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厚植互联网内容创作沃土
Zhong Guo Jing Ji Wang· 2025-07-20 22:48
Core Insights - The BW2025 event in Shanghai showcased the vibrant landscape of China's Generation Z culture, attracting 400,000 visitors and featuring 167 global exhibitors and over 30,000 cosplayers, highlighting the deep demand in the internet content creation industry [1][2] - The evolution of content creation from "anime" to "full scene" and the transformation of creators from "digital nomads" to "cultural ambassadors" indicate a shift in the industry's focus on nurturing a healthy environment for creators [1] Group 1: Growth Environment for Creators - An open and inclusive environment is essential for the growth of creators, as evidenced by over 30 million monthly active users aged 60 and above on Xiaohongshu and over 60% of Bilibili's top creators being born in the 1990s and 2000s, demonstrating that quality content transcends age barriers [1] - The establishment of innovation ecosystems, such as Shanghai's "V Gathering" and Bilibili's new headquarters, aims to create a "creative community" that integrates office space, training, and live streaming, allowing creators to focus on content rather than tools and traffic concerns [1] Group 2: City Empowerment and Cultural Influence - Urban empowerment serves as a source of inspiration for creators, with high-profile events like BW, the World Artificial Intelligence Conference, and the China International Import Expo providing a rich repository of stories for creators, facilitating mutual empowerment between cities and creators [2] - The internet content creation landscape has evolved into a significant vehicle for cultural international influence, necessitating collaborative efforts across regions to enhance this impact [2] - A commitment to an open and inclusive mindset is crucial for breaking down regional barriers, optimizing services for creators through policy support, venue guarantees, copyright protection, and traffic support, enabling them to create freely and passionately [2] - The promotion of innovative ecosystems is vital, encouraging the integration of "content + technology" and "content + scenarios," and supporting creators in utilizing new technologies like AI and VR for immersive content experiences [2] - Upholding a positive energy baseline is essential, guiding creators to tell global stories from a Chinese perspective and ensuring that platforms amplify the narrative of China effectively [2]