新华网福州2月9日电（蒋巧玲）"打开"福建，卷阅山海。在福建省文化和旅游厅8日主办的"文艺赋美 欢乐新年"主题推广活 动中，《这就是福建》新书首发。 《这就是福建》由新华出版社出版发行，福建省文化和旅游厅、新华通讯社福建分社联合编著，网龙网络控股有限公司提 供技术支持。依托新华社海量优质的视觉资源，全书分"有福之地 山海欢歌""有福之城 清新相约""有福之人 爱拼会赢"三大篇 章，全景式展现福建丰富的文旅资源和八闽人文底蕴。 作为一本打破传统出版边界的创新作品，该书融合前沿数字技术，将福建的山、海、人、文、城、产有机融合在虚拟空 间，打造沉浸式"福建山海大舞台"。读者戴上AR眼镜或通过手机扫描，便可解锁书中的数字秘境，畅享"一路山海一路歌"的新 奇体验。 读者戴上AR眼镜或通过手机扫描，便可解锁书中的数字秘境。新华网发（主办方供图） 与《这就是福建》同步推出的福建文创礼盒"福礼"、福建主题十二月历"福历"也亮相活动现场。这些文创产品以"福文化"为 核心设计理念，将"福文化"IP转化为具体产品并走向市场，有助于进一步丰富文旅业态供给，延伸文旅消费链条。 据了解，下一步，《这就是福建》数字版及AR互动内容将上线主 ...

Core Viewpoint - The 20th Central Committee of the Communist Party of China emphasizes the importance of cultural innovation and development in the 15th Five-Year Plan, aiming to enhance the cultural strength of the nation and promote the sustainable development of cultural tourism [1] Group 1: Cultural Tourism Development - Beijing, with over 3,000 years of history, is leveraging its rich cultural heritage to embrace digital transformation, integrating cultural resources systematically under the national cultural center framework [2] - In 2023, Beijing's total tourist volume exceeded 300 million, with shopping accounting for 30.5% of tourist spending, indicating significant potential in the cultural and creative product market [3] Group 2: Challenges in Cultural Products - The cultural tourism market faces challenges such as product homogeneity and insufficient innovation, which do not meet the growing demand for personalized experiences among tourists [4] - There is a lack of awareness among tourists regarding cultural products, leading to weak purchasing intentions, and popular attractions face ticket shortages, limiting opportunities for product sales [4] Group 3: Digital Resource Utilization - To enhance the cultural product system, it is essential to strengthen digital resource supply and improve public cultural digital services, which can deepen the cultural connotation of products and promote cultural transmission [5][6] - The integration of digital narrative design into cultural product development is crucial for addressing visitor flow pressure and enhancing the effectiveness of digital cultural products [7] Group 4: Innovative Models and Technology - The application of blockchain technology in digital copyright transactions for cultural products offers a new model for protecting and innovating cultural resources [9] - Successful cases of model expansion, such as the "Digital Poetry Road Cultural Experience Hall," demonstrate the potential for replicating innovative tourism experiences across different regions [10]

"两岸新锐设计竞赛·华灿奖（以下简称"华灿奖"）是推动两岸青年创意碰撞、产业对接的'金桥梁'。洛 阳作为十三朝古都，应抢抓机遇，争取成为该赛事固定举办地之一，让这一赛事为中原文旅文创注入新 动能。"1月27日，省人大代表陈朝福建议。 "江苏省昆山市以赛为媒，通过连续举办华灿奖，吸引台资超700亿美元，洛阳同样具备深厚底蕴与巨大 潜力。"陈朝福说，2024年洛阳游客量达1.53亿人次，旅游收入突破1200亿元，但洛阳文旅产业仍需年 轻化、国际化的创意赋能。 华灿奖创办于2014年，已成功举办10届，覆盖全球34个赛区。陈朝福认为，其平台效应与洛阳"行走洛 阳、读懂历史"文化品牌高度契合，通过举办赛事能吸引相关台资企业落地，为洛阳建设国际文化旅游 名城赋能。 陈朝福建议，作为两岸交流的重要纽带，华灿奖如果能落地洛阳，则可以通过开展"两岸青年洛阳文化 研学行"等活动，将"五都荟洛"的丰富历史文化资源放大，将赛事的内涵放大。"洛阳还可以与昆山等城 市建立合作，实现资源互享、经验互鉴。"陈朝福呼吁，将赛事纳入文旅强省建设重点工程，争取国家 级政策支持，让创意设计成为洛阳高质量发展的新引擎。（记者 金京艺） 责任编辑： ...

Group 1 - The forum "Walking into Pinggu, Creating the Future" marks the first special event for Korean enterprises in Pinggu, Beijing, focusing on collaboration in various sectors such as automotive parts, food processing, medical devices, and cultural tourism [1] - The event features a format of "thematic promotion + enterprise sharing + ice and snow networking," showcasing industries aligned with Korean investment interests, including food nutrition, pet economy, synthetic biology, and modern agriculture [2] - Nearly 30 Korean enterprises and business associations participated, alongside representatives from Beijing and Pinggu District, to explore development opportunities [2] Group 2 - During the forum, Pinggu District awarded "Pinggu International Friendship Envoy" certificates to Korean enterprises that made significant contributions to bilateral cooperation [2] - Cooperation intention agreements were signed between Pinggu District and several Korean companies in fields such as food processing and new material applications, indicating a substantial advancement in collaborative projects [2]

Core Insights - The "Walking into Pinggu, Co-creating the Future" forum for Korean enterprises was held in Pinggu on January 15, focusing on collaboration and business opportunities between China and South Korea [1] - The first China-Korea Ice and Snow Industry Networking Conference was inaugurated at the Yuyang International Ski Resort in Pinggu, emphasizing the integration of sports and culture [1] Industry and Company Summary - Representatives from various sectors including automotive parts, food processing, medical devices, and cultural tourism gathered to explore business opportunities [1] - The event aimed to deepen industrial connections and foster new cooperative dynamics between Chinese and Korean enterprises [1]

Core Insights - The entrepreneurial landscape in Beijing has significantly evolved in 2025, with a shift towards low-cost, light-asset investment models among young entrepreneurs, driven by an optimized business environment and supportive policies [1][2][3] Group 1: Entrepreneurial Trends - The number of newly established technology companies in Beijing exceeded 100,000 in 2025, with an average of 300 new companies formed daily, and 62% of these projects were initiated by young entrepreneurs [3] - Young investors are increasingly favoring small angel investments over heavy asset investments, reflecting a trend towards lower barriers and higher flexibility in investment [4] - The "specialized, refined, distinctive, and innovative" enterprises have become a focal point for young investors, with 1,200 new such small and medium enterprises established in 2025, 45% of which were founded by youth [4] Group 2: Government Support and Policies - The "University Student Entrepreneurship Loan" program, offering loans up to 500,000 yuan at an annual interest rate as low as 3.85%, has supported over 1.2 billion yuan in loans for more than 1,200 student entrepreneurship projects in 2025 [5] - The implementation of the "Package Management 2.0" policy is expected to enhance the entrepreneurial enthusiasm of young researchers by allowing them to manage research funds more flexibly [9] - The upcoming "Youth Entrepreneurship Collaborative Support Plan" aims to unify support policies across the Beijing-Tianjin-Hebei region, providing various benefits such as venue subsidies and tax incentives for young entrepreneurs [9] Group 3: Key Sectors for Investment - The leading sectors for young entrepreneurs in 2025 include AI applications (35%), biomedicine (28%), and cultural tourism (22%), showcasing a clear trend of "technology leading and cultural creativity empowering" [6] - In the AI sector, young entrepreneurs are focusing on niche applications, leveraging their understanding of new technologies to meet market demands [7] - The biomedicine sector is thriving due to strong research support from institutions like Tsinghua University and Peking University, with young teams making significant advancements in gene testing and medical device innovation [7] Group 4: Future Outlook - In 2026, the entrepreneurial environment is expected to further improve with additional policies aimed at reducing barriers for young entrepreneurs, including enhanced financial support and resource integration [8][12] - Emerging industries such as quantum technology, synthetic biology, and commercial aerospace are anticipated to become new hotspots for investment, providing broader opportunities for young entrepreneurs [10][11]

Core Insights - The article highlights the success of "Chengdu Gifts" during the National Day holiday, showcasing its role in transforming Chengdu's city IP into tangible cultural symbols that resonate with visitors [1][11] Group 1: IP Integration and Re-creation - "Chengdu Gifts" serves as an official platform that integrates various city IP resources into a unified "consumable IP matrix," focusing on the goal of "IP visualization" [3] - The initiative has selected 223 products that correspond to three core IP dimensions: historical culture, intangible cultural heritage, and panda ecology [3][5] - Historical culture IP includes products inspired by the Three Kingdoms, such as the "Wuhou Shrine" themed items, which transform cultural symbols into trendy products [3][5] Group 2: Scene-based IP Experience - The upgrade of cultural tourism consumption is fundamentally linked to the enhancement of city IP experiences [6] - "Chengdu Gifts" employs scene construction to allow visitors to engage interactively with the city's IP, creating an "IP experience loop" [6] - Specific interactive areas, such as the "Three Kingdoms IP Interaction Zone," enable visitors to participate in games that deepen their emotional connection to Chengdu's culture [6] Group 3: International IP Dissemination - "Chengdu Gifts" plays a crucial role in the international dissemination of Chengdu's city IP, particularly during the recent holiday season when over 60% of foreign visitors purchased these products [8] - Popular items among international visitors include the "Sun God Bird" series and panda-themed products, which effectively convey the uniqueness of Chengdu's city IP [8] - The initiative has successfully positioned Chengdu's cultural symbols as desirable items for international audiences, enhancing global recognition of the city [8][11]

Core Insights - The official opening of the Xiangyuan Travel's first systematically designed cultural and creative store, Xiangyuan Travel's Bifengxia, marks a significant milestone in the company's efforts to integrate local IP resources with natural ecology and cultural heritage [1] Group 1 - The store's theme, "Bifengxia - A Secret Home Neighboring Wildlife," aims to create an emotional and immersive cultural consumption experience that is "walkable, photogenic, and warm" [1] - This project represents an important breakthrough in Xiangyuan Travel's operationalization of intellectual property (IP) and provides a replicable and promotable model for the commercial development of cultural products in its scenic areas [1]

Core Insights - The market for refrigerator magnets, particularly those related to cultural and tourist attractions in China, is experiencing significant growth, driven by increased consumer spending and the commercialization of cultural tourism IP [3]. Group 1: Market Overview - The market size for China's cultural tourism IP, including museum refrigerator magnets, is projected to reach 431.4 billion RMB in 2024, with a year-on-year growth rate of approximately 15.5% [3]. - The market is expected to further expand, reaching an estimated 697.2 billion RMB by 2027, fueled by rising travel intentions among Chinese residents and ongoing commercialization efforts [3]. Group 2: Product Features and Consumer Trends - Many refrigerator magnets are designed with special features, such as a snow globe effect or LED lights, enhancing their appeal to consumers [3]. - The trend of "emotional consumption" is thriving, indicating a shift in consumer behavior towards purchasing items that evoke feelings and memories, despite increasing competition in the daily goods market [3].

Core Insights - The "潮朝外 码上 GO" consumer season market has opened at Meike Meijia Plaza, providing a diverse shopping experience combining culture, tourism, food, and interaction for residents in the Chaoyang District [1] Group 1: Market Overview - The market features over 40 participating merchants, offering a range of products including specialty snacks, cultural and creative goods, and daily necessities [1] - The "爱逛码" mini-program has been launched to support the market, allowing some merchants to accept online orders for home delivery or in-store pickup [1] Group 2: Mini-Program Impact - The "爱逛码" mini-program has attracted over 350 merchants from various business circles in Chaoyang since its launch 8 months ago [1] - The program has generated over 1 million yuan in additional revenue for merchants and saved consumers over 520,000 yuan, with more than 15,000 offline orders processed [1] Group 3: Consumer Engagement - Merchants' products are fully available online, enabling a one-stop operation for coupon collection, ordering, and redemption [1] - Consumers can access real-time coupons, local discount information, and in-store redemption features through the "爱逛码" mini-program [1]