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2026成都文商旅体深度融合发展大会在蓉举行
Sou Hu Cai Jing· 2026-01-08 07:03
为推动产业融合、激发城市消费新活力,1月7日至8日,2026成都文商旅体深度融合发展大会在中车·源STAGE蓉耀中心举行。 大会创新采用"会议+展览+对接"三位一体模式,重点推出十余家商协会优质项目路演及区域研学资源,搭建了2000㎡的产业资源融合生态展,并引入「AI 智能匹配」跨界对接平台,将行业流量高效转化为切实的消费增量,直接赋能文商旅体深度融合发展,吸引了相关行业商协会、企业、专业机构及院校代表 近千人参与。 大会由成都市会议及展览服务行业协会牵头,联合成都市文化旅游产业商会、成都旅游协会、成都时尚产业协会、成都市广告协会、成都市动漫游戏协会、 成都体育产业商会、成都新型显示行业协会、成都市楼宇经济促进会、成都房车露营自驾旅游协会、成都市成华区文化创意产业协会、四川旅游学院产教融 合发展促进中心等十余家文商旅体行业商协会共同举办,并得到了成都市博览局、市工商联、市经信局、成华区东郊艺术区管委会等相关单位指导。 项目路演,催生全新业态与商业模式 文商旅体资源对接会精心设置了10余场不同领域的优质融合项目路演,涵盖体育赛事、演艺旅游、数字科技、动漫潮玩、跨境合作、产教融合、新消费场景 等多个领域的创新项目 ...
成都好物“袋”回家
Xin Lang Cai Jing· 2025-12-31 19:00
据悉,市集在11个区(市)县及德阳、资阳两市设置17个快闪店,集中展示各地特色品牌与产品,体现文商旅体深度融合的消费新风貌。 成都日报锦观新闻记者 孟浩 曾书睿 文/图 成都好物"袋"回家 昨日,"成都好物·年礼喜市"在繁华的春熙路商圈正式开市,标志着为期两个多月的"2026成都新春欢乐购"活动全面启动。2026成都新春欢乐 购将持续至2026年2月,围绕"场景焕新、品牌集聚、全城乐购"主线,整合全市消费资源,推出《新春逛吃地图》,一键打卡新春好吃好玩好 逛;打造"成都好物·年礼喜市",500多款好物等你来淘;开展"新春福袋"派送,将一份城市温度"袋"回家;更有全城商家推出超300场特色主题 活动,为市民与游客呈现一个充满幸福感与国际范的新春成都。 转自:成都日报锦观 ...
成都冬季文旅大幕26日开启
Xin Lang Cai Jing· 2025-12-26 17:59
成都冬季九大玩法发布 转自:成都日报锦观 成都冬季文旅大幕26日开启 九大玩法邀您共赴"公园城市·幸福成都"之约 000 an crupt STITLE enge 海道 (2) d 1254 on France of and and 2011 2017 ATOMIC 4 ATOMIC 24 0 中坝蕴林公园♀ 三星维博指馆� 白鹿音乐小前♀ 00 HOMMO (2011 成都经典文旅线路 [xxis] 6.9 理目古峰及 △ 翻江堰青城山老腊肉 △ 彭州九尺颇鸭 CLASSIC CULTURAL AND TOURISM △ 新都维丝兔 部江堰南桥又 9 四川航空科技馆 ROUTES IN CHENGDU 9 宝光禅院 (Bes) 皇卿天露广场西 【发展电影】 桂湖公园� 都江堰景区Q 人文天府线 黄氏 \\门·沉漫式民国景区 Q 都江堰熊猫谷Q 青白血 一号家要什么 1.宝光禅院 2.桂湖公园 Acres and quest and and and and the see | 成都热雪奇迹9 Y @ G4202 3.锦门·沉漫式民国景区 4.文殊坊 漫花庄园Q 5. 器智慧子 6.杜甫草堂博物馆 價墟山 9 ...
冬奥遗产再激活!科技赋能促“文商旅体”深度融合
Zhong Guo Xin Wen Wang· 2025-11-18 06:01
Core Insights - The event "Shining Ice and Snow, Reflecting the Future" in Beijing showcases the innovative use of Winter Olympic heritage, promoting deep integration of culture, commerce, tourism, and sports through technology [1][3] - The initiative aims to create an immersive ice and snow sports interactive space for citizens, ensuring the Olympic spirit continues to thrive in urban life [1] Group 1: Event Overview - The event featured students from China University of Sport and ice hockey coaches explaining the Olympic spirit and China's participation in the Winter Olympics [3] - Participants shared insights on teamwork and resilience in sports, emphasizing the importance of learning from failures [3] Group 2: Technological Integration - The event utilized VR technology to create interactive gaming experiences, allowing participants to feel as if they were in a real ice hockey match [3] - The integration of technology in sports is highlighted as a key aspect of the cultural and commercial fusion, aiming to make ice sports accessible and enjoyable in a safe environment [3]
政企媒协同赋能 为成都文化市场注入全新活力
Sou Hu Cai Jing· 2025-11-11 10:44
Core Insights - The 2025 Tencent Musician Fantasy Music Festival successfully concluded in Chengdu, featuring a collaboration between Tencent Musicians, Xinheng Digital Creation (Sichuan) Cultural Media Co., Ltd., and Chengdu Media Group, injecting new vitality into the cultural market of Chengdu [1][4] Group 1: Event Highlights - The festival showcased 16 top domestic and international artists and emerging musicians across various genres, including pop, electronic, and folk music, creating a vibrant atmosphere with audience interactions and performances [3] - Unique interactive segments, such as the "Fantasy Love Letter Post Office" and "Music Seed Cards," integrated environmental concepts and creative designs, enhancing the audience experience [3] Group 2: Economic Impact - The event was supported by the Wuhou District government, which aimed to empower the city through culture and improve public welfare, offering exclusive ticket discounts and ensuring smooth transportation for thousands of attendees [4] - The festival's success led to a significant increase in local business traffic, with an average growth of over 30% in customer flow for participating merchants and a 25% year-on-year increase in accommodation bookings [6] Group 3: Strategic Collaboration - The festival achieved over 800 million total exposures across all platforms, with expectations to surpass 2 billion, showcasing a successful blend of online and offline marketing strategies [6] - Future collaborations will focus on deepening strategic partnerships to cultivate influential cultural IPs and enhance the cultural industry ecosystem, contributing to the cultural life of citizens and the development of Chengdu as a world cultural city [6]
激活名人IP助推文商旅体深度融合发展 第二届杨升庵文学奖在成都新都区揭晓
Mei Ri Jing Ji Xin Wen· 2025-10-13 21:32
Core Points - The second Yang Sheng'an Literary Award ceremony was held in Chengdu's Xindu District on October 13, aiming to promote the deep integration of culture, commerce, tourism, and sports in the city [2][3] - The award, initiated by various local cultural organizations, received 1,652 submissions since its launch in December last year, highlighting its national and global reach [2] - The event included a "Cultural City Alliance" ceremony, where representatives from several cities planted trees to symbolize the transmission and growth of the Sheng'an spirit in the new era [2] Group 1 - The Yang Sheng'an Literary Award is a new mainstream literary award that reflects the cultural soft power of Chengdu, contributing to a rich literary atmosphere in the city [3] - The award supports the expansion of literary IP value through multidimensional interactions such as "culture + tourism" and "culture + commerce," injecting momentum into Chengdu's goal of becoming a world cultural tourism city [3] - Xindu District has established a comprehensive cultural resource system related to Yang Sheng'an and is implementing a cultural inheritance and innovation project [2] Group 2 - Future plans for Xindu District include leveraging the Yang Sheng'an Literary Award to activate celebrity IP and deepen the construction of the "Cultural City Alliance," promoting literary creation and cultural heritage revitalization [2]
资源聚起来 流量变增量
Ren Min Ri Bao· 2025-10-12 22:10
Core Viewpoint - The establishment of the Hongshi Outdoor Sports Park in Xinjing District, Chengdu, Sichuan Province, has created a vibrant space for community fitness and entrepreneurship, attracting both local residents and young entrepreneurs [1]. Group 1: Community Engagement - The sports park features diverse facilities including soccer fields, basketball courts, and children's play areas, catering to the varied fitness needs of residents [1]. - Local resident Mr. Zhan expressed satisfaction with the park, highlighting its role as a beautiful place for exercise [1]. Group 2: Entrepreneurial Opportunities - Young entrepreneurs, like the owner of a lemon tea shop, are drawn to the park's favorable environment and stable foot traffic, seeing significant development potential [1]. - The park has attracted a growing number of young people who are inspired to start businesses in the area due to the quality of public space [1]. Group 3: Economic and Cultural Events - Xinjing District has hosted various events such as the Dragon Boat Festival, cycling competitions, and rowing championships, which have invigorated the local economy and culture [1]. - These events not only attract athletes and tourists but also provide opportunities for local brands to gain visibility and recognition [1]. Group 4: Integration of Sports and Economy - The district is promoting a deep integration of culture, commerce, tourism, and sports, transforming event traffic into economic growth [1]. - The combination of local and international events is enhancing the district's appeal and driving economic development [1].
国庆引流84.8万人次,佛山禅城“内外兼修”打开消费新空间
Core Insights - The article highlights the impressive performance of the Chancheng District in Foshan during the National Day holiday, showcasing a significant increase in consumer activity compared to national averages [1][2] Group 1: Consumer Activity and Economic Performance - During the National Day holiday from October 1 to 7, Chancheng's major commercial entities achieved sales exceeding 260 million yuan, with large-scale consumption in sectors like automotive and real estate surpassing 1 billion yuan [1] - The district's commercial areas, particularly the Lingnan New World and seven major ancestral temple business circles, reported sales exceeding 110 million yuan, with over 60% of businesses in the Foshan Creative Industry Park experiencing a 15% year-on-year increase in revenue [1][3] - The overall consumer density and conversion efficiency in Chancheng exceeded industry averages, attributed to the effective use of consumption vouchers and a robust governance mechanism [1][2] Group 2: Event Management and Infrastructure - The successful organization of large-scale events, such as the music festival that attracted 43,000 attendees, demonstrated Chancheng's effective transportation and crowd management systems, completing the evacuation in just 18 minutes [2][3] - A total of 742 free shuttle bus trips were coordinated during the event, transporting 31,000 passengers, showcasing a well-structured cross-departmental collaboration [2][3] Group 3: Cultural and Tourism Integration - Chancheng has developed a new model for cultural tourism consumption, integrating various activities such as dragon boat racing, car exhibitions, and intangible cultural heritage experiences into a cohesive event [4][5] - The "Car Water Dragon Festival" has successfully operated for three years, generating significant sales and enhancing the local economy by integrating multiple consumer experiences [5][6] Group 4: Collaborative Economic Development - The establishment of the "Trillion City Center" commercial development alliance aims to enhance regional collaboration and link top commercial resources across the country, addressing local commercial development challenges [5][6] - The alliance has already facilitated 42 investment projects in Chancheng, contributing to the emergence of new consumer hotspots and enhancing the local commercial landscape [6]
8月12日晚间央视新闻联播要闻集锦
Group 1 - In July, China's e-commerce logistics index reached 112.0 points, marking a new high for the year, with an increase of 0.2 points from the previous month [2][11] - In the first half of this year, a total of 13.278 million new business entities were established nationwide, including 4.62 million new enterprises and 8.629 million individual businesses, indicating a stable growth trend [3][12] - From January to July, China's automobile production and sales achieved double-digit year-on-year growth, with production reaching 18.235 million units and sales at 18.269 million units, representing increases of 12.7% and 12% respectively [4][13] Group 2 - The Chinese government and the U.S. reached a consensus to continue the suspension of the 24% tariffs on each other's goods for an additional 90 days, effective from August 12 [9]
四川以文商旅体深度融合推动高质量发展
Yang Shi Wang· 2025-08-12 12:51
Group 1 - The core viewpoint is that Sichuan is promoting high-quality economic development through the deep integration of culture, commerce, tourism, and sports by breaking down industry barriers and reconstructing consumption scenarios [1][5] - The ongoing World University Games in Chengdu has led to the release of 10 premium inbound travel routes, with 104 A-level tourist attractions in the province offering exclusive discount policies [3][5] - Sichuan is leveraging the effects of major events like the World University Games to accelerate the formation of new consumption scenarios, supported by technology to create new growth areas in the cultural and tourism sectors [5][6] Group 2 - In the first half of the year, Sichuan received 682 million tourists, with total spending exceeding 910 billion yuan [6] - The province aims to cultivate the "Shu Li An Yi" consumption brand, with expectations for the consumption market scale to surpass 2 trillion yuan by 2027 [6]