用普通鸡蛋冒充"富硒鸡蛋"，以"1元购10枚富硒鸡蛋"为噱头，吸引中老年消费者在直播间购 买……近来，一种"线下引流+私域直播"模式，成为一些不法商家"围猎"中老年群体的新手段。为了诱 使中老年消费者购买高价食品或保健品，这些商家虚假、夸大宣传，声称其能治疗疾病，还通过"免费 体验—制造焦虑—虚假宣传—高价销售"形成违法链条。招数五花八门，本质上是利用中老年人对健康 的焦虑，以及信息辨识能力较弱等特点进行针对性欺诈，侵害了中老年消费者权益，扰乱了市场秩序。 对此，市场监管部门已及时公布典型案例，从严整治"坑老"骗局。接下来，应加大联合执法力度，创新 监管方式，提高中老年人自我保护意识，推动药品、保健品市场正本清源。(本文来源：经济日报 作 者：时 锋) ...

Group 1 - The aging population in China is accelerating, leading to increased societal focus on protecting the consumption rights of the elderly [1] - New types of scams targeting the elderly through private domain live streaming have emerged, exploiting their relatively weak discernment abilities [1] - The National Market Supervision Administration and the China Consumers Association have issued risk warnings regarding the consumption of drugs and health products by the elderly in private domain live streaming [1] Group 2 - Scammers lure elderly individuals through offline activities such as "free egg giveaways" and "community health consultations," leading them to join WeChat groups where they are exposed to misleading live streaming content [1] - The private domain live streaming environment is characterized by emotional marketing tactics, making it difficult for victims to seek redress due to the ephemeral nature of the content [1] - Regulatory authorities are urged to enhance oversight of private domain live streaming, innovate regulatory methods, and hold platforms accountable for retaining complete records of live content and transactions [2] Group 3 - Community organizations are encouraged to conduct regular and targeted anti-fraud campaigns for the elderly, revealing the latest scams and enhancing their ability to discern information [3] - Collaboration with relevant institutions to provide authoritative health knowledge lectures is essential to combat pseudoscience and health scams [3] - The most fundamental defense against such scams comes from familial support, emphasizing the importance of communication and sharing scientific health knowledge within families [3]