Core Viewpoint - JD Group's Q2 2025 financial report shows strong retail performance but significant losses in the new food delivery business due to high marketing expenditures and subsidies [5][21][35]. Group 1: Financial Performance - JD Group achieved Q2 2025 revenue of 356.66 billion RMB, a year-on-year increase of 22.4%, while net profit dropped by approximately 51% to 6.178 billion RMB [5][22]. - The retail segment alone saw revenue of 310.075 billion RMB, growing 20.6% year-on-year, with operating profit increasing by 37.9% to 13.939 billion RMB [22][32]. - New business revenue, including food delivery, surged nearly 200% year-on-year to 13.852 billion RMB, but operating losses expanded to 14.777 billion RMB [10][12]. Group 2: Impact of Food Delivery Business - The food delivery business has been categorized under new business metrics, which previously included JD's other ventures [9]. - The rapid increase in operating expenses, particularly marketing costs, which rose by 128% to 27.013 billion RMB, is the primary driver of losses in the food delivery segment [15][19]. - The food delivery business is expected to continue incurring high marketing expenses in the short term due to competitive pressures in the market [35]. Group 3: User Engagement and Ecosystem Synergy - The food delivery service has positively impacted user engagement, with active user growth exceeding 40% year-on-year and increased shopping frequency on the platform [19][36]. - JD plans to enhance cross-category shopping capabilities, integrating food delivery with traditional retail to optimize user experience [20][26]. Group 4: Future Outlook - To mitigate the financial impact of the food delivery business, JD needs to scale operations to cover rider costs and gradually reduce subsidies [35]. - The company is investing in its self-operated food delivery service "Seven Fresh Kitchen" to differentiate itself from competitors, although this will be a long-term process [35][36]. - Despite short-term profit volatility, the long-term synergy between food delivery and retail could yield significant benefits for JD's ecosystem [36].