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建世界级商圈、办世界级赛事 成都推进文商旅体深度融合
Mei Ri Jing Ji Xin Wen· 2025-07-12 14:05
Group 1 - The core viewpoint of the articles is that Chengdu is advancing the integration of culture, commerce, tourism, and sports to enhance its development as a world cultural tourism city and an international consumption center [1][4] - Chengdu plans to optimize its tourism landscape by promoting major projects such as the Tianfu Cultural Park and the second phase of Kuanzhai Alley, alongside hosting world-class events like the League of Legends Global Finals [1][2] - The city aims to create more experiential and interesting commercial spaces by incorporating entertainment, art installations, and new retail formats, thereby enhancing consumer engagement [3][2] Group 2 - Chengdu's strategy includes upgrading existing commercial spaces and developing distinctive commercial landmarks, with a focus on enhancing areas like Chunxi Road and Jiaozi Park [2][3] - The city is set to implement a three-year action plan for the "first launch economy," targeting the introduction of over 800 new stores and hosting more than 200 high-profile events this year [3][2] - Chengdu's cultural tourism sector is thriving, with over 14,000 performances held in the first half of the year, generating significant economic activity through ticket sales [4][5] Group 3 - The city is exploring various tourism models, including red tourism, low-altitude tourism, and sports tourism, to diversify its offerings and enhance visitor experiences [6][4] - Chengdu is leveraging its sports events to promote tourism, with initiatives aimed at attracting visitors through sports-related activities and events [6][4] - The city aims to achieve a total sports consumption scale of 80 billion yuan this year, reflecting its commitment to integrating sports with tourism and economic growth [6][4]
迈向“世界文化旅游名城”,成都寻找下一个“哪吒”
Mei Ri Jing Ji Xin Wen· 2025-07-12 05:40
Core Viewpoint - Chengdu is focusing on leveraging the cultural tourism industry, particularly through the integration of cultural, commercial, and tourism sectors, to enhance its global competitiveness and transform its resource advantages into high-quality development [1][2]. Group 1: Cultural Tourism Integration - Chengdu aims to deepen the integration of cultural, commercial, and tourism sectors, which is expected to create a multiplier effect that drives overall urban development [4]. - The city has a rich array of cultural tourism IPs, including the Giant Panda and historical sites, but there is a need to enhance the number and impact of signature projects [3][4]. - Chengdu's cultural tourism resources are currently somewhat scattered, and efforts are being made to "polish" these resources through effective integration strategies [4]. Group 2: Brand Development - The city is working on building a brand around "Park City, Happy Chengdu," and aims to enhance the visibility of landmark brands and cultural tourism IPs [5]. - Chengdu is leveraging events such as concerts and exhibitions to create new tourism opportunities, with 55 large concerts held this year, attracting significant cross-city attendance [4][5]. Group 3: Market Participation and Enterprise Development - The integration of cultural tourism is seen as a collaborative effort, with private enterprises being invited to participate actively in the process [6][7]. - Chengdu has a substantial number of cultural and tourism enterprises, with 1,149 cultural enterprises and 906 tourism enterprises, indicating a robust market presence [7]. - The city plans to establish a tiered cultivation system for enterprises to support the growth of cultural tourism, focusing on cultural heritage, quality tourism, and digital creativity [7][8]. Group 4: Future Goals - By 2027, Chengdu aims to optimize the integration of cultural tourism, with targets for retail sales reaching 1.2 trillion yuan and significant increases in the value of cultural and tourism industries [8]. - The city is exploring new business models that combine music, esports, and tourism, which could enhance the overall visitor experience [9].
布局文商旅体深度融合发展,加快建设世界文化名城和世界旅游名城 从文旅到文商旅体,看成都解题
Si Chuan Ri Bao· 2025-07-12 02:44
Group 1 - Chengdu's tourism resources account for approximately one-tenth of the province's total, contributing about one-quarter of the province's tourism revenue [1] - The city aims to enhance its role as a cultural and tourism hub by promoting the deep integration of culture, commerce, tourism, and sports [1][2] - The integration is seen as a market necessity, with significant economic benefits observed from events like the "Su Super" which is expected to generate over 300 million yuan in economic benefits [2] Group 2 - The integration of culture, commerce, tourism, and sports is expected to drive growth in various sectors such as dining, accommodation, transportation, retail, and entertainment, with a potential multiplier effect of 3 to 5 times [3] - Chengdu has hosted over 89 international and domestic events this year, enhancing its reputation as a "World Event City" [4] - The city is recognized as one of the seven trillion-yuan consumption cities in China, with a rich cultural tourism resource base [3] Group 3 - The integration approach involves not just combining resources but also enhancing visitor experience through better signage and guidance in tourist areas [5] - Chengdu plans to host various sports events in urban spaces to leverage its natural resources and promote sports tourism [5] - The city aims to develop its cultural creative industry by nurturing key sectors such as animation and design, with initiatives like the "Tianfu Long Island" digital cultural brand [5][6] Group 4 - Chengdu's cultural enterprises have surpassed 1,000, but there is still a gap compared to leading regions, prompting efforts to attract more high-profile cultural companies [6] - The city plans to support the development of cultural enterprises through financial products, with an expected credit scale of 10 billion yuan directed towards cultural and tourism businesses [8] - The integration of performance and ticketing economies is being explored, with plans to introduce high-level concerts and international events to enhance consumer engagement [7][8]
瞄准建设世界文化旅游名城和国际消费中心城市目标 成都推进文商旅体深度融合发展
Si Chuan Ri Bao· 2025-07-12 02:44
Core Viewpoint - Chengdu aims to develop a high-quality integrated system of culture, commerce, tourism, and sports, enhancing its status as a world cultural tourism city and an international consumption center by 2030 [1][2][3] Industry Development - Chengdu will focus on building a diversified and integrated industrial system, emphasizing five areas: cultural industry, specialty commerce, modern tourism, sports events, and high-capacity industrial carriers and operators [2] - The city has set specific targets for 2027, including a retail sales total of 1.2 trillion yuan, cultural and related industry added value of 200 billion yuan, total tourism expenditure of 470 billion yuan, and a sports industry scale of approximately 180 billion yuan [1] Scene Supply - Chengdu will create integrated scenes from urban, mountainous, and rural perspectives, including urban lifestyle scenes and ecological tourism areas [2] - Initiatives include the "Eight Streets, Nine Alleys, and Ten Sceneries" project and the development of the Tianfu rural tourism scenic corridor [2] Market Expansion - The deep integration of culture, commerce, tourism, and sports is seen as a key driver for expanding market space, focusing on attracting domestic and international tourists and promoting local products and enterprises [3]
成华区文化创意产业协会秘书长姜凯雯:将大力发展新兴业态,打造更多体验式消费场景
Sou Hu Cai Jing· 2025-07-11 08:00
Core Insights - The Chengdu Municipal Committee's recent meeting emphasized the deep integration of culture, commerce, tourism, and sports, which is seen as a significant opportunity for the cultural and creative industry in Chenghua District [1][3] Group 1: Industry Development - Chenghua District currently hosts over 50 cultural and creative enterprises, establishing a robust ecosystem for the industry [1] - The district's cultural resources, such as Dongjiao Memory and the Panda Base, are pivotal in attracting tourists and providing rich material for the development of the cultural and creative industry [1][3] Group 2: Future Plans - Future development will focus on integrating cultural creativity with tourism and commercial scenarios, creating more attractive consumer experiences [3] - Plans include leveraging the Panda Base's intellectual property to develop experiential cultural tourism projects, allowing visitors to engage with panda culture through creative products and interactive experiences [3] Group 3: Emerging Trends and Talent Development - The district aims to promote emerging business formats, such as micro-short films and games, to showcase local cultural resources nationally and globally [4] - There is a focus on cultivating composite talents who understand content, technology, market, and operations, with collaboration between enterprises and local universities to meet this demand [4]
柳立子:释放大湾区文旅体消费潜能|十五运365天365人
Core Insights - The 15th National Games will be held in November 2025 across the Guangdong-Hong Kong-Macao Greater Bay Area, presenting a significant opportunity for regional collaboration and development in sports and tourism [1][4] - The integration of sports with cultural and tourism sectors is essential for maximizing economic potential and enhancing consumer engagement [3][4] Group 1: Event Significance - The event is expected to promote high-quality development in sports and encourage public fitness initiatives [1] - Guangzhou has a historical connection with major sports events, which has shaped its urban development and cultural identity [2] Group 2: Urban Development and Cultural Impact - Sports events have significantly influenced Guangzhou's urban planning and spatial structure, contributing to the development of key areas like Tianhe District and Zhujiang New Town [2] - The local climate and geography foster a culture of outdoor activities, embedding a spirit of perseverance and competitiveness in the city's identity [2] Group 3: Future of Sports Industry - The traditional model of sports consumption is outdated; a deeper integration of culture, commerce, and tourism is necessary to create a sustainable ecosystem [3] - Recommendations for enhancing this integration include innovative management approaches, market-friendly policies, and aligning cultural activities with sports events [3] Group 4: Regional Collaboration - The collaboration among Guangdong, Hong Kong, and Macao during the National Games can foster a cultural consensus and enhance industrial connectivity [4] - Allowing greater participation of Hong Kong and Macao enterprises in Guangdong's cultural and sports projects could lead to significant advancements in the Greater Bay Area's cultural and sports industry [4]