Investment Rating - The report maintains an "Outperform" rating for JD.com Inc (9618.HK) with a target price of 167 HKD, reflecting a 12x PE for 2026 [4][9]. Core Insights - JD's retail business continues to improve operational efficiency, with a significant increase in daily takeaway orders during the 618 shopping festival, which is expected to accelerate retail growth [1][13]. - The revenue for Q2 2025 reached 356.7 billion RMB, marking a year-on-year increase of 22.4%, the highest growth rate in three years [10]. - Non-GAAP net profit for Q2 2025 was 7.4 billion RMB, down 49% year-on-year, primarily due to investments in the takeaway business [12]. Financial Summary - Total revenue projections for JD.com are adjusted to 1,332.36 billion RMB for 2025, with a growth rate of 15% [4]. - Non-GAAP net profit estimates for 2025 are set at 26.54 billion RMB, reflecting a significant decrease from previous forecasts [4]. - The gross profit margin for Q2 2025 was 15.88%, indicating a continuous improvement in operational efficiency over 13 consecutive quarters [12]. Business Segment Performance - JD Retail's operating profit for Q2 2025 was 13.9 billion RMB, up 37.9% year-on-year, with an operating profit margin of 4.5% [11]. - The logistics segment reported an operating profit of 2 billion RMB, down 10.3% year-on-year, with an operating profit margin of 3.8% [11]. - New business operations incurred a loss of 14.8 billion RMB in Q2 2025, reflecting increased investments in the takeaway sector [11]. User Engagement - Active user numbers and shopping frequency both grew over 40% year-on-year, indicating strong customer engagement and retention [10].

Core Insights - JD Group's revenue for Q2 2025 reached 356.7 billion RMB (approximately 49.8 billion USD), marking a year-on-year growth of 22.4%, the highest growth rate in nearly three years [1][3] - The core retail business of JD Group continues to accelerate, with retail revenue growing by 20.6% year-on-year, and the operating profit margin reaching 4.5%, the highest for any promotional quarter in the company's history [3] Revenue Growth - In Q2, the daily essentials category saw a revenue increase of 16.4%, with the supermarket category maintaining double-digit growth for six consecutive quarters [3] - Service revenue grew by 29.1%, while JD's food delivery business experienced a significant revenue increase of 199% year-on-year [3] User Engagement - The number of active users and shopping frequency both exceeded 40% year-on-year growth, with active user numbers achieving double-digit growth for seven consecutive quarters [3] - The increase in user traffic, active users, and purchase frequency is attributed to the sustained development of JD's core retail business and new businesses like food delivery [3] Future Outlook - The CEO expressed confidence that the core retail business will remain the foundation of JD's operations, with plans to continue expanding into new growth areas [4] - JD's food delivery business achieved a daily order volume exceeding 25 million, with plans to establish 10,000 "Seven Fresh Kitchen" locations nationwide within three years [4] Employment and Social Responsibility - As of June 30, 2025, JD's workforce totaled approximately 900,000, with over 4,000 disabled individuals employed [5] - JD is launching 35,000 positions for its 2026 campus recruitment and has initiated a "Top Young Technical Talent Program" to attract global tech talent [5]