Core Viewpoint - Ford has successfully integrated its sales and service operations in China within two months, allowing consumers to access the full range of Ford vehicles under one unified brand [1][2]. Group 1: Company Strategy - The establishment of Ford Automotive Sales Service Co., Ltd. aims to enhance operational efficiency by integrating network channels, marketing, sales management, and after-sales service for all passenger cars, pickups, and imported vehicles in the Chinese market [2][3]. - The transformation is driven by a sense of urgency, as Ford's CEO Jim Farley expressed concerns about the rapid development of the electric vehicle industry in China, emphasizing the need for Ford to adapt or risk its future [2]. Group 2: Product Launch and Marketing - At the Guangzhou Auto Show, Ford unveiled its new global brand proposition "Ready Set Ford" along with two strategic models: the all-terrain camping SUV Ford Intelligent Mustang and the dynamic sedan New Mondeo, with the Intelligent Mustang priced between 229,800 to 282,800 yuan [2]. - Since the company's establishment, five new vehicles have been launched, including special editions and new models, indicating a proactive approach to product introduction [5]. Group 3: Customer Experience and Brand Identity - The company aims to create an exceptional customer experience through channel integration and a focus on after-sales service, while also promoting a brand identity that resonates with Ford owners [4][5]. - The new slogan "放天性，去野行" (Let Nature Go, Go Wild) reflects Ford's commitment to aligning its brand image with consumer expectations in China [5]. Group 4: Market Positioning and Differentiation - Ford emphasizes its core strengths in performance, safety, and off-road capabilities, aiming to differentiate itself in a competitive market by focusing on quality rather than engaging in price wars [8][9]. - The company is committed to maintaining high standards in vehicle performance while integrating localized features tailored to Chinese consumers' needs [9][11].

Core Insights - Ford's transformation in the Chinese market has been rapid, completing its integration of sales and service operations within two months [1][2] - The establishment of Ford's new sales service company aims to unify brand image and product offerings for consumers in China [2][5] Group 1: Company Strategy - The new Ford sales service company will integrate network channels, marketing, sales management, and after-sales service to enhance operational efficiency [2][3] - The driving force behind this transformation is a deep sense of crisis, as expressed by Ford's CEO, Jim Farley, regarding the rapid development of the electric vehicle industry in China [2][4] - The company has launched a new global brand proposition, "Ready Set Ford," alongside two strategic models, including the all-terrain camping SUV Ford Zhiqu Liemar [2][4] Group 2: Product Development - Ford aims to create a seamless customer experience through channel integration and focuses on delivering high-quality products tailored to specific consumer needs [4][7] - The company has already introduced five new vehicles since September, including special editions and new models, with plans for more products by 2026 [5][6] - Ford emphasizes its core strengths in performance and safety while integrating localized features to meet the demands of Chinese consumers [8][9] Group 3: Market Positioning - Ford's strategy is not to engage in price wars but to maintain brand integrity by focusing on product quality and performance [7][9] - The company aims to differentiate itself by offering unique features and experiences that resonate with consumers, rather than competing solely on price [7][8] - Ford's commitment to off-road capabilities and outdoor driving experiences is a key aspect of its brand identity, ensuring that it meets both urban and adventurous consumer needs [9]