今年国庆黄金周热潮中，"成都礼物" 交出了亮眼的成绩单，背后却藏着成都城市IP的破圈逻辑：22家 门店售出1.6万件文创产品、接待88万人次游客、吸引万余外宾驻足——当三国蜀将吧唧盲袋、《前出 师表》旋转冰箱贴成为爆款，这些产品已不止是文旅商品，更成为 "熊猫之都、三国文化名城、天府文 明发源地" 等成都核心城市IP的具象化载体，让抽象的城市形象转化为可触摸、可带走、可传播的文化 符号。 图源@成都市对外文化交流中心 密码一：IP 整合与再造，让成都城市基因 "可感知" "'成都礼物'的核心，是将成都分散的城市 IP 资源，整合为统一的'可消费 IP 矩阵'。"据相关负责人表 示，作为成都城市 IP 的官方承载平台，"成都礼物" 从立项之初便锚定 "IP 具象化" 目标：三批次遴选 出的 223 件（套）获评产品，精准对应成都三大核心 IP 维度 —— 首先是历史文化IP：以三国文化为核心，开发蜀将盲袋、《前出师表》冰箱贴，让 "武侯祠 IP" 从景区 符号变为潮流单品；以 "交子" 为灵感设计金融主题文创，激活成都 "古代金融中心" 的 IP 记忆；用 "石 犀" 摆件还原成都 2000 年城址未变的城市起 ...

Core Insights - The report highlights the emergence of "internet celebrity potential cities" in China, with Xuzhou ranking first in the 2025 potential city list, followed by Taiyuan, Linyi, Yantai, and Wenzhou, among others [1][2] - These cities have shown significant growth in tourism and consumer activity during the recent May Day holiday, indicating a shift from short-term popularity to sustainable growth strategies [1][5] Group 1: Tourism Performance - Xuzhou experienced a surge in transportation, with 406,700 passengers at the high-speed railway station during the holiday, a year-on-year increase of 14.92%, and air traffic reaching 60,500, up 22.13% [2] - Wenzhou welcomed 5,013,400 tourists, a 23.27% increase, with popular attractions like Yandang Mountain and Nanxi River seeing significant visitor numbers [3] - Mianyang reported 2,272,100 visitors across its A-level tourist sites, a 27.93% increase, generating ticket revenue of 20.75 million yuan, up 23.11% [3] - Cangzhou received 4,049,000 visitors, a 21.34% increase, with 1,242,200 from the Beijing-Tianjin area, highlighting its appeal in the short-distance tourism market [4] - Taiyuan maintained a high visitor count of 6,160,900, with a year-on-year growth of 8.4%, indicating its strong external tourist attraction [4] Group 2: Economic Impact and Consumer Behavior - Xuzhou's retail sector saw sales of approximately 1.032 billion yuan during the holiday, a 5.4% increase, with significant contributions from local shopping districts [6] - Wenzhou is focusing on enhancing inbound tourism by offering multilingual guides and cultural experiences to attract Southeast Asian and Japanese tourists [7] - Mianyang is innovating with "cultural + technology" experiences, such as low-altitude flight simulations, to enhance consumer engagement [7] - Cangzhou's unique events, like the "smoky fire show + national trend festival," have become popular on social media, showcasing the city's cultural offerings [8] Group 3: Brand Development and Long-term Strategy - The cities are transitioning from single-point attractions to systematic operations, aiming for long-term brand sustainability rather than short-term spikes in popularity [9][10] - Baotou's approach includes a comprehensive cultural tourism matrix, integrating various activities to maintain visitor interest throughout the year [10] - Taiyuan is refining its cultural assets by offering diverse tourism routes, moving away from traditional models to more engaging experiences [11] - The report emphasizes that sustainable city branding relies on a cohesive strategy that includes content production, urban management, and innovative tourism experiences [12]