场景理论

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微醺经济学,打开消费中心城市的N种可能
Mei Ri Jing Ji Xin Wen· 2025-07-16 16:08
Core Viewpoint - Luzhou is leveraging its cultural and tourism resources to build a regional consumption center, integrating culture, tourism, and commerce to enhance consumer experiences and drive economic growth [1][2][5]. Group 1: Regional Consumption Center Development - The construction of a regional consumption center is a strategic response to urbanization and aims to enhance economic functions beyond mere shopping [2][13]. - Luzhou has been designated as a sub-center of the Sichuan provincial economy, with plans to develop its unique cultural and tourism resources to create a consumption center with regional influence [2][13]. - The city aims to deepen the integration of culture, tourism, and commerce as a key strategy for building the regional consumption center [2][5]. Group 2: Scene Theory and Consumer Experience - The concept of "scene" is central to modern consumption, shifting from mere functionality to experiential value, emphasizing the importance of cultural and emotional engagement [7][12]. - Luzhou is focusing on creating immersive experiences that reflect its rich cultural heritage, including red culture, Yangtze River culture, and liquor culture [8][12]. - The city plans to develop six new consumption scenes to cater to diverse consumer interests, enhancing the overall experience for visitors [12]. Group 3: Investment and Economic Goals - Luzhou's recent conference announced 184 projects with a total investment of 67.8 billion yuan, aimed at attracting various stakeholders to participate in the construction of the consumption center [7][15]. - The city has set ambitious targets for 2027, including a tourism expenditure exceeding 100 billion yuan and a retail sales total surpassing 200 billion yuan [15]. - Luzhou's consumer market showed strong growth in the first quarter, with urban residents' per capita consumption expenditure reaching 8,500 yuan, ranking second in the province [14]. Group 4: Cultural and Tourism Integration - The establishment of the China Baijiu Museum is a significant step in integrating cultural tourism, designed to be a living part of the city rather than just a storage space for artifacts [11][12]. - Luzhou is creating a comprehensive cultural tourism experience that includes various districts and thematic areas, enhancing its appeal as a tourist destination [11][12]. - The city is positioned as a "super node" for attracting people, logistics, and capital flows, enhancing its overall urban capabilities [13].
“路易号”亮相两周以后:与普通人建立情感共鸣,才可持续
Xin Lang Cai Jing· 2025-07-11 07:40
Core Insights - The article discusses the opening of "Louis", a new landmark inspired by a luxury brand, in the Nanjing West Road shopping district, and its impact on consumer behavior and local businesses [2][5][10]. Group 1: Consumer Scene Creation - "Louis" is not just a flagship store but a composite space that integrates exhibition, dining, and retail, creating a new consumer scene [5][9]. - The concept of "consumer scene" has been recognized in national planning documents, emphasizing the importance of modern and fashionable consumption environments to enhance urban living quality [3][4]. Group 2: Impact on Local Businesses - Following the opening of "Louis", foot traffic in the surrounding area surged, with peak visitor numbers reaching 170,000 on June 28, leading to a 20% to 30% increase in sales for nearby businesses [10][12]. - However, the initial surge in foot traffic was short-lived, with many businesses reporting a decline in customer numbers after the first week [12][13]. Group 3: Long-term Viability of Consumer Scenes - To sustain consumer interest, initiatives like the "Jing'an Shopping Tour" have been launched to connect "Louis" with surrounding commercial resources, aiming to convert transient visitors into repeat customers [13]. - Experts suggest that for "Louis" to remain relevant, it must establish emotional connections with the public beyond its luxury branding, similar to how the Eiffel Tower evolved into a beloved landmark [13][18].
场景理论与社会学研究的落地
Jing Ji Guan Cha Bao· 2025-06-30 02:58
Core Insights - The book "Cultural Power of Scenes: New Chicago School Interpretation of Urban Development" provides a comprehensive overview of scene theory, its origins, academic debates, and practical applications in urban development [1][3][4] - The authors emphasize the importance of "living resources" as a new form of production factor in the post-industrial era, highlighting how amenities and comfort items influence talent attraction and economic growth [3][6][8] Group 1: Living Resources as Production Factors - Living resources, including various amenities like quality schools, hospitals, and cultural facilities, are increasingly recognized as essential production factors that attract high-tech talent and investment [4][6] - The shift from a functionalist view of production factors to recognizing the role of living resources reflects changes in societal values and economic conditions [3][5] - The demand for experiential living resources is growing, particularly among the expanding middle-income group, which impacts urban development strategies [6][11] Group 2: Soft Infrastructure as a New Support Point - The book argues for investment in soft infrastructure, such as parks and cultural venues, as a necessary complement to traditional hard infrastructure, which has seen diminishing returns [8][9] - Soft infrastructure is essential for enhancing consumer experiences and driving economic growth, as it caters to higher-level human needs for enjoyment and satisfaction [9][10] - The increasing disposable income and changing consumer preferences highlight the need for cities to invest in soft infrastructure to remain competitive and attractive [11][12] Group 3: Avoiding the Reification of Society in Research - The book critiques the tendency in social research to treat abstract concepts like "society" as independent entities, advocating for a more grounded approach that considers the material and spatial contexts of social phenomena [12][14] - Scene theory serves as a framework to integrate material objects and environments into social analysis, emphasizing their role in shaping social interactions and experiences [15][16] - The focus on place quality through scene theory connects the improvement of life quality and social quality to the enhancement of local environments [16]