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国庆引流84.8万人次,佛山禅城“内外兼修”打开消费新空间
岭南新天地的镬耳山墙下,佛山秋色主题花灯次第亮起,青砖黛瓦间,年轻人流连于陶文创店铺,老人 在祖庙碑廊旁闲话家常。这般融合烟火气与文化味的场景,正是今年国庆黄金周佛山市禅城区文商旅发 展的缩影。 在2025年国庆假期全国消费市场整体温和增长的背景下,禅城的表现尤为亮眼。10月1日至7日,商务部 重点监测的78个步行街(商圈)客流量、营业额同比分别增长8.8%和6.0%。但禅城在有限的城市空间 内实现了超过行业平均值的消费密度和转化效率。 具体数据显示,禅城在国庆假期期间主要商业体销售额超2.6亿元,汽车、楼市等大宗消费超10亿元。 其中,岭南新天地等七大祖庙商圈销售额突破1.1亿元,佛山创意产业园超60% 的商家营业额同比增长 15%,多个商业体销售额和客流均实现双位数增长。 这些成绩既得益于千万级消费券的杠杆效应,也源于禅城在治理机制与资源链接上的突破:对内依 托"区—镇街—商圈—商家"四级联动机制提升响应效率,对外通过"万亿城央"新质商业发展联盟引入跨 区域优质资源,形成内外协同的供给升级路径。 在154平方公里的城市空间里,禅城探索出的不仅是文旅消费模式的升级,更是高密度城区扬长避短, 通过精细治理与开 ...
当年疯狂砸钱做文旅的老板们,如今都去哪儿了?
Hu Xiu· 2025-06-11 00:50
Core Viewpoint - The article discusses the decline of a prominent company in the cultural tourism real estate sector, highlighting the challenges faced by the industry and the strategies employed by former executives to distance themselves from the financial troubles of their companies [3][5][16]. Group 1: Company Challenges - The company, once thriving in the cultural tourism sector, is now facing severe financial difficulties, including high debt, layoffs, and a shrinking operational footprint [5][12]. - The former owner of the company has distanced himself from the business, leaving the current management to deal with creditors and operational issues [6][39]. - Many projects initiated by the company are now struggling, with a significant portion of assets failing to generate cash flow, leading to a situation where seemingly valuable assets become liabilities [13][31]. Group 2: Industry Insights - The cultural tourism real estate sector experienced a boom, with many developers believing that acquiring land and financing would guarantee success, but this has led to widespread failures and "ghost towns" [14][38]. - The article reflects on the mindset of the first generation of cultural tourism developers, who operated under the belief that scale and financing would ensure survival, resulting in reckless borrowing and project initiation [27][28]. - The current state of the industry shows a stark contrast to the past, with many developers now seeking to exit the sector or pivot to other ventures, indicating a significant shift in the market dynamics [41][46].