"让文化IP巧妙转化为时尚符号，既激活了城市记忆，也为时尚注入了深厚的文化底蕴。"泺口服装城总 经理刘学谦介绍，在刚结束的济南时装周上，济南"泉锦鲤"形象IP登上T台，通过叙事化、沉浸式的时 尚表达，推动文化资源向消费市场有效转化，受到了消费者的热烈追捧。 一位头戴蓝紫簪花，身着古风服饰的少女展眼舒眉，现身大明湖景区西北角……9月14日，以"夏雨 荷"文化IP为核心打造的沉浸式文创空间——雨荷馆正式亮相明湖西岸。 "雨荷馆内每一处空间都围绕雨荷的意境展开，既传递古典韵味，又展示现代审美，让每一位走进这里 的市民游客都能感受到'湖光与人文共美，传统与时代同新'的魅力。"济南泉润资产运营有限公司经营 管理部副部长牛晓霞介绍，雨荷馆进一步拓展了互动体验功能，将文化创意与清雅湖景融为一体，主打 四季济南系列与湖畔雨荷系列产品。 "很受年轻人的喜爱，让济南夜游打卡有了新地标。"牛晓霞称，雨荷馆开放首日，大明湖景区暑期客流 显著增长，单日最高客流超11万人次，远超平常日均的8万人次，带动了景区及其周边消费。 正是这次城市IP与服装周的深度融合，推动了区域消费热潮。"泺口服装城联动场内4600余家商户，推 出大规模折扣促销 ...

Core Insights - The article discusses the differences between tourist experiences and local resident experiences, emphasizing that they cannot be equated due to varying consumption patterns and price perceptions in different contexts [3][4][5]. Group 1: Tourist vs. Resident Experiences - There is a significant disparity between the consumption experiences of tourists and local residents, with tourists often facing higher prices in areas designed for visitors [4][5][6]. - Tourists may perceive certain locations as expensive due to their limited access to local pricing, which is often much lower in areas frequented by residents [4][8]. - The article highlights specific examples, such as the difference in prices for everyday items in Singapore's tourist areas versus local neighborhoods, illustrating the divide in consumption experiences [4][5][6]. Group 2: Cultural Perspectives and Adaptation - The concept of "背井离乡" (leaving one's hometown) is reinterpreted to suggest that individuals often carry their hometown biases and perspectives when experiencing new cultures, which can limit their understanding of local practices [2]. - The article points out that many Chinese immigrants in foreign countries maintain certain cultural preferences, such as housing orientation, which may not be relevant in their new environments [2][3]. - Observing local consumption patterns can lead to a better understanding of the true cost of living and consumer behavior in different regions [8][17]. Group 3: Market Dynamics and Opportunities - The article notes that in many tourist-heavy countries, there is a clear distinction between prices for residents and tourists, which can create unique market opportunities for businesses catering to different consumer segments [5][6][25]. - The competitive landscape in the food and beverage industry is evolving, with Chinese businesses increasingly entering foreign markets, leading to heightened competition and price adjustments [34][35]. - The potential for new business models, such as delivery-only kitchens, is highlighted as a growing trend in markets that have not yet fully adopted this model, presenting opportunities for innovation [37][39].

Core Insights - The article discusses the opening of "Louis", a new landmark inspired by a luxury brand, in the Nanjing West Road shopping district, and its impact on consumer behavior and local businesses [2][5][10]. Group 1: Consumer Scene Creation - "Louis" is not just a flagship store but a composite space that integrates exhibition, dining, and retail, creating a new consumer scene [5][9]. - The concept of "consumer scene" has been recognized in national planning documents, emphasizing the importance of modern and fashionable consumption environments to enhance urban living quality [3][4]. Group 2: Impact on Local Businesses - Following the opening of "Louis", foot traffic in the surrounding area surged, with peak visitor numbers reaching 170,000 on June 28, leading to a 20% to 30% increase in sales for nearby businesses [10][12]. - However, the initial surge in foot traffic was short-lived, with many businesses reporting a decline in customer numbers after the first week [12][13]. Group 3: Long-term Viability of Consumer Scenes - To sustain consumer interest, initiatives like the "Jing'an Shopping Tour" have been launched to connect "Louis" with surrounding commercial resources, aiming to convert transient visitors into repeat customers [13]. - Experts suggest that for "Louis" to remain relevant, it must establish emotional connections with the public beyond its luxury branding, similar to how the Eiffel Tower evolved into a beloved landmark [13][18].

Summary of Conference Call Records Industry Overview - The records focus on the **Chinese service consumption industry**, highlighting its potential and current challenges. The annual service consumption gap is estimated to be between **2 to 3 trillion yuan** due to factors such as increased working hours and insufficient consumption scenarios, rather than solely income decline [1][2]. Key Points and Arguments 1. **Impact of Working Hours on Consumption** - Chinese residents' average daily consumption time has decreased from **80 minutes in 2018 to 40 minutes** currently, contrasting with countries like Japan and South Korea [1][4]. - Increased working hours in manufacturing and productive services have led to a mismatch between wages and available consumption time, suppressing overall consumption [1][4]. 2. **Holiday and Vacation Dynamics** - China has a total of **18 days** of holidays per year, significantly lower than Japan and South Korea, which have around **30 days** of annual leave [5]. - The reluctance of Chinese employees to take vacations further limits their leisure and holiday spending, negatively impacting the economy [5]. 3. **Future Consumer Behavior Changes** - From **2025 to 2026**, changes such as pilot programs for flexible holidays and the entry of the **post-2000 generation** into the workforce are expected to improve consumer behavior and alleviate internal competition [6]. - The adjustment of employment from manufacturing to service sectors is anticipated to meet labor demands in areas like culture, sports, entertainment, education, and healthcare, which are experiencing high wage growth [7]. 4. **Long-term Trends in Service Consumption** - There is a macro trend indicating a shift in consumer preference from goods to services, particularly as urbanization approaches **70%** [8]. - The primary service consumption demographic will be individuals aged **30-44 and over 55**, with a projected increase in service consumption despite an overall population decline [8]. 5. **Investment Landscape in Service Industry** - There is a significant investment gap in the life service industry, estimated at around **1 trillion yuan** in GDP proportion [9]. - Policy optimizations in **2025** are expected to boost service industry investments, with fixed asset investment in the accommodation sector projected to grow by **20%** [9][10]. 6. **Supply and Demand Dynamics** - The current supply of life services is insufficient compared to demand, indicating that increasing supply can lead to profitability [11][12]. - The government is focusing on service-related infrastructure investments to enhance consumer experiences and overall satisfaction [13]. 7. **Challenges in Cultural and Sports Industries** - The cultural industry faces a **95% reduction** in weekly film releases due to the pandemic, leading to a supply shortage that dampens consumer interest [17]. - The sports sector is also underdeveloped, with only **3 square meters** of sports venue space per person in China compared to **20 square meters** in Japan, indicating a need for increased facilities [16]. 8. **Importance of Service Industry Investment** - Increasing service industry supply can address current deficiencies and unlock potential consumer demand, contributing to both short-term recovery and long-term benefits [18]. - Social factors, alongside income, are crucial in influencing consumption patterns, suggesting that future consumption may outperform income recovery [18]. Additional Important Insights - The records emphasize the need for structural adjustments in employment to alleviate internal competition and meet the growing demand in the service sector [7]. - The shift in investment focus towards service industries is a significant policy direction, aiming to enhance overall economic performance and consumer satisfaction [10]. - The potential for service scene adaptations for the aging population is highlighted, indicating a growing market for age-friendly services and infrastructure [15].

Investment Rating - The report maintains an "Outperform" rating for the food and beverage sector [5][4]. Core Views - The report highlights that the demand for high-end liquor continues to face pressure during the off-season, while beer and beverages are entering a demand peak [11][1]. - The liquor index has decreased by 0.9%, indicating ongoing short-term fundamental pressures [13]. - The report suggests three investment themes in the liquor sector: 1) Leading companies with proven risk resilience such as Kweichow Moutai, Shanxi Fenjiu, and Wuliangye; 2) Companies like Luzhou Laojiao that are showing positive feedback from digital initiatives and are undervalued; 3) Brands like Jinsiyuan and Yingjia Gongjiu that still have market share growth potential [12][13]. Summary by Sections 1. Liquor - The report notes that high-end liquor prices have slightly declined, with Kweichow Moutai's stock buyback and international product launches indicating a strategic shift [2][11]. - Luzhou Laojiao plans to focus on expanding its market presence and enhancing brand image [2][11]. - The report emphasizes the importance of consumer engagement and market health for liquor companies moving forward [12]. 2. Consumer Goods - The beer industry is expected to enter a peak sales phase, with potential for good performance due to low comparative bases from the previous year [14]. - The snack food sector is experiencing a trend of differentiation, with leading companies driving efficiency across the supply chain [15]. - The report recommends focusing on companies with new product launches and channel breakthroughs, such as Wei Long and Yihai International [15]. 3. Key Company Earnings Forecasts - Kweichow Moutai is projected to have an EPS of 75.28 in 2025, with a PE ratio of 20.0 [4]. - Wuliangye is expected to have an EPS of 8.44 in 2025, with a PE ratio of 14.8 [4]. - Luzhou Laojiao's forecasted EPS is 9.64 for 2025, with a PE ratio of 12.1 [4]. 4. Market Trends - The food and beverage sector saw a decline of 0.65% this week, underperforming the Shanghai Composite Index by 1.78 percentage points [20]. - The report indicates that the beverage sector is entering a peak season, with expectations for continued growth in segments like sugar-free tea and energy drinks [19].

Group 1 - The core competition among major players like JD, Meituan, and Taobao is centered around capturing consumer attention within a 30-minute radius, focusing on instant retail [1][3] - Instant retail is evolving into a lifestyle trend, emphasizing the importance of "consumption scenarios" for food brands to address [2][4] - The demand for local supply and high delivery efficiency is growing, with instant retail expanding to all categories, enhancing consumer convenience [4][28] Group 2 - Instant retail alters consumer demand triggers from traditional bulk purchasing to scenario-based consumption, driven by immediate needs [7][28] - Food brands must innovate products and build trust around specific consumption scenarios to remain competitive [7][28] - The 2025 Foodaily report identifies key consumption scenarios across various dimensions, highlighting opportunities for brand growth [9][28] Group 3 - Case studies illustrate how brands like Kikkoman, Itoen, and Doritos are leveraging specific consumption scenarios to drive growth [11][28] - Kikkoman's microwave seasoning products cater to busy consumers seeking efficiency without sacrificing quality [12][14] - Itoen's barley tea targets health-conscious consumers across all age groups, expanding its market presence through diverse packaging [18][20] - Doritos addresses the gaming community's need for quiet snacking options, showcasing the importance of user experience in consumption scenarios [22][26]