转自：北京青年报客户端 2026年2月20日（大年初四），2026年春节"澳洲万人游北京首发团"欢迎仪式在北京中轴线北端的鼓楼举行。首批 60名澳洲游客的到访，拉开了澳洲万人分批畅游北京的序幕，为2026年北京入境旅游市场注入强劲动力。 上午9时，鼓楼脚下红墙映福、鼓乐和鸣，一场饱含中国特色的太极表演拉开了欢迎仪式序幕，刚柔并济的招式吸 引澳洲游客纷纷驻足跟学，沉浸式感受中华传统文化的独特魅力。北京市文旅局局长郭怀刚为澳洲游客送上了新 春祝福。"钟鼓楼的千年钟鼓穿越时光，鸣响中澳友谊的新乐章，北京正以最开放的姿态、最优质的服务，邀全球 游客共赏中轴线的恢宏壮美，品味老北京胡同的人间温情。"郭怀刚说。 北京市文旅局相关负责人表示，2026年是北京打造全球旅游目的地和"中国入境旅游首选地"的关键之年，北京将 持续聚焦产品精品化、服务国际化、宣传多元化三大路径。一方面，依托中轴线申遗、京味文化传承等核心资 源，打造更多符合国际游客需求的精品文旅产品；另一方面，持续优化入境旅游服务，推动重点商圈打造国际化 消费场景、增设离境退税集中退付点，以数智赋能便利化措施，以文化赋能产品供给，实现入境旅游经济效益和 文化影响力的 ...

转自：成都日报锦观 文商旅体深度融合 如何融出新场景？ 天彭牡丹花会。 加快资源转化 成都外揽山水之幽、内得人文之胜，历经2300多年城址未变、城名未改，自古就是中外交流的枢纽，是西南丝绸之路上的明珠，丰富的历史文 化资源是城市发展最大的财富。市政协委员、成都香水艺术博物馆馆长、成都拾香来旅游发展有限责任公司总经理陈剑慧特别关注文博与文旅 融合发展的问题。 "全市文博场馆呈单点分散布局，尚未形成主题化、体系化文博文旅精品游线，同时沉浸式体验场景覆盖率不足，文创产品同质化率高，'文博 +消费'链条不强，资源价值未有效释放。"陈剑慧认为，"目前成都的文博大多还是静态展示，体验和互动类项目较少，与乡村民宿、特色农 业、属地民俗等文旅业态融合度较低，难以充分激发游客的兴趣和参与度。" 打造丰富文旅场景 市人大代表、彭州市丹景山镇丹景村党支部书记古礼燕的工作就是与"花"打交道，推动文旅融合是她一直关注的领域。近年来，她带领村民打 造"鲜花经济"，培育引进高品质芍药、牡丹，让无数游客闻香而至，有效带动了当地的文旅发展。 "光卖花还不够，要让游客来得了、留得住。"古礼燕说，"必须要将鲜花经济与文旅产业深度融合，二者相互促进 ...

Core Insights - The 2026 Chengdu Cultural, Business, Tourism, and Sports Integration Development Conference was held on January 7-8 to promote industry integration and stimulate urban consumption [1] - The conference adopted an innovative "meeting + exhibition + matchmaking" model, featuring over ten quality project roadshows and a 2000㎡ industry resource integration exhibition [3] Group 1: Conference Structure and Participation - The conference was led by the Chengdu Conference and Exhibition Service Industry Association, in collaboration with various cultural and tourism industry associations, and received guidance from multiple governmental bodies [5] - Nearly a thousand representatives from industry associations, enterprises, professional institutions, and educational institutions participated in the event [3] Group 2: Project Roadshows and New Business Models - The conference featured over ten project roadshows across various fields, including sports events, performing arts tourism, digital technology, and cross-border cooperation [6] - Notable projects included the "Third Dunhuang Gobi Hiking Challenge" and the "Anyi Life Superstar Concert" series, aimed at creating new consumption scenarios and driving economic growth [6] Group 3: Resource Promotion and Integration - The Chenghua District resource promotion meeting focused on showcasing the "Party Building + Industry + Research" model, aiming to activate regional consumption and contribute to Chengdu's goal of becoming a world cultural tourism city [7] - The conference included a 2000㎡ exhibition area for cultural, business, tourism, and sports resource integration, attracting over 40 representative enterprises from various sectors [9] Group 4: AI and Efficiency in Matchmaking - The introduction of an "AI intelligent matching" service throughout the conference aimed to enhance the efficiency of business matchmaking by analyzing participants' needs and recommending suitable partners [9] - This innovative approach effectively broke down traditional information barriers at exhibitions, facilitating direct and efficient business interactions [9] Group 5: Future Events and Themes - On January 8, the Chengdu Conference and Exhibition Service Industry Association held its annual member meeting to summarize work and guide the exhibition industry in integrating into the new development landscape [11] - The afternoon featured six thematic sharing sessions focused on "beauty" and "value," promoting the integration of creative design into various industries [11]

据悉，市集在11个区（市）县及德阳、资阳两市设置17个快闪店，集中展示各地特色品牌与产品，体现文商旅体深度融合的消费新风貌。 成都日报锦观新闻记者 孟浩 曾书睿 文/图 成都好物"袋"回家 昨日，"成都好物·年礼喜市"在繁华的春熙路商圈正式开市，标志着为期两个多月的"2026成都新春欢乐购"活动全面启动。2026成都新春欢乐 购将持续至2026年2月，围绕"场景焕新、品牌集聚、全城乐购"主线，整合全市消费资源，推出《新春逛吃地图》，一键打卡新春好吃好玩好 逛；打造"成都好物·年礼喜市"，500多款好物等你来淘；开展"新春福袋"派送，将一份城市温度"袋"回家；更有全城商家推出超300场特色主题 活动，为市民与游客呈现一个充满幸福感与国际范的新春成都。 转自：成都日报锦观 ...

成都冬季九大玩法发布 转自：成都日报锦观 成都冬季文旅大幕26日开启 九大玩法邀您共赴"公园城市·幸福成都"之约 000 an crupt STITLE enge 海道 (2) d 1254 on France of and and 2011 2017 ATOMIC 4 ATOMIC 24 0 中坝蕴林公园♀ 三星维博指馆� 白鹿音乐小前♀ 00 HOMMO (2011 成都经典文旅线路 [xxis] 6.9 理目古峰及 △ 翻江堰青城山老腊肉 △ 彭州九尺颇鸭 CLASSIC CULTURAL AND TOURISM △ 新都维丝兔 部江堰南桥又 9 四川航空科技馆 ROUTES IN CHENGDU 9 宝光禅院 (Bes) 皇卿天露广场西 【发展电影】 桂湖公园� 都江堰景区Q 人文天府线 黄氏 \\门·沉漫式民国景区 Q 都江堰熊猫谷Ｑ 青白血 一号家要什么 1.宝光禅院 2.桂湖公园 Acres and quest and and and and the see | 成都热雪奇迹9 Y @ G4202 3.锦门·沉漫式民国景区 4.文殊坊 漫花庄园Q 5. 器智慧子 6.杜甫草堂博物馆 價墟山 9 ...

Core Insights - The event "Shining Ice and Snow, Reflecting the Future" in Beijing showcases the innovative use of Winter Olympic heritage, promoting deep integration of culture, commerce, tourism, and sports through technology [1][3] - The initiative aims to create an immersive ice and snow sports interactive space for citizens, ensuring the Olympic spirit continues to thrive in urban life [1] Group 1: Event Overview - The event featured students from China University of Sport and ice hockey coaches explaining the Olympic spirit and China's participation in the Winter Olympics [3] - Participants shared insights on teamwork and resilience in sports, emphasizing the importance of learning from failures [3] Group 2: Technological Integration - The event utilized VR technology to create interactive gaming experiences, allowing participants to feel as if they were in a real ice hockey match [3] - The integration of technology in sports is highlighted as a key aspect of the cultural and commercial fusion, aiming to make ice sports accessible and enjoyable in a safe environment [3]

Core Insights - The 2025 Tencent Musician Fantasy Music Festival successfully concluded in Chengdu, featuring a collaboration between Tencent Musicians, Xinheng Digital Creation (Sichuan) Cultural Media Co., Ltd., and Chengdu Media Group, injecting new vitality into the cultural market of Chengdu [1][4] Group 1: Event Highlights - The festival showcased 16 top domestic and international artists and emerging musicians across various genres, including pop, electronic, and folk music, creating a vibrant atmosphere with audience interactions and performances [3] - Unique interactive segments, such as the "Fantasy Love Letter Post Office" and "Music Seed Cards," integrated environmental concepts and creative designs, enhancing the audience experience [3] Group 2: Economic Impact - The event was supported by the Wuhou District government, which aimed to empower the city through culture and improve public welfare, offering exclusive ticket discounts and ensuring smooth transportation for thousands of attendees [4] - The festival's success led to a significant increase in local business traffic, with an average growth of over 30% in customer flow for participating merchants and a 25% year-on-year increase in accommodation bookings [6] Group 3: Strategic Collaboration - The festival achieved over 800 million total exposures across all platforms, with expectations to surpass 2 billion, showcasing a successful blend of online and offline marketing strategies [6] - Future collaborations will focus on deepening strategic partnerships to cultivate influential cultural IPs and enhance the cultural industry ecosystem, contributing to the cultural life of citizens and the development of Chengdu as a world cultural city [6]

Core Points - The second Yang Sheng'an Literary Award ceremony was held in Chengdu's Xindu District on October 13, aiming to promote the deep integration of culture, commerce, tourism, and sports in the city [2][3] - The award, initiated by various local cultural organizations, received 1,652 submissions since its launch in December last year, highlighting its national and global reach [2] - The event included a "Cultural City Alliance" ceremony, where representatives from several cities planted trees to symbolize the transmission and growth of the Sheng'an spirit in the new era [2] Group 1 - The Yang Sheng'an Literary Award is a new mainstream literary award that reflects the cultural soft power of Chengdu, contributing to a rich literary atmosphere in the city [3] - The award supports the expansion of literary IP value through multidimensional interactions such as "culture + tourism" and "culture + commerce," injecting momentum into Chengdu's goal of becoming a world cultural tourism city [3] - Xindu District has established a comprehensive cultural resource system related to Yang Sheng'an and is implementing a cultural inheritance and innovation project [2] Group 2 - Future plans for Xindu District include leveraging the Yang Sheng'an Literary Award to activate celebrity IP and deepen the construction of the "Cultural City Alliance," promoting literary creation and cultural heritage revitalization [2]

Core Viewpoint - The establishment of the Hongshi Outdoor Sports Park in Xinjing District, Chengdu, Sichuan Province, has created a vibrant space for community fitness and entrepreneurship, attracting both local residents and young entrepreneurs [1]. Group 1: Community Engagement - The sports park features diverse facilities including soccer fields, basketball courts, and children's play areas, catering to the varied fitness needs of residents [1]. - Local resident Mr. Zhan expressed satisfaction with the park, highlighting its role as a beautiful place for exercise [1]. Group 2: Entrepreneurial Opportunities - Young entrepreneurs, like the owner of a lemon tea shop, are drawn to the park's favorable environment and stable foot traffic, seeing significant development potential [1]. - The park has attracted a growing number of young people who are inspired to start businesses in the area due to the quality of public space [1]. Group 3: Economic and Cultural Events - Xinjing District has hosted various events such as the Dragon Boat Festival, cycling competitions, and rowing championships, which have invigorated the local economy and culture [1]. - These events not only attract athletes and tourists but also provide opportunities for local brands to gain visibility and recognition [1]. Group 4: Integration of Sports and Economy - The district is promoting a deep integration of culture, commerce, tourism, and sports, transforming event traffic into economic growth [1]. - The combination of local and international events is enhancing the district's appeal and driving economic development [1].

Core Insights - The article highlights the impressive performance of the Chancheng District in Foshan during the National Day holiday, showcasing a significant increase in consumer activity compared to national averages [1][2] Group 1: Consumer Activity and Economic Performance - During the National Day holiday from October 1 to 7, Chancheng's major commercial entities achieved sales exceeding 260 million yuan, with large-scale consumption in sectors like automotive and real estate surpassing 1 billion yuan [1] - The district's commercial areas, particularly the Lingnan New World and seven major ancestral temple business circles, reported sales exceeding 110 million yuan, with over 60% of businesses in the Foshan Creative Industry Park experiencing a 15% year-on-year increase in revenue [1][3] - The overall consumer density and conversion efficiency in Chancheng exceeded industry averages, attributed to the effective use of consumption vouchers and a robust governance mechanism [1][2] Group 2: Event Management and Infrastructure - The successful organization of large-scale events, such as the music festival that attracted 43,000 attendees, demonstrated Chancheng's effective transportation and crowd management systems, completing the evacuation in just 18 minutes [2][3] - A total of 742 free shuttle bus trips were coordinated during the event, transporting 31,000 passengers, showcasing a well-structured cross-departmental collaboration [2][3] Group 3: Cultural and Tourism Integration - Chancheng has developed a new model for cultural tourism consumption, integrating various activities such as dragon boat racing, car exhibitions, and intangible cultural heritage experiences into a cohesive event [4][5] - The "Car Water Dragon Festival" has successfully operated for three years, generating significant sales and enhancing the local economy by integrating multiple consumer experiences [5][6] Group 4: Collaborative Economic Development - The establishment of the "Trillion City Center" commercial development alliance aims to enhance regional collaboration and link top commercial resources across the country, addressing local commercial development challenges [5][6] - The alliance has already facilitated 42 investment projects in Chancheng, contributing to the emergence of new consumer hotspots and enhancing the local commercial landscape [6]