Core Insights - The State Council's policy briefing introduced a plan to enhance the adaptability of supply and demand in consumer goods, promoting consumption through collaboration among six departments, including the Ministry of Industry and Information Technology and the Ministry of Culture and Tourism [1] Group 1: Consumer Trends - There is a strong demand and vibrant consumption for domestic trends, cultural creative products, and intangible cultural heritage items, leading to the emergence of popular products that resonate well with consumers [1] - The plan aims to enhance cultural identity and spiritual satisfaction while meeting consumer needs [1] Group 2: Product Development - The initiative will focus on creating high-quality intellectual properties (IPs) and improving cultural creative products, guiding the development of "city gifts" and promoting high-quality domestic products [2] - The plan includes the introduction of quality intangible cultural heritage products and services, integrating excellent creativity and traditional Chinese culture into fashion design [2] Group 3: Consumption Experience - The strategy encourages the enrichment of urban walking, rural tourism, and camping experiences, promoting immersive experiences and digital art in cultural tourism [2] - Various promotional activities will be organized, including "traveling with performances" and "traveling with events," to meet diverse consumer needs [2] Group 4: Policy Implementation - The plan will support regional cultural and tourism consumption activities and explore integrated measures to benefit consumers [2] - Nighttime consumption and tax refund policies for outbound tourists will be enhanced to attract more international visitors [2]

Core Viewpoint - The recent high-level urban work conference has set a new direction for the real estate industry, emphasizing "new paths, high quality, and risk control," which reflects the necessary transformation journey for the liquor industry [2][8]. Group 1: Historical Context and Interconnection - From 2004 to 2013, real estate investment grew over 520%, while the liquor industry experienced a golden decade with production increasing by 293%, revenue rising by 719%, and profits soaring by 1272% [3]. - The real estate sector has significantly influenced high-end liquor consumption through various business events and celebrations, establishing a strong foundation for the liquor market [3]. Group 2: Quality Revolution - The urban work conference has shifted the focus of housing demand from mere availability to quality, paralleling the upgrade in liquor consumption where consumers now seek superior quality rather than just availability [5]. - The liquor industry must prioritize product quality, unique flavors, and cultural heritage, similar to the emphasis on green technology and building quality in real estate [5]. Group 3: Scene Renewal - The conference has elevated "urban renewal" to a strategic level, indicating a transformation in lifestyle that will affect social dining venues [6]. - The liquor sales network should adapt to urban renewal opportunities by transitioning from broad distribution to targeted strategies, focusing on community boutique stores and cultural dining areas [6]. Group 4: Stable Development Path - The conference stressed the importance of "guarding the bottom line and controlling risks," which is also relevant for the liquor industry facing challenges in inventory management and pricing stability [7]. - The liquor industry should adopt a balanced supply-demand approach, establish inventory alerts, and maintain a stable pricing system to avoid unhealthy competition [7]. Group 5: Future Outlook - The transformation roadmap for real estate—focusing on quality, reducing scale, and controlling risks—serves as a guide for the liquor industry [8]. - Liquor companies need to understand the essence of "new paths, high quality, and risk control," focusing on quality over scale, adapting to changing scenes, and building a robust channel foundation for sustainable growth [8].