冬奥遗产再激活！科技赋能促"文商旅体"深度融合 中新网11月18日电 日前，"耀动冰雪·影映未来"小记者专场奇镜派对活动在北京举办。从2008年夏季奥 运会到2022年冬季奥运会，北京向世界递出了闪耀着文化自信与开放包容的金色名片。本次活动不仅是 北京作为"双奥之城"对冬奥遗产的创新性利用，更是一次"文商旅体"深度融合的积极探索，旨在通过科 技赋能，为市民打造一个置身于影院中的沉浸式冰雪运动互动空间，让奥运精神在都市生活中持续"耀 动"。 编辑：张嘉怡 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 中新经纬版权所有，未经书面授权，任何单位及个人不得转载、摘编或以其它方式使用。 关注中新经纬微信公众号(微信搜索"中新经纬"或"jwview")，看更多精彩财经资讯。 活动现场。主办方供图 活动现场，中国体育大学中国冰雪运动学院学生、中级滑冰教练员、国家4级滑雪指导员宗柏言为大家 阐释了奥林匹克精神内涵和中国参与冬奥会的相关历程，还为在场家庭们带来了一场专业的冰球知识科 普。来自首都青少年冰球俱乐部的陈庭钰和王禹砚也分享了自己学习冰球运动的感悟："参加比赛过程 中最重要的是团队精神，比赛难免 ...

Core Insights - The 2025 Tencent Musician Fantasy Music Festival successfully concluded in Chengdu, featuring a collaboration between Tencent Musicians, Xinheng Digital Creation (Sichuan) Cultural Media Co., Ltd., and Chengdu Media Group, injecting new vitality into the cultural market of Chengdu [1][4] Group 1: Event Highlights - The festival showcased 16 top domestic and international artists and emerging musicians across various genres, including pop, electronic, and folk music, creating a vibrant atmosphere with audience interactions and performances [3] - Unique interactive segments, such as the "Fantasy Love Letter Post Office" and "Music Seed Cards," integrated environmental concepts and creative designs, enhancing the audience experience [3] Group 2: Economic Impact - The event was supported by the Wuhou District government, which aimed to empower the city through culture and improve public welfare, offering exclusive ticket discounts and ensuring smooth transportation for thousands of attendees [4] - The festival's success led to a significant increase in local business traffic, with an average growth of over 30% in customer flow for participating merchants and a 25% year-on-year increase in accommodation bookings [6] Group 3: Strategic Collaboration - The festival achieved over 800 million total exposures across all platforms, with expectations to surpass 2 billion, showcasing a successful blend of online and offline marketing strategies [6] - Future collaborations will focus on deepening strategic partnerships to cultivate influential cultural IPs and enhance the cultural industry ecosystem, contributing to the cultural life of citizens and the development of Chengdu as a world cultural city [6]

Core Points - The second Yang Sheng'an Literary Award ceremony was held in Chengdu's Xindu District on October 13, aiming to promote the deep integration of culture, commerce, tourism, and sports in the city [2][3] - The award, initiated by various local cultural organizations, received 1,652 submissions since its launch in December last year, highlighting its national and global reach [2] - The event included a "Cultural City Alliance" ceremony, where representatives from several cities planted trees to symbolize the transmission and growth of the Sheng'an spirit in the new era [2] Group 1 - The Yang Sheng'an Literary Award is a new mainstream literary award that reflects the cultural soft power of Chengdu, contributing to a rich literary atmosphere in the city [3] - The award supports the expansion of literary IP value through multidimensional interactions such as "culture + tourism" and "culture + commerce," injecting momentum into Chengdu's goal of becoming a world cultural tourism city [3] - Xindu District has established a comprehensive cultural resource system related to Yang Sheng'an and is implementing a cultural inheritance and innovation project [2] Group 2 - Future plans for Xindu District include leveraging the Yang Sheng'an Literary Award to activate celebrity IP and deepen the construction of the "Cultural City Alliance," promoting literary creation and cultural heritage revitalization [2]

Core Viewpoint - The establishment of the Hongshi Outdoor Sports Park in Xinjing District, Chengdu, Sichuan Province, has created a vibrant space for community fitness and entrepreneurship, attracting both local residents and young entrepreneurs [1]. Group 1: Community Engagement - The sports park features diverse facilities including soccer fields, basketball courts, and children's play areas, catering to the varied fitness needs of residents [1]. - Local resident Mr. Zhan expressed satisfaction with the park, highlighting its role as a beautiful place for exercise [1]. Group 2: Entrepreneurial Opportunities - Young entrepreneurs, like the owner of a lemon tea shop, are drawn to the park's favorable environment and stable foot traffic, seeing significant development potential [1]. - The park has attracted a growing number of young people who are inspired to start businesses in the area due to the quality of public space [1]. Group 3: Economic and Cultural Events - Xinjing District has hosted various events such as the Dragon Boat Festival, cycling competitions, and rowing championships, which have invigorated the local economy and culture [1]. - These events not only attract athletes and tourists but also provide opportunities for local brands to gain visibility and recognition [1]. Group 4: Integration of Sports and Economy - The district is promoting a deep integration of culture, commerce, tourism, and sports, transforming event traffic into economic growth [1]. - The combination of local and international events is enhancing the district's appeal and driving economic development [1].

Core Insights - The article highlights the impressive performance of the Chancheng District in Foshan during the National Day holiday, showcasing a significant increase in consumer activity compared to national averages [1][2] Group 1: Consumer Activity and Economic Performance - During the National Day holiday from October 1 to 7, Chancheng's major commercial entities achieved sales exceeding 260 million yuan, with large-scale consumption in sectors like automotive and real estate surpassing 1 billion yuan [1] - The district's commercial areas, particularly the Lingnan New World and seven major ancestral temple business circles, reported sales exceeding 110 million yuan, with over 60% of businesses in the Foshan Creative Industry Park experiencing a 15% year-on-year increase in revenue [1][3] - The overall consumer density and conversion efficiency in Chancheng exceeded industry averages, attributed to the effective use of consumption vouchers and a robust governance mechanism [1][2] Group 2: Event Management and Infrastructure - The successful organization of large-scale events, such as the music festival that attracted 43,000 attendees, demonstrated Chancheng's effective transportation and crowd management systems, completing the evacuation in just 18 minutes [2][3] - A total of 742 free shuttle bus trips were coordinated during the event, transporting 31,000 passengers, showcasing a well-structured cross-departmental collaboration [2][3] Group 3: Cultural and Tourism Integration - Chancheng has developed a new model for cultural tourism consumption, integrating various activities such as dragon boat racing, car exhibitions, and intangible cultural heritage experiences into a cohesive event [4][5] - The "Car Water Dragon Festival" has successfully operated for three years, generating significant sales and enhancing the local economy by integrating multiple consumer experiences [5][6] Group 4: Collaborative Economic Development - The establishment of the "Trillion City Center" commercial development alliance aims to enhance regional collaboration and link top commercial resources across the country, addressing local commercial development challenges [5][6] - The alliance has already facilitated 42 investment projects in Chancheng, contributing to the emergence of new consumer hotspots and enhancing the local commercial landscape [6]

Group 1 - In July, China's e-commerce logistics index reached 112.0 points, marking a new high for the year, with an increase of 0.2 points from the previous month [2][11] - In the first half of this year, a total of 13.278 million new business entities were established nationwide, including 4.62 million new enterprises and 8.629 million individual businesses, indicating a stable growth trend [3][12] - From January to July, China's automobile production and sales achieved double-digit year-on-year growth, with production reaching 18.235 million units and sales at 18.269 million units, representing increases of 12.7% and 12% respectively [4][13] Group 2 - The Chinese government and the U.S. reached a consensus to continue the suspension of the 24% tariffs on each other's goods for an additional 90 days, effective from August 12 [9]

Group 1 - The core viewpoint is that Sichuan is promoting high-quality economic development through the deep integration of culture, commerce, tourism, and sports by breaking down industry barriers and reconstructing consumption scenarios [1][5] - The ongoing World University Games in Chengdu has led to the release of 10 premium inbound travel routes, with 104 A-level tourist attractions in the province offering exclusive discount policies [3][5] - Sichuan is leveraging the effects of major events like the World University Games to accelerate the formation of new consumption scenarios, supported by technology to create new growth areas in the cultural and tourism sectors [5][6] Group 2 - In the first half of the year, Sichuan received 682 million tourists, with total spending exceeding 910 billion yuan [6] - The province aims to cultivate the "Shu Li An Yi" consumption brand, with expectations for the consumption market scale to surpass 2 trillion yuan by 2027 [6]

Group 1 - The core viewpoint of the articles is that Chengdu is advancing the integration of culture, commerce, tourism, and sports to enhance its development as a world cultural tourism city and an international consumption center [1][4] - Chengdu plans to optimize its tourism landscape by promoting major projects such as the Tianfu Cultural Park and the second phase of Kuanzhai Alley, alongside hosting world-class events like the League of Legends Global Finals [1][2] - The city aims to create more experiential and interesting commercial spaces by incorporating entertainment, art installations, and new retail formats, thereby enhancing consumer engagement [3][2] Group 2 - Chengdu's strategy includes upgrading existing commercial spaces and developing distinctive commercial landmarks, with a focus on enhancing areas like Chunxi Road and Jiaozi Park [2][3] - The city is set to implement a three-year action plan for the "first launch economy," targeting the introduction of over 800 new stores and hosting more than 200 high-profile events this year [3][2] - Chengdu's cultural tourism sector is thriving, with over 14,000 performances held in the first half of the year, generating significant economic activity through ticket sales [4][5] Group 3 - The city is exploring various tourism models, including red tourism, low-altitude tourism, and sports tourism, to diversify its offerings and enhance visitor experiences [6][4] - Chengdu is leveraging its sports events to promote tourism, with initiatives aimed at attracting visitors through sports-related activities and events [6][4] - The city aims to achieve a total sports consumption scale of 80 billion yuan this year, reflecting its commitment to integrating sports with tourism and economic growth [6][4]

Core Viewpoint - Chengdu is focusing on leveraging the cultural tourism industry, particularly through the integration of cultural, commercial, and tourism sectors, to enhance its global competitiveness and transform its resource advantages into high-quality development [1][2]. Group 1: Cultural Tourism Integration - Chengdu aims to deepen the integration of cultural, commercial, and tourism sectors, which is expected to create a multiplier effect that drives overall urban development [4]. - The city has a rich array of cultural tourism IPs, including the Giant Panda and historical sites, but there is a need to enhance the number and impact of signature projects [3][4]. - Chengdu's cultural tourism resources are currently somewhat scattered, and efforts are being made to "polish" these resources through effective integration strategies [4]. Group 2: Brand Development - The city is working on building a brand around "Park City, Happy Chengdu," and aims to enhance the visibility of landmark brands and cultural tourism IPs [5]. - Chengdu is leveraging events such as concerts and exhibitions to create new tourism opportunities, with 55 large concerts held this year, attracting significant cross-city attendance [4][5]. Group 3: Market Participation and Enterprise Development - The integration of cultural tourism is seen as a collaborative effort, with private enterprises being invited to participate actively in the process [6][7]. - Chengdu has a substantial number of cultural and tourism enterprises, with 1,149 cultural enterprises and 906 tourism enterprises, indicating a robust market presence [7]. - The city plans to establish a tiered cultivation system for enterprises to support the growth of cultural tourism, focusing on cultural heritage, quality tourism, and digital creativity [7][8]. Group 4: Future Goals - By 2027, Chengdu aims to optimize the integration of cultural tourism, with targets for retail sales reaching 1.2 trillion yuan and significant increases in the value of cultural and tourism industries [8]. - The city is exploring new business models that combine music, esports, and tourism, which could enhance the overall visitor experience [9].

Group 1 - Chengdu's tourism resources account for approximately one-tenth of the province's total, contributing about one-quarter of the province's tourism revenue [1] - The city aims to enhance its role as a cultural and tourism hub by promoting the deep integration of culture, commerce, tourism, and sports [1][2] - The integration is seen as a market necessity, with significant economic benefits observed from events like the "Su Super" which is expected to generate over 300 million yuan in economic benefits [2] Group 2 - The integration of culture, commerce, tourism, and sports is expected to drive growth in various sectors such as dining, accommodation, transportation, retail, and entertainment, with a potential multiplier effect of 3 to 5 times [3] - Chengdu has hosted over 89 international and domestic events this year, enhancing its reputation as a "World Event City" [4] - The city is recognized as one of the seven trillion-yuan consumption cities in China, with a rich cultural tourism resource base [3] Group 3 - The integration approach involves not just combining resources but also enhancing visitor experience through better signage and guidance in tourist areas [5] - Chengdu plans to host various sports events in urban spaces to leverage its natural resources and promote sports tourism [5] - The city aims to develop its cultural creative industry by nurturing key sectors such as animation and design, with initiatives like the "Tianfu Long Island" digital cultural brand [5][6] Group 4 - Chengdu's cultural enterprises have surpassed 1,000, but there is still a gap compared to leading regions, prompting efforts to attract more high-profile cultural companies [6] - The city plans to support the development of cultural enterprises through financial products, with an expected credit scale of 10 billion yuan directed towards cultural and tourism businesses [8] - The integration of performance and ticketing economies is being explored, with plans to introduce high-level concerts and international events to enhance consumer engagement [7][8]