很多人没有想到，国庆中秋"双节"小长假期间，泸州一跃成为"黑马"。 根据飞猪发布的《2025国庆中秋假期出游快报》，多座城市旅游订单量出现暴涨，泸州正是其中的"佼佼者"——同比去年大增45%。 另一组数据也揭示了泸州消费的涨势：10月1日至8日，泸州各大商圈总人流量935万人次，带动消费6.49亿元，同比增长37.6%。 "带飞"泸州的是多场文体盛事： 10月3日，泸州本土人气乐队"三套车"主题音乐会，吸引人流超5.2万人次，带动周边餐饮、文创等消费1500余万元； 10月5日至7日，泸州酒要会·银河左岸音乐节，连开三天，15万年轻乐迷参与其中，市外观众占比超88%、省外观众占比超50%； 10月8日，"川超"比赛，泸州队主场赛事，1.4万球迷同台观赛，共享足球的"速度与激情"。 爆点连连，人潮涌动，年轻人跨越山海奔赴这座酒香四溢的城市。 图片来源：泸州酒要会·银河左岸音乐节主办方提供 在此之前，泸州城以酒兴，酒以城名，为外界熟知的标签是"酒城"。近年来，白酒产业深度调整，泸州抢先一步突围，从音乐节到体育赛事，文旅商深度融 合，锻造城市品牌的新鲜内核。 文旅商深度融合 转型路上"不鸣则已一鸣惊人" 今年3月， ...

Group 1 - Luzhou City collaborates with Changzhou Xingye Tourism Development Co., Ltd. to host the "Luzhou Wine Festival · Galaxy Left Bank Music Festival" at Luzhou Lantian Airport during the National Day holiday, aiming to promote the deep integration of culture, tourism, and commerce [1] - The 184-item opportunity list for major consumption landmarks and characteristic street projects in Luzhou has a total investment of 67.8 billion, covering all 7 districts and counties, and aims to upgrade night economy and develop various new consumption scenarios [2][3] - Luzhou plans to achieve a total tourism expenditure exceeding 100 billion by 2027, with policies including a maximum single reward of 5 million for large commercial performances [2] Group 2 - By 2027, Luzhou aims to continuously expand total consumption, improve consumption quality, optimize consumption structure, and enhance the consumption environment, targeting a retail sales total of over 200 billion [3] - The new container street district in Luzhou utilizes urban space to create diverse consumption scenarios, combining daytime commerce with nighttime entertainment, thus attracting different consumer demographics [5] - Luzhou is leveraging its unique white liquor culture to establish itself as a global cultural tourism destination, with plans for the Langjiu Longma Winery to open by the end of next year, enhancing the local tourism landscape [5][6]

Core Viewpoint - Luzhou City has introduced 19 incentive policies to promote the deep integration of culture, tourism, and commerce, aiming to build a high-quality regional consumption center city with a maximum incentive fund of 5 million yuan [1][4]. Group 1: Incentive Policies - The policies focus on five main areas: attracting people, building brands, optimizing supply, nurturing scenarios, and enhancing traffic [1]. - Incentives include up to 3 million yuan for hosting large commercial performances and up to 5 million yuan for introducing high-end hotel brands [3]. - The government aims to stimulate market innovation and consumer engagement while improving supply-demand fluidity [1][3]. Group 2: Consumption Scenarios - Luzhou plans to support the cultivation of 15 to 20 new consumption scenarios annually, such as "Slow Travel Luzhou" and "Night Bites Luzhou," with each receiving 200,000 yuan in incentives [3]. - The city will also promote tourism routes focusing on classic liquor, red culture, and traditional culture [3]. Group 3: Future Goals - By 2027, Luzhou aims to expand total consumption, enhance consumption quality, optimize consumption structure, and improve the consumption environment, targeting a total tourism expenditure exceeding 100 billion yuan and retail sales of social consumer goods surpassing 200 billion yuan [4].

Group 1 - The core viewpoint of the article is that Luzhou City in Sichuan Province has introduced 19 incentive policies to promote the high-quality development of a regional consumption center city through deep integration of culture, tourism, and commerce [1][2] - The policies focus on five main areas: attracting people, building brands, optimizing supply, nurturing scenarios, and enhancing traffic [1] - The government aims to stimulate market innovation, encourage consumer participation, and improve supply-demand fluidity in response to current challenges in the local economy [1] Group 2 - In terms of attracting people, Luzhou supports large-scale commercial performances and events, offering up to 3 million yuan in incentives for hosting such activities [1] - For brand building, the city encourages the strengthening of consumption brands in accommodation, dining, medical beauty, and tourism, with incentives of up to 5 million yuan for introducing high-end hotel brands [1][2] - Luzhou plans to cultivate 15 to 20 new consumption scenarios annually, providing 200,000 yuan in incentives for each, and aims to develop tourism routes centered around local specialties and cultural heritage [2] Group 3 - The city has set ambitious targets for 2027, including a total tourism expenditure exceeding 100 billion yuan and a retail sales total of social consumer goods surpassing 200 billion yuan [2]

Core Viewpoint - Luzhou is leveraging its cultural and tourism resources to build a regional consumption center, integrating culture, tourism, and commerce to enhance consumer experiences and drive economic growth [1][2][5]. Group 1: Regional Consumption Center Development - The construction of a regional consumption center is a strategic response to urbanization and aims to enhance economic functions beyond mere shopping [2][13]. - Luzhou has been designated as a sub-center of the Sichuan provincial economy, with plans to develop its unique cultural and tourism resources to create a consumption center with regional influence [2][13]. - The city aims to deepen the integration of culture, tourism, and commerce as a key strategy for building the regional consumption center [2][5]. Group 2: Scene Theory and Consumer Experience - The concept of "scene" is central to modern consumption, shifting from mere functionality to experiential value, emphasizing the importance of cultural and emotional engagement [7][12]. - Luzhou is focusing on creating immersive experiences that reflect its rich cultural heritage, including red culture, Yangtze River culture, and liquor culture [8][12]. - The city plans to develop six new consumption scenes to cater to diverse consumer interests, enhancing the overall experience for visitors [12]. Group 3: Investment and Economic Goals - Luzhou's recent conference announced 184 projects with a total investment of 67.8 billion yuan, aimed at attracting various stakeholders to participate in the construction of the consumption center [7][15]. - The city has set ambitious targets for 2027, including a tourism expenditure exceeding 100 billion yuan and a retail sales total surpassing 200 billion yuan [15]. - Luzhou's consumer market showed strong growth in the first quarter, with urban residents' per capita consumption expenditure reaching 8,500 yuan, ranking second in the province [14]. Group 4: Cultural and Tourism Integration - The establishment of the China Baijiu Museum is a significant step in integrating cultural tourism, designed to be a living part of the city rather than just a storage space for artifacts [11][12]. - Luzhou is creating a comprehensive cultural tourism experience that includes various districts and thematic areas, enhancing its appeal as a tourist destination [11][12]. - The city is positioned as a "super node" for attracting people, logistics, and capital flows, enhancing its overall urban capabilities [13].

Core Insights - The Shanghai Lego Resort's themed commercial street has officially opened in Jinshan District, Shanghai, enhancing the upcoming Asia's largest Lego park and driving the cultural tourism industry's upgrade in the region [1][3] Group 1: Project Overview - The themed commercial street project covers an area of approximately 80,000 square meters with a total construction area of 250,000 square meters, including hotels, commercial areas, and a two-level underground parking lot [3] - The project faced significant challenges since its commencement in August 2023, including extreme weather conditions and a tight construction schedule [3] Group 2: Construction Achievements - The project team adopted a proactive approach, working around the clock with nearly 1,600 builders and about 1,000 pieces of machinery to ensure timely and high-quality delivery [3] - The construction process was meticulously planned, with timelines down to the hour, showcasing the team's commitment to overcoming obstacles [3] Group 3: Economic Impact - The 'Aegean Sea·Colorful Street' commercial area is designed as a composite consumption space integrating boutique hotels, shopping centers, and themed streets, enhancing the visitor experience [5] - This commercial street is strategically located next to the main entrance of the Lego park, expected to facilitate daily visitor traffic and consumption, thereby promoting industrial upgrades and urban renewal in the surrounding areas [5]