消费场景
Search documents
元旦武汉消费额和消费人次“双增长”
Chang Jiang Ri Bao· 2026-01-03 01:02
2026年武汉消费迎来"开门红"!武汉市商务局发布银联大数据显示,元旦假期首日,武 汉线下实体店消费金额达40.92亿元,同比增长19.14%;消费笔数704.82万笔,同比增长 21.46%;消费人次634.93万,同比增长21.17%。 元旦假期,武汉各大商圈新年热闹劲儿十足。武商MALL的LV门店前,不少市民选购 礼物送给自己和家人,等候的人群排起长队。武商梦时代的跨年夜余温未散,IP玩偶和机器 人舞者同台跳舞,国潮赛博电音、湖北大鼓轮番登场,"黄金发财树"打卡点前的队伍排了几 十米。楚河汉街的"马上发财"主题街区里,屈原广场的巨型财神装置成了年轻人的最爱,大 家举着"新年暴富"手牌合影,大学生小李笑着说:"既喜庆又有仪式感,希望新的一年能一 切如愿。"走进武汉江宸天街,500平方米的千灯矩阵亮眼,8米高的巨型装置前围满了拍照 的人,24个特色摊位组成的国际庙会里,蚵煎仔、咖啡豆的香气混着东南亚小吃的味道,引 得人直咽口水。"跟着人群一起倒数的时候,感觉所有的疲惫都消散了。"带着家人来跨年的 市民王女士举着手机记录,镜头里全是璀璨灯火和笑脸。 据了解,武汉跨年国际消费季将持续至2026年2月,涵盖购物、 ...
三部门:更大力度提振消费
财联社· 2025-12-14 08:15
Core Viewpoint - The article emphasizes the need for enhanced collaboration between commerce and finance sectors to stimulate and expand consumer spending through a series of targeted policy measures [1][2]. Group 1: Strengthening Collaboration - Local commerce departments and financial management authorities are encouraged to improve communication and establish a coordinated working mechanism to address challenges in implementing financial support for consumption [2][3]. - Financial institutions are urged to align their resources and services with existing policies to actively support consumer spending initiatives [3]. Group 2: Financial Support for Key Consumption Areas - The focus is on upgrading product consumption by enhancing financial services for durable goods and digital products, including installment payments and credit card services [4][5]. - There is a push to expand service consumption by innovating financial products tailored to sectors like hospitality, entertainment, and education, thereby increasing financial accessibility [5][6]. - New consumption models are to be fostered, including green and digital consumption, with financial institutions encouraged to collaborate with e-commerce platforms [6][7]. Group 3: Promoting Consumption Assistance - Initiatives to boost rural consumption and support local agricultural products are highlighted, with financial services tailored to rural logistics and distribution needs [6][8]. - Financial institutions are encouraged to participate in local consumption promotion activities, offering tailored financial products and services to enhance consumer engagement [7][8]. Group 4: Information Sharing and Promotion - The establishment of a project list for key consumption areas is recommended to facilitate information sharing between local commerce departments and financial institutions [7][8]. - There is a call for effective promotion of existing financial support policies to ensure that businesses and consumers can fully utilize available benefits [8].
超大规模市场!解锁“十五五”消费增长新引擎
Yang Shi Xin Wen· 2025-12-03 00:31
最近,大家注意到,相关部门和一些地方又相继出台了一系列提振消费的新政策,来激发新活力。消费 是中国经济增长的重要引擎,特别是在外部环境不确定性增加的背景下,扩大内需、增强消费对经济的 拉动作用至关重要。"十五五"规划建议中,大力提振消费也被置于更加突出的位置,并提出一系列重大 部署。那么,我国的消费市场有怎样的优势和潜力?怎么能更好地发挥消费引擎的作用呢? 今年大热的AI玩具你玩儿过吗?融合了最新的大语言模型技术,这些玩具可以实现高度拟人化交互体 验。通俗地说,就是它可以更好地与你互动。这些玩具可不仅仅是给小朋友玩儿的,像是AI下棋机器 人(16.970, -0.33, -1.91%)、AI陪伴机器人、AI宠物等也备受成年人欢迎。京东数据显示,2025年上半 年,AI玩具销量同比增长超200%,迅速成为消费市场的"新宠"。 技术变革激发新型消费,正成为新的经济增长点。今年,很多人可能都听说过"外骨骼机器人",泰山就 是首批"吃螃蟹"的景区。穿上它,登山时你就仿佛有了一个隐形助力,可以节省30%至50%的体力,而 且这个机器人还可以实时监测你的身体状况,为你进行景点讲解等等。一经推出,"外骨骼机器人"就大 受游 ...
焦点访谈丨超大规模市场!解锁“十五五”消费增长新引擎
Yang Shi Xin Wen Ke Hu Duan· 2025-12-02 23:56
0:00 最近,大家注意到,相关部门和一些地方又相继出台了一系列提振消费的新政策,来激发新活力。消费是中国经济增长的重要引擎,特别是在外部环境不确 定性增加的背景下,扩大内需、增强消费对经济的拉动作用至关重要。"十五五"规划建议中,大力提振消费也被置于更加突出的位置,并提出一系列重大部 署。那么,我国的消费市场有怎样的优势和潜力?怎么能更好地发挥消费引擎的作用呢? 今年大热的AI玩具你玩儿过吗?融合了最新的大语言模型技术,这些玩具可以实现高度拟人化交互体验。通俗地说,就是它可以更好地与你互动。这些玩 具可不仅仅是给小朋友玩儿的,像是AI下棋机器人、AI陪伴机器人、AI宠物等也备受成年人欢迎。京东数据显示,2025年上半年,AI玩具销量同比增长超 200%,迅速成为消费市场的"新宠"。 国务院发展研究中心市场经济研究所研究员 王微:超大规模的市场不仅仅是规模大,它的结构更加重要,它所带来的成本优势、创新优势也是不可忽略 的。比如近些年来很多先进的科学技术在中国能够迅速打开市场,正是因为跟我们巨大规模的市场相结合,跟很多不同的消费场景结合,能够让很多先进的 科学技术率先落地,然后进行更多频次的技术迭代,最终能够走 ...
焦点访谈 | 如何更好发挥超大规模市场优势?权威解读
Yang Shi Wang· 2025-12-02 13:14
科技创新催生出的新产品、创造出的新场景等,给消费市场打开了一片新的蓝海。促消费,我们国家有一个很明显的优势,就是超大规模的市场优势。比 如,在我国,陪伴机器人的潜在市场需求就有近万亿。 央视网消息(焦点访谈):最近,大家注意到,相关部门和一些地方又相继出台了一系列提振消费的新政策,来激发新活力。消费是中国经济增长的重要引 擎,特别是在外部环境不确定性增加的背景下,扩大内需、增强消费对经济的拉动作用至关重要。"十五五"规划建议中,大力提振消费也被置于更加突出的 位置,并提出一系列重大部署。那么,我国的消费市场有怎样的优势和潜力?怎么能更好地发挥消费引擎的作用呢? 今年大热的AI玩具你玩儿过吗?融合了最新的大语言模型技术,这些玩具可以实现高度拟人化交互体验。通俗地说,就是它可以更好地与你互动。这些玩 具可不仅仅是给小朋友玩儿的,像是AI下棋机器人、AI陪伴机器人、AI宠物等也备受成年人欢迎。京东数据显示,2025年上半年,AI玩具销量同比增长超 200%,迅速成为消费市场的"新宠"。 我国有14亿多人口,已连续十余年稳居全球第二大商品消费市场和最大网络零售市场。2024年,社会消费品零售总额超过48万亿元,汽车、 ...
食品饮料行业跟踪报告:白酒双节动销符合预期,关注三季报业绩
Shanghai Aijian Securities· 2025-10-13 08:58
Investment Rating - The report rates the food and beverage industry as "stronger than the market" [1][4] Core Insights - The industry is currently in an adjustment phase, with signs of bottoming out becoming clearer. The performance of leading liquor companies is better than the overall industry, indicating resilience [4] - The report highlights a structural differentiation in the liquor market, with high-end liquor prices under pressure except for Moutai, while the 100-300 RMB price segment performs well [2][4] - The tea beverage sector is expanding, with Mixue Group acquiring a controlling stake in Fulu Family to enter the fresh beer market, indicating a strategic diversification [3][4] - Anjoy Foods is investing in the baking sector, transitioning from a frozen food manufacturer to a comprehensive food platform, which aligns with market growth trends in the baking industry [3][4] Summary by Sections Liquor Market - The double festival sales for liquor showed a year-on-year decline of 20%-30%, aligning with expectations. High-end liquor, excluding Moutai, generally saw price declines, while the 100-300 RMB segment performed well [2][3] - The report notes that traditional liquor consumption provinces like Henan and Shandong showed a decline of 15%-20%, which is better than the national average [3] - The report emphasizes that the market share is increasingly concentrating on leading brands, with Moutai and Wuliangye showing stable performance despite pricing pressures [3][4] Tea Beverage Sector - Mixue Group's acquisition of Fulu Family for 297 million RMB marks its entry into the fresh beer market, enhancing its product portfolio and operational efficiency [3][4] Frozen Food Sector - Anjoy Foods is reallocating 361 million RMB for a new baking project, indicating a strategic shift towards a more diversified food platform. The new project is expected to generate annual revenue of 613 million RMB [3][4]
济南:城市IP解锁多元消费场景
Sou Hu Cai Jing· 2025-09-18 02:55
Core Insights - The "Yuhua Pavilion," an immersive cultural and creative space centered around the "Yuhua" IP, officially opened on September 14 at Daming Lake, enhancing the cultural experience for visitors [2][3] - The pavilion aims to blend classical charm with modern aesthetics, promoting seasonal and lakeside product series, and has become a new landmark for night tourism in Jinan [3] - The opening day saw a significant increase in visitor numbers, with over 110,000 guests, surpassing the usual daily average of 80,000, which boosted local consumption [3] Industry Trends - The integration of urban IP with fashion events, such as the recent Jinan Fashion Week, has stimulated regional consumer enthusiasm, with sales in the fashion sector increasing by 39% to 83% [4] - The "泉在济南" IP combines local spring culture with the fashion industry, playing a crucial role in the development of Jinan's fashion sector [4] - The 1922 eSports New Media Industrial Park has become a popular urban IP, hosting numerous events that attracted over 27,000 participants and generated significant online exposure [5] Economic Impact - The eSports events held at the 1922 park have not only drawn large crowds but also generated substantial revenue, with ticket sales exceeding 2 million yuan and overall consumption around 35 million yuan [5] - The park has hosted nearly 20 official eSports events and over 70 cultural activities, indicating a thriving cultural and entertainment scene in Jinan [5] - Jinan's strategy of creating diverse urban IPs is aimed at fostering a new consumption landscape that integrates culture, services, and consumer experiences [5]
旅游中的一些消费感悟
Hu Xiu· 2025-08-11 14:38
Core Insights - The article discusses the differences between tourist experiences and local resident experiences, emphasizing that they cannot be equated due to varying consumption patterns and price perceptions in different contexts [3][4][5]. Group 1: Tourist vs. Resident Experiences - There is a significant disparity between the consumption experiences of tourists and local residents, with tourists often facing higher prices in areas designed for visitors [4][5][6]. - Tourists may perceive certain locations as expensive due to their limited access to local pricing, which is often much lower in areas frequented by residents [4][8]. - The article highlights specific examples, such as the difference in prices for everyday items in Singapore's tourist areas versus local neighborhoods, illustrating the divide in consumption experiences [4][5][6]. Group 2: Cultural Perspectives and Adaptation - The concept of "背井离乡" (leaving one's hometown) is reinterpreted to suggest that individuals often carry their hometown biases and perspectives when experiencing new cultures, which can limit their understanding of local practices [2]. - The article points out that many Chinese immigrants in foreign countries maintain certain cultural preferences, such as housing orientation, which may not be relevant in their new environments [2][3]. - Observing local consumption patterns can lead to a better understanding of the true cost of living and consumer behavior in different regions [8][17]. Group 3: Market Dynamics and Opportunities - The article notes that in many tourist-heavy countries, there is a clear distinction between prices for residents and tourists, which can create unique market opportunities for businesses catering to different consumer segments [5][6][25]. - The competitive landscape in the food and beverage industry is evolving, with Chinese businesses increasingly entering foreign markets, leading to heightened competition and price adjustments [34][35]. - The potential for new business models, such as delivery-only kitchens, is highlighted as a growing trend in markets that have not yet fully adopted this model, presenting opportunities for innovation [37][39].
“路易号”亮相两周以后:与普通人建立情感共鸣,才可持续
Xin Lang Cai Jing· 2025-07-11 07:40
Core Insights - The article discusses the opening of "Louis", a new landmark inspired by a luxury brand, in the Nanjing West Road shopping district, and its impact on consumer behavior and local businesses [2][5][10]. Group 1: Consumer Scene Creation - "Louis" is not just a flagship store but a composite space that integrates exhibition, dining, and retail, creating a new consumer scene [5][9]. - The concept of "consumer scene" has been recognized in national planning documents, emphasizing the importance of modern and fashionable consumption environments to enhance urban living quality [3][4]. Group 2: Impact on Local Businesses - Following the opening of "Louis", foot traffic in the surrounding area surged, with peak visitor numbers reaching 170,000 on June 28, leading to a 20% to 30% increase in sales for nearby businesses [10][12]. - However, the initial surge in foot traffic was short-lived, with many businesses reporting a decline in customer numbers after the first week [12][13]. Group 3: Long-term Viability of Consumer Scenes - To sustain consumer interest, initiatives like the "Jing'an Shopping Tour" have been launched to connect "Louis" with surrounding commercial resources, aiming to convert transient visitors into repeat customers [13]. - Experts suggest that for "Louis" to remain relevant, it must establish emotional connections with the public beyond its luxury branding, similar to how the Eiffel Tower evolved into a beloved landmark [13][18].
消费困局的“盲点”?
2025-06-26 15:51
Summary of Conference Call Records Industry Overview - The records focus on the **Chinese service consumption industry**, highlighting its potential and current challenges. The annual service consumption gap is estimated to be between **2 to 3 trillion yuan** due to factors such as increased working hours and insufficient consumption scenarios, rather than solely income decline [1][2]. Key Points and Arguments 1. **Impact of Working Hours on Consumption** - Chinese residents' average daily consumption time has decreased from **80 minutes in 2018 to 40 minutes** currently, contrasting with countries like Japan and South Korea [1][4]. - Increased working hours in manufacturing and productive services have led to a mismatch between wages and available consumption time, suppressing overall consumption [1][4]. 2. **Holiday and Vacation Dynamics** - China has a total of **18 days** of holidays per year, significantly lower than Japan and South Korea, which have around **30 days** of annual leave [5]. - The reluctance of Chinese employees to take vacations further limits their leisure and holiday spending, negatively impacting the economy [5]. 3. **Future Consumer Behavior Changes** - From **2025 to 2026**, changes such as pilot programs for flexible holidays and the entry of the **post-2000 generation** into the workforce are expected to improve consumer behavior and alleviate internal competition [6]. - The adjustment of employment from manufacturing to service sectors is anticipated to meet labor demands in areas like culture, sports, entertainment, education, and healthcare, which are experiencing high wage growth [7]. 4. **Long-term Trends in Service Consumption** - There is a macro trend indicating a shift in consumer preference from goods to services, particularly as urbanization approaches **70%** [8]. - The primary service consumption demographic will be individuals aged **30-44 and over 55**, with a projected increase in service consumption despite an overall population decline [8]. 5. **Investment Landscape in Service Industry** - There is a significant investment gap in the life service industry, estimated at around **1 trillion yuan** in GDP proportion [9]. - Policy optimizations in **2025** are expected to boost service industry investments, with fixed asset investment in the accommodation sector projected to grow by **20%** [9][10]. 6. **Supply and Demand Dynamics** - The current supply of life services is insufficient compared to demand, indicating that increasing supply can lead to profitability [11][12]. - The government is focusing on service-related infrastructure investments to enhance consumer experiences and overall satisfaction [13]. 7. **Challenges in Cultural and Sports Industries** - The cultural industry faces a **95% reduction** in weekly film releases due to the pandemic, leading to a supply shortage that dampens consumer interest [17]. - The sports sector is also underdeveloped, with only **3 square meters** of sports venue space per person in China compared to **20 square meters** in Japan, indicating a need for increased facilities [16]. 8. **Importance of Service Industry Investment** - Increasing service industry supply can address current deficiencies and unlock potential consumer demand, contributing to both short-term recovery and long-term benefits [18]. - Social factors, alongside income, are crucial in influencing consumption patterns, suggesting that future consumption may outperform income recovery [18]. Additional Important Insights - The records emphasize the need for structural adjustments in employment to alleviate internal competition and meet the growing demand in the service sector [7]. - The shift in investment focus towards service industries is a significant policy direction, aiming to enhance overall economic performance and consumer satisfaction [10]. - The potential for service scene adaptations for the aging population is highlighted, indicating a growing market for age-friendly services and infrastructure [15].