Investment Rating - The report maintains an "Outperform" rating for JD.com Inc (9618.HK) with a target price of 167 HKD, reflecting a 12x PE for 2026 [4][9]. Core Insights - JD's retail business continues to improve operational efficiency, with a significant increase in daily takeaway orders during the 618 shopping festival, which is expected to accelerate retail growth [1][13]. - The revenue for Q2 2025 reached 356.7 billion RMB, marking a year-on-year increase of 22.4%, the highest growth rate in three years [10]. - Non-GAAP net profit for Q2 2025 was 7.4 billion RMB, down 49% year-on-year, primarily due to investments in the takeaway business [12]. Financial Summary - Total revenue projections for JD.com are adjusted to 1,332.36 billion RMB for 2025, with a growth rate of 15% [4]. - Non-GAAP net profit estimates for 2025 are set at 26.54 billion RMB, reflecting a significant decrease from previous forecasts [4]. - The gross profit margin for Q2 2025 was 15.88%, indicating a continuous improvement in operational efficiency over 13 consecutive quarters [12]. Business Segment Performance - JD Retail's operating profit for Q2 2025 was 13.9 billion RMB, up 37.9% year-on-year, with an operating profit margin of 4.5% [11]. - The logistics segment reported an operating profit of 2 billion RMB, down 10.3% year-on-year, with an operating profit margin of 3.8% [11]. - New business operations incurred a loss of 14.8 billion RMB in Q2 2025, reflecting increased investments in the takeaway sector [11]. User Engagement - Active user numbers and shopping frequency both grew over 40% year-on-year, indicating strong customer engagement and retention [10].