坑老骗局之所以屡屡得逞，首先在于骗子精准击中了老年群体的软肋。 阻断骗局传播链条，平台必须建立严格的内容审核机制，对涉及医疗、保健等内容实行资质备案制度， 将"包治百病""抗癌防癌"等行骗话术纳入黑名单，畅通投诉举报渠道，对违规账号及时封禁清退。监管 部门则需加大执法力度，开展专项整治行动，严厉打击虚假宣传、违法推销等行为，不仅要处罚涉事商 家，更要追责失职平台，形成"不敢骗、不能骗"的震慑效应。 正视"老有所学"需求，还需有效填补当前的"供给真空"。社区可联合高校、社会组织等专业力量，设计 开发受欢迎、能解渴的课程，将老年人从骗局中拉回。同时，建立规范标准与市场引导，推动老年教育 机构规范发展，鼓励市场提供优质适老产品。 帮助老年人不被披着"关怀"外衣的各种"银发陷阱"一坑再坑，子女的共情与引导也不可或缺。子女要设 身处地、将心比心，理解老年人对健康的渴望和对陪伴的需求，不能动辄给父母贴上"固执""糊涂"的标 签。应当主动帮他们打破信息茧房：比如主动分享权威健康科普内容，带他们参与正规体检和养生讲 座；教他们使用搜索工具核实信息，识别"包治百病""祖传秘方"等虚假宣传关键词；设置合理的消费规 则……这种日常 ...

Core Viewpoint - The article highlights the emergence of fraudulent practices targeting elderly consumers through deceptive marketing strategies, particularly in the sale of health products and supplements [1] Group 1: Fraudulent Practices - Some unscrupulous merchants are using a "offline lead + private domain live streaming" model to lure elderly consumers into purchasing overpriced products by falsely advertising ordinary eggs as "selenium-rich eggs" [1] - These merchants employ tactics such as "free trials - creating anxiety - false advertising - high-priced sales" to form an illegal chain that exploits the health anxieties and lower information discernment of elderly individuals [1] Group 2: Regulatory Response - Market regulatory authorities have begun to publish typical cases and are intensifying efforts to crack down on scams targeting the elderly [1] - There is a call for increased joint law enforcement, innovative regulatory methods, and raising awareness among elderly consumers to protect themselves and restore order in the pharmaceutical and health product markets [1]

Group 1 - The aging population in China is accelerating, leading to increased societal focus on protecting the consumption rights of the elderly [1] - New types of scams targeting the elderly through private domain live streaming have emerged, exploiting their relatively weak discernment abilities [1] - The National Market Supervision Administration and the China Consumers Association have issued risk warnings regarding the consumption of drugs and health products by the elderly in private domain live streaming [1] Group 2 - Scammers lure elderly individuals through offline activities such as "free egg giveaways" and "community health consultations," leading them to join WeChat groups where they are exposed to misleading live streaming content [1] - The private domain live streaming environment is characterized by emotional marketing tactics, making it difficult for victims to seek redress due to the ephemeral nature of the content [1] - Regulatory authorities are urged to enhance oversight of private domain live streaming, innovate regulatory methods, and hold platforms accountable for retaining complete records of live content and transactions [2] Group 3 - Community organizations are encouraged to conduct regular and targeted anti-fraud campaigns for the elderly, revealing the latest scams and enhancing their ability to discern information [3] - Collaboration with relevant institutions to provide authoritative health knowledge lectures is essential to combat pseudoscience and health scams [3] - The most fundamental defense against such scams comes from familial support, emphasizing the importance of communication and sharing scientific health knowledge within families [3]