Core Insights - The article highlights the success of "Chengdu Gifts" during the National Day holiday, showcasing its role in transforming Chengdu's city IP into tangible cultural symbols that resonate with visitors [1][11] Group 1: IP Integration and Re-creation - "Chengdu Gifts" serves as an official platform that integrates various city IP resources into a unified "consumable IP matrix," focusing on the goal of "IP visualization" [3] - The initiative has selected 223 products that correspond to three core IP dimensions: historical culture, intangible cultural heritage, and panda ecology [3][5] - Historical culture IP includes products inspired by the Three Kingdoms, such as the "Wuhou Shrine" themed items, which transform cultural symbols into trendy products [3][5] Group 2: Scene-based IP Experience - The upgrade of cultural tourism consumption is fundamentally linked to the enhancement of city IP experiences [6] - "Chengdu Gifts" employs scene construction to allow visitors to engage interactively with the city's IP, creating an "IP experience loop" [6] - Specific interactive areas, such as the "Three Kingdoms IP Interaction Zone," enable visitors to participate in games that deepen their emotional connection to Chengdu's culture [6] Group 3: International IP Dissemination - "Chengdu Gifts" plays a crucial role in the international dissemination of Chengdu's city IP, particularly during the recent holiday season when over 60% of foreign visitors purchased these products [8] - Popular items among international visitors include the "Sun God Bird" series and panda-themed products, which effectively convey the uniqueness of Chengdu's city IP [8] - The initiative has successfully positioned Chengdu's cultural symbols as desirable items for international audiences, enhancing global recognition of the city [8][11]

Core Insights - The report highlights the emergence of "internet celebrity potential cities" in China, with Xuzhou ranking first in the 2025 potential city list, followed by Taiyuan, Linyi, Yantai, and Wenzhou, among others [1][2] - These cities have shown significant growth in tourism and consumer activity during the recent May Day holiday, indicating a shift from short-term popularity to sustainable growth strategies [1][5] Group 1: Tourism Performance - Xuzhou experienced a surge in transportation, with 406,700 passengers at the high-speed railway station during the holiday, a year-on-year increase of 14.92%, and air traffic reaching 60,500, up 22.13% [2] - Wenzhou welcomed 5,013,400 tourists, a 23.27% increase, with popular attractions like Yandang Mountain and Nanxi River seeing significant visitor numbers [3] - Mianyang reported 2,272,100 visitors across its A-level tourist sites, a 27.93% increase, generating ticket revenue of 20.75 million yuan, up 23.11% [3] - Cangzhou received 4,049,000 visitors, a 21.34% increase, with 1,242,200 from the Beijing-Tianjin area, highlighting its appeal in the short-distance tourism market [4] - Taiyuan maintained a high visitor count of 6,160,900, with a year-on-year growth of 8.4%, indicating its strong external tourist attraction [4] Group 2: Economic Impact and Consumer Behavior - Xuzhou's retail sector saw sales of approximately 1.032 billion yuan during the holiday, a 5.4% increase, with significant contributions from local shopping districts [6] - Wenzhou is focusing on enhancing inbound tourism by offering multilingual guides and cultural experiences to attract Southeast Asian and Japanese tourists [7] - Mianyang is innovating with "cultural + technology" experiences, such as low-altitude flight simulations, to enhance consumer engagement [7] - Cangzhou's unique events, like the "smoky fire show + national trend festival," have become popular on social media, showcasing the city's cultural offerings [8] Group 3: Brand Development and Long-term Strategy - The cities are transitioning from single-point attractions to systematic operations, aiming for long-term brand sustainability rather than short-term spikes in popularity [9][10] - Baotou's approach includes a comprehensive cultural tourism matrix, integrating various activities to maintain visitor interest throughout the year [10] - Taiyuan is refining its cultural assets by offering diverse tourism routes, moving away from traditional models to more engaging experiences [11] - The report emphasizes that sustainable city branding relies on a cohesive strategy that includes content production, urban management, and innovative tourism experiences [12]