to a concentration of population and economic activity in major cities, leaving rural areas economically stagnant [3][4] - The content industry has become a vital part of Japan's cultural identity and economic strategy, particularly in the context of local revitalization [1][12] - The rise of "sacred site pilgrimage" reflects a shift in tourism strategies, leveraging popular media to attract visitors to lesser-known regions [5][6] Group 2: Case Studies and Success Stories - The collaboration between the anime "Girls und Panzer" and the town of Ōarai serves as a successful example of how local economies can benefit from content-driven tourism [8][15] - The increase in visitor numbers and economic benefits in Ōarai demonstrates the potential of content industries to revitalize struggling local economies [8][14] - Other regions have attempted similar strategies, but not all have achieved the same level of success, highlighting the importance of quality content and community engagement [15][16] Group 3: Challenges and Sustainability - The sustainability of content-driven local revitalization efforts is questioned, as the popularity of specific media can be fleeting [11][12] - The need for a long-term vision that integrates cultural production with local identity is emphasized to avoid the pitfalls of short-term commercial exploitation [12][18] - The balance between cultural significance and economic viability remains a critical challenge for local governments and content creators [10][12]