Core Insights - The "2025 Hangzhou Gold Tour Guide (Interpreter) Growth Case Exchange Conference" was held, marking the public release of the "Hangzhou Gold Tour Guide (Interpreter) Team Development Trend Tracking Report" [2] - By 2025, Hangzhou has trained a total of 229 gold tour guides and 115 gold interpreters, establishing a high-quality service team that redefines the role of "city spokesperson" [2] - The report identifies seven major development types for gold tour guides and interpreters, indicating a shift from traditional roles to comprehensive service providers [2] Group 1 - The report highlights the transformation of tour guides from mere "itinerary guides" to multi-experience service providers, while interpreters evolve into cultural transmitters and inheritors [2] - Hangzhou's talent cultivation system has been upgraded to promote more professional, diverse, and internationally-oriented tourism services [2] - The conference featured case studies from notable figures in the industry, showcasing their contributions to cultural dissemination and professional growth [3] Group 2 - The "Hangzhou Inbound Tourism Guide Service Specification Guidelines" were released, establishing service standards and competency requirements for inbound tourism [3] - The event also recognized outstanding interpreters through the announcement of the winners of the 2025 Hangzhou Sixth Scenic Spot Interpreter Service Skills Competition, reflecting the professionalism of the interpreter team [3] - The conference emphasized the importance of frontline tourism professionals as true "city spokespersons" [3]

齐鲁晚报.齐鲁壹点于洋通讯员陈天宇 11月28日，"鲁韩有约相遇云端"国际传播系列活动首站——"仙境海岸品重烟台"烟台城市形象主题航班月(韩国航线)启动仪式在烟台国际机场举行。本次 活动由中共烟台市委宣传部、国际在线、山东航空股份有限公司主办，国际在线山东频道、山东省机场管理集团烟台国际机场有限公司承办，旨在深化中 韩经贸文化交流，创新烟台国际传播形式，助力"仙境海岸品重烟台"城市品牌跨越山海、远播韩国。 烟台与韩国一衣带水、隔海相望，始终以开放姿态推动中韩往来交流。长期以来，烟台市委宣传部坚持"讲好烟台故事、传播烟台声音"，此次主题航班月 活动将深度挖掘全市文旅、经贸、民俗等核心资源，立足"仙境海岸"生态禀赋与"品重烟台"精神底蕴，携手国际在线传播优势与山东航空优质平台，向韩 国各界精准传递城市形象，让主题航班成为连接烟韩、合作共赢的新桥梁。 烟台作为环渤海经济圈要冲、中韩经贸文化交流的重要枢纽，烟台机场紧扣战略定位，抢抓国际出入境旅游利好政策。高峰期烟台至韩国客运航班每周近 60班，目前韩线货运航班量和载货量均居全省第一、全国前列。 本次活动以山东航空烟台赴韩主题航班为纽带，通过"空中展示+线上传播"立体 ...

Core Points - The "Shanghai Let's Meet" urban image visual art exhibition recently opened at the Garibaldi metro station in Milan, showcasing Shanghai's modernity and cultural heritage [1] - The exhibition is part of the series of events celebrating the 55th anniversary of diplomatic relations between China and Italy, running until November 9 [1] Group 1 - The exhibition breaks traditional gallery boundaries by transforming the metro station into an immersive "Shanghai cultural living room," allowing commuters to encounter Eastern aesthetics during their daily travels [2] - This "embedded" display method shifts urban image communication from "distant observation" to "close perception," making every passerby a witness to Shanghai's stories [2] - The exhibition features visual works from artists of multiple countries, encapsulating Shanghai's Shikumen style and Lujiazui skyline, creating an immersive "Shanghai stroll" experience for Milan's citizens [2] Group 2 - A series of selected visual works serve as a "dialogue link," comparing the Suzhou River in Shanghai with the canals of Milan, and highlighting the architectural contrasts between Shanghai's City God Temple and Milan's Sforza Castle [2] - The exhibition explores the common genes of the two world-renowned cities through multidimensional comparisons and integrations, fostering emotional connections of "coexistence and mutual prosperity" [2]

Core Insights - The event focused on enhancing the political training, ideological refinement, and professional training of the city's propaganda and cultural personnel in the context of the "post-Super League" era [1] - Discussions revolved around how to leverage the momentum from the Super League to transform event "traffic" into urban development "increment" [1] Group 1: Event Highlights - Nine representatives from various city departments engaged in in-depth discussions on the multi-dimensional effects brought by the Super League [1] - Successful practices in cultural exchange driven by tourism innovation and projects supporting unique cultural and tourism routes were highlighted [1] - The concept of "全民参与式" (全民参与式) urban narrative was emphasized as a means to empower urban image dissemination [1] Group 2: Strategic Directions - The event emphasized using the excitement from sports events as a lever to enhance urban image communication, upgrade cultural tourism consumption, and promote industrial integration [1] - It was suggested that the "post-Super League" effect should be continuously released to inject dynamic energy into the modernization of Zhenjiang [1] - The establishment of the "守正创新" (Guarding Integrity and Innovation) training platform was highlighted as a means to transform learning outcomes into practical guidance for advancing the city's propaganda and cultural work [1]

Core Insights - Chengdu Pengzhou has launched a new online promotional brand "Xiaoshuihua," marking a significant step in embracing new media and innovating urban image dissemination [2][3] - The brand aims to showcase Pengzhou's rich tourism resources, cultural heritage, and vibrant urban life through a comprehensive media strategy [2] - The establishment of the "Xiaoshuihua Studio" and a dynamic "Top 100 Influencer Database" will facilitate connections with creators across various fields [2] Group 1 - The "Xiaoshuihua" brand embodies the city's spirit and aims to amplify individual voices into a powerful urban narrative [2] - The promotional strategy includes inviting influencers to experience local attractions and create content that highlights the unique "Pengpai lifestyle" [3] - Future activities will include new media industry matchmaking events and other initiatives to enhance brand growth and engagement [3]