Core Insights - The article highlights the successful operation and growth of the "Raccoon Canteen" brand since its official launch on July 1, 2024, with significant increases in search volume, exposure, and order volume [1][5] - The establishment of a food safety management system has led to the recognition of several brands with the "Food Safety Excellent Brand Award," emphasizing the importance of food safety in the restaurant industry [1][5] Group 1: Operational Success - Since the trial operation began at the end of 2024, Raccoon Canteen has partnered with over 100 brands, forming a stable operational system [1] - The search volume for Raccoon Canteen-related keywords increased by over 40 times compared to June, while overall exposure rose by 164% and order volume increased by 60% [1] - The food safety diary has been updated over a thousand times, ensuring daily supervision and record-keeping for each store [1] Group 2: Brand Recognition - The "Food Safety Excellent Brand Award" was awarded based on various criteria, including operational performance and user evaluations, with brands like Quanjude and Lelecha receiving top scores [1] - Merchants expressed satisfaction with the partnership, noting stable order growth and a commitment to deepening collaboration with Meituan [1][3] Group 3: Merchant Perspectives - Merchants like Hexingji and Miyue Korean Cuisine have reported positive experiences and are eager to open more locations within Raccoon Canteen, citing effective operational support [3][4] - The management of the German-style restaurant initially had reservations about oversight but later recognized the value of a platform that ensures food safety and provides additional revenue channels [4] Group 4: Future Plans and Investments - Meituan plans to invest 100 billion yuan in the restaurant industry over the next three years, focusing on hardware subsidies and traffic support for transparent kitchen initiatives [8] - Raccoon Canteen aims to serve as an incubator for businesses at different stages, facilitating rapid growth for chain stores and individual operators alike [8] - The company is committed to sharing operational experience, technological capabilities, and food safety standards with the entire industry, reinforcing its role as an industry partner [8]