今年国庆中秋假期，传统旅游目的地持续火热，"宝藏小城"则成为新宠。 近年来，借助社交媒体和流量经济，一批中小城市在流量红利中被"重新发现"。天水因麻辣烫走红，淄博凭烧烤出圈后，荣昌因"卤鹅哥"引关注…… 近日，《每日经济新闻》记者重访近年来成功出圈的现象级网红城市，聚焦"后网红时代"的城市生长轨迹。 今年国庆中秋假期，传统旅游目的地人气依旧，宝藏小城则成为出行"新宠"，文旅市场持续复苏。 近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了新的发展方向？从"网红"到"长红"的路径与挑战是 什么？ 城市的故事生生不息，一切红利的释放都源于发展的决心。 近日，《每日经济新闻》记者重访近年来成功出圈的现象级网红城市，聚焦"后网红时代"的城市生长轨迹，以期揭示流量经济赋能城市发展的真相，探寻 城市韧性生长的法则。 天水：一座不"退烧"的西北小城 一碗麻辣烫，让偏居西北的小城天水在2024年春天突然站上流量中心。如今，一年多过去，天水是否已归于沉寂？那些因麻辣烫而来的游 ...

近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红 利中被"重新发现"。 今年国庆中秋假期，传统旅游目的地人气依旧，宝藏小城则成为出行"新宠"，文旅市场持续复苏。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了 新的发展方向？从"网红"到"长红"的路径与挑战是什么？ 城市的故事生生不息，一切红利的释放都源于发展的决心。 近日，《每日经济新闻》记者重访近年来成功出圈的现象级网红城市，聚焦"后网红时代"的城市生长轨 迹，以期揭示流量经济赋能城市发展的真相，探寻城市韧性生长的法则。 天水：一座不"退烧"的西北小城 一碗麻辣烫，让偏居西北的小城天水在2024年春天突然站上流量中心。如今，一年多过去，天水是否已 归于沉寂？那些因麻辣烫而来的游客，是否只是昙花一现？ 10月1日，《每日经济新闻》记者重访天水，网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者，她的店铺从9月30日起就陆续迎来大批游客。 10月1日早上刚开门，就餐的座位就基本坐满，等候的队伍延伸出二十多米，工作人员忙得脚不点 地。"已经雇了 ...

今年国庆中秋假期，传统旅游目的地人气依旧，宝藏小城则成为出行"新宠"，文旅市场持续复苏。 10月1日，《每日经济新闻》记者重访天水，网红麻辣烫门店前依旧人头攒动。 "哈海英麻辣烫"店主哈海英告诉《每日经济新闻》记者，她的店铺从9月30日起就陆续迎来大批游客。 10月1日早上刚开门，就餐的座位就基本坐满，等候的队伍延伸出二十多米，工作人员忙得脚不点 地。"已经雇了几个临时工帮忙，日常采购也增加了相应备货。"哈海英表示，"（假期）前几天，政府 还帮我们把院子里的桌椅和棚子都换了一遍。" 这个看似普通的四合院，正是天水麻辣烫"意外走红"的起点。 自麻辣烫爆火后，院子里的店铺纷纷转行，做起了麻辣烫生意，由此引发了一波创业潮。目前，天水麻 辣烫店铺数量稳定在1400家左右，比走红前增长五倍。 近年来，在文旅消费热潮中，借助社交媒体和流量经济，网红城市层出不穷，一批中小城市也在流量红 利中被"重新发现"。 "泼天流量"如何改变和重塑曾经默默无闻的中小城市？潮水退去后，这些城市是回归沉寂，还是找到了 新的发展方向？从"网红"到"长红"的路径与挑战是什么？ 城市的故事生生不息，一切红利的释放都源于发展的决心。 近日，《每日经 ...

以下文章来源于旅界 ，作者theodore熙少 旅界 . 1 十一前，我刷到一条新闻，忍不住看了两遍。 景德镇文旅开了个座谈会，台上坐着的是"鸡排哥"李俊永，他开口的第一句话就让全场气氛微妙了起来： "马上就是国庆了，我们工作的重心，严格把控食品的安全，把控卫生问题。" 语气沉稳，神态笃定，像极了领导年终总结，坐在旁边的人却表情复杂，网友们也炸开了锅，大家说，6元 一份的鸡排讲出了6亿项目的气魄。 "鸡排哥"在景德镇文旅座谈会发言 除了恶搞，很多人其实也意识到，这个时间节点让他出镜，景德镇显然已经把鸡排哥推到前台，他不仅是 一个摊贩，还成了这座千年瓷都的国庆流量担当。 听起来有些不可思议，但更有意思的是，当网友开玩笑说国庆假期应该给鸡排哥安排几位义工时，没想到 景德镇文旅真的很快回复，"安排了，志愿者、设备、工服都在路上了。" 官方透露，城管部门已经为鸡排哥成立了两到四人的工作专班，负责维持秩序、引导顾客购买，国庆假期 开始后，人手可能还会增加。 跟踪时代浪潮，讲述文旅商业好故事。 毕竟一句梗可以带来人潮，却撑不起一座城的未来。 与此同时，景德镇市文化广电旅游局甚至在官方账号发视频，授予鸡排哥"景德镇文旅推介 ...

旅界 . 跟踪时代浪潮，讲述文旅商业好故事。 本文来自微信公众号： 旅界 （ID：tourismzonenews） ，作者：theodore熙少，题图来自：AI生成 十一前，我刷到一条新闻，忍不住看了两遍。 以下文章来源于旅界 ，作者theodore熙少 景德镇文旅开了个座谈会，台上坐着的是"鸡排哥"李俊永，他开口的第一句话就让全场气氛微妙了起 来： "马上就是国庆了，我们工作的重心，严格把控食品的安全，把控卫生问题。" 语气沉稳，神态笃定，像极了领导年终总结，坐在旁边的人却表情复杂，网友们也炸开了锅，大家 说，6元一份的鸡排讲出了6亿项目的气魄。 除了恶搞，很多人其实也意识到，在这个时间节点让他出镜，景德镇显然已经把鸡排哥推到前台，他 不仅是一个摊贩，还成了这座千年瓷都的国庆流量担当。 听起来有些不可思议，但更有意思的是，当网友开玩笑说国庆假期应该给鸡排哥安排几位义工时，没 想到景德镇文旅真的很快回复，"安排了，志愿者、设备、工服都在路上了。" 官方透露，城管部门已经为鸡排哥成立了两到四人的工作专班，负责维持秩序、引导顾客购买，国庆 假期开始后，人手可能还会增加。 一 与此同时，景德镇市文化广电旅游局甚至在 ...

Group 1: Core Insights - Chongqing has surpassed Shanghai to become the "new consumption first city," surprising many in the tourism industry [1] - The city's unique 8D magical urban landscape, vibrant food culture, and diverse shopping experiences have contributed to its rise in consumer appeal [1][13] Group 2: Urban Landscape - Chongqing's topography creates a unique three-dimensional city experience, with attractions like the Liziba Light Rail Station drawing significant tourist traffic, with daily visitor numbers exceeding ten thousand [3] - The Hongya Cave area offers a visually stunning environment that enhances consumer spending, with visitors often purchasing local crafts and enjoying high-priced dining experiences [4][5] Group 3: Culinary Scene - Chongqing is renowned for its hot pot, with over 30,000 hot pot restaurants generating annual revenues exceeding 100 billion yuan, making it a must-try for visitors [5] - The city also boasts affordable yet delicious street food options, such as small noodles, which encourage tourists to indulge in local cuisine, leading to increased spending [6] Group 4: Shopping Experience - The Jiefangbei shopping district is a major consumer hub, with sales during peak shopping periods, such as the Double Eleven festival, increasing by over 30% year-on-year [8] - The nearby Guanyinqiao area complements this with a mix of large shopping centers and local food streets, appealing to a wide range of consumer preferences [8] Group 5: Tourism Experience - Chongqing focuses on immersive tourism experiences, offering activities like traditional craft workshops that increase visitor spending by over 50% compared to standard tourism [9] - Enhanced tourist services, including smart navigation and optimized public transport, further improve the overall visitor experience [9] Group 6: Marketing and Promotion - Chongqing's effective marketing strategies, including high visibility on social media and participation in popular reality shows, have significantly boosted its profile as a tourist destination [10][12] - The city government actively promotes cultural events, enhancing its appeal and attracting more visitors [10] Group 7: Conclusion - Chongqing's success in becoming a leading consumer city is attributed to its unique urban features, rich culinary offerings, diverse shopping options, immersive tourism experiences, and innovative marketing strategies [13]

Core Viewpoint - The article discusses the rise and subsequent decline of "internet celebrity cities" in China, focusing on Chongqing's Rongchang as a recent example of a city that gained popularity through social media but faces challenges in sustaining that attention and economic benefit [3][4][7]. Group 1: Rise of Rongchang - Rongchang became a trending destination in 2025, largely due to the viral success of "卤鹅哥" (Lu E Ge), which significantly boosted the city's profile and tourism [3][4]. - During the "May Day" holiday, Rongchang received 2.345 million visitors, a year-on-year increase of 168.2%, with sales of 290,000 units of the famous "卤鹅" skyrocketing by 752.53% [4]. - The local government actively supported the viral phenomenon, providing free public transport, parking, and even opening government canteens to accommodate the influx of tourists [5][10]. Group 2: Challenges and Decline - Despite the initial success, Rongchang's ability to sustain its popularity is limited by its small size and capacity, making it difficult to handle continuous high volumes of visitors [7][8]. - The overall trend of internet celebrity cities is declining, with increasing difficulty in replicating the success of earlier cities like Zibo and Harbin, which benefited from pent-up travel demand post-pandemic [8][10]. - The article highlights that many cities, including Rongchang, face structural challenges, such as population decline and lack of strong economic foundations, which complicate their efforts to maintain tourist interest [12][14]. Group 3: Economic Implications - The influx of tourists does not always translate into economic growth, as seen in Zibo and Harbin, where GDP growth lagged behind national averages despite high visitor numbers [11][15]. - The reliance on transient tourist flows can lead to misallocation of resources and exacerbate existing economic vulnerabilities in smaller cities [14][15]. - The article suggests that the focus for sustainable development should shift back to building strong pillar industries rather than depending solely on fleeting internet fame [15].

Core Insights - The report highlights the emergence of "internet celebrity potential cities" in China, with Xuzhou ranking first in the 2025 potential city list, followed by Taiyuan, Linyi, Yantai, and Wenzhou, among others [1][2] - These cities have shown significant growth in tourism and consumer activity during the recent May Day holiday, indicating a shift from short-term popularity to sustainable growth strategies [1][5] Group 1: Tourism Performance - Xuzhou experienced a surge in transportation, with 406,700 passengers at the high-speed railway station during the holiday, a year-on-year increase of 14.92%, and air traffic reaching 60,500, up 22.13% [2] - Wenzhou welcomed 5,013,400 tourists, a 23.27% increase, with popular attractions like Yandang Mountain and Nanxi River seeing significant visitor numbers [3] - Mianyang reported 2,272,100 visitors across its A-level tourist sites, a 27.93% increase, generating ticket revenue of 20.75 million yuan, up 23.11% [3] - Cangzhou received 4,049,000 visitors, a 21.34% increase, with 1,242,200 from the Beijing-Tianjin area, highlighting its appeal in the short-distance tourism market [4] - Taiyuan maintained a high visitor count of 6,160,900, with a year-on-year growth of 8.4%, indicating its strong external tourist attraction [4] Group 2: Economic Impact and Consumer Behavior - Xuzhou's retail sector saw sales of approximately 1.032 billion yuan during the holiday, a 5.4% increase, with significant contributions from local shopping districts [6] - Wenzhou is focusing on enhancing inbound tourism by offering multilingual guides and cultural experiences to attract Southeast Asian and Japanese tourists [7] - Mianyang is innovating with "cultural + technology" experiences, such as low-altitude flight simulations, to enhance consumer engagement [7] - Cangzhou's unique events, like the "smoky fire show + national trend festival," have become popular on social media, showcasing the city's cultural offerings [8] Group 3: Brand Development and Long-term Strategy - The cities are transitioning from single-point attractions to systematic operations, aiming for long-term brand sustainability rather than short-term spikes in popularity [9][10] - Baotou's approach includes a comprehensive cultural tourism matrix, integrating various activities to maintain visitor interest throughout the year [10] - Taiyuan is refining its cultural assets by offering diverse tourism routes, moving away from traditional models to more engaging experiences [11] - The report emphasizes that sustainable city branding relies on a cohesive strategy that includes content production, urban management, and innovative tourism experiences [12]

城市文旅竞赛。 作者 I 杨文静 报道 I 投资界PEdaily "这也许是全国年味最浓的地方了。" 2025年春节，一位福建好友第一次尝试带父母旅游过年，把地点选在了潮汕。这片广东沿海小城，凭借一段英歌舞意外爆火后，成为 了春节最火旅游地之一。 春节前三日，天南海北的游客挤爆潮汕——7 2.4 3万平方米的汕头小公园人头攒动、南澳岛被围得水泄不通；甚至潮汕附近酒店价格涨 幅堪比海南，一间1 55元的连锁酒店房间价格飙涨至6 88元。 从汕头到潮州，新一代网红城市诞生。继淄博烧烤、哈尔滨冰雪等火遍全国的旅游城市之后，潮汕地区凭借独特的春节氛围，承接了 一波流量。此时此刻，春节城市抢人大战打响。 今年春节，潮汕被挤爆了 春节假期开启，来自贵州的李艺和男友踏上前往潮汕的旅途。两人在春节期间自驾游览了汕头、南澳岛、普宁等潮汕打卡点，最后在 普宁看到一场英歌舞。 震撼，是不少游客描述潮汕春节活动时常用的词汇，"一场英歌舞、一场舞狮，让人看得热泪盈眶，这种唤醒群体记忆的东西很能抓 人。"李艺最初听说潮汕只是因为潮汕牛肉丸，但时至今日，这里早已通过另一种方式在全国爆火。 早起尝一尝潮汕特色美食、看一场气势恢宏的英歌舞者同 ...

作者 | 青柳 来源 | 冰川思享号 （ID：icereview） 以下文章来源于冰川思享号 ，作者青柳 冰川思享号 . 汇聚思想，分享锐见 回归平静。 网红城市，一个曾经非常红火的词汇，似乎已经失声了。 现在我们列举网红城市，似乎除了淄博、哈尔滨、天水之外，已经很难举出多少新晋成 员。而上一个比较有辨识度的网红城市天水，也已经是今年3月前后的事了。 再之后， 似乎也有个别城市来到了"网红城市"的门槛前面，但始终没有跨过去。 菏泽，因为"群魔乱舞"的火车站广场被密集围观了一阵，随着"管理到位"迅速哑火；开 封，因为招待夜骑的郑州大学生火了一阵，随着遍地单车、引发广泛吐槽后，又淡出了 视野。 曾经那个动辄掀起全网热度的网红城市，似乎已经消失了。经历了一阵阵热闹，又再次 回到了自己"X线城市"的分类，安分了起来。 01 首先人们应当明确，网红城市是怎么出现的？ 如今复盘，这些网红城市的出现有一定的偶然性。 比如，大学生的特种兵旅游发现了淄博，冰雪大世界的纷纷扰扰突然让哈尔滨被关注 到，一碗特别的麻辣烫带火了天水，网红郭有才让人们了解了菏泽，等等。 但显然，仅仅这种散状分布的热点，尚不足以凝聚一座城市的热度。之后一 ...