Core Viewpoint - The introduction of the "New National Standard" for food delivery platforms aims to enhance service quality and promote high-quality development in the trillion-yuan market through standardized management practices [1][2]. Group 1: Market Regulation and Competition - The draft regulation seeks to standardize promotional practices between platforms and merchants, prohibiting platforms from shifting promotional costs to merchants and preventing forced promotions [1]. - The ongoing price wars, characterized by "hundred billion subsidies" and large discount coupons, have led to adverse effects such as increased costs for merchants and a decline in food quality [1]. Group 2: Food Safety Measures - The "New National Standard" aims to establish a comprehensive safety net in food safety, introducing an innovative "one-stop" video verification mechanism to prevent unqualified merchants from operating [2]. - An algorithmic early warning system will be implemented to address issues like order surges that lead to quality declines and delivery delays, shifting the focus from post-event accountability to proactive prevention [2]. Group 3: Protection of Delivery Personnel - The draft regulation addresses the rights of delivery personnel, focusing on fair compensation, work hours, and social security, aiming to alleviate issues such as income uncertainty and unsafe working conditions [2]. - It mandates platforms to set reasonable limits on the number of orders accepted simultaneously and daily, ensuring that delivery personnel can work safely and sustainably [2]. Group 4: Market Size and Importance - The online food delivery market in China has approximately 545 million users and a market size of about 1.2 trillion yuan, with daily transactions nearing 3.3 billion yuan, highlighting the need for regulated and orderly competition in the industry [2].

Core Viewpoint - The State Administration for Market Regulation has drafted the "Basic Requirements for Delivery Platform Service Management (Draft for Comments)," which indicates the introduction of new national standards for the management of delivery platforms [1]. Group 1: Reasons for Regulation - The draft addresses the intense competition in the food delivery market, characterized by large-scale subsidy activities, which has led to "involution" within the restaurant industry [3]. Group 2: Key Issues Addressed - **Transparency in Platform Fees**: The draft specifies requirements for fee management, including the need for platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [7]. - **Promotion Management**: The draft outlines requirements for price promotion management, ensuring that promotional activities are transparent and that rules are fair and reasonable [8]. - **Food Safety Risk Prevention**: The draft sets forth systematic requirements for platforms to manage merchants, including establishing a standardized admission mechanism, rigorously reviewing merchant qualifications, and providing necessary technical support and operational guidance [9]. - **Protection of Delivery Personnel's Rights**: The draft mandates platforms to standardize employment relationships, ensure reasonable income and working hours for delivery personnel, and enhance training and occupational protection [10]. Group 3: Comparison with International Standards - Compared to similar international standards, this draft focuses more on regulating the behaviors of various stakeholders in the delivery industry, including platforms, merchants, and delivery personnel, aiming to fill the gap in existing standards regarding the coordination of stakeholder relationships and promote the harmonious resolution of diverse interests [14].

Core Viewpoint - The new national standard for food delivery platform services aims to regulate service management, enhance service quality, and alleviate the operational burden on merchants while promoting fair competition among platforms [2][3][5]. Group 1: Regulatory Framework - The draft of the "Basic Requirements for Food Delivery Platform Service Management" has been publicly released for feedback, indicating a move towards standardized management practices in the food delivery sector [2][3]. - The standard is managed by the National Platform Economy Governance Standardization Technical Committee, with contributions from various organizations including the China Standardization Research Institute [3][5]. Group 2: Key Issues Addressed - The draft focuses on critical issues such as platform fees, promotional activities, and the rights of delivery personnel, addressing concerns about "involution" in competition, non-transparent fees, and insufficient protections for delivery workers [2][4]. - Specific requirements for fee management are outlined, including the need for platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [3]. Group 3: Enhancements in Service Management - The draft proposes measures to ensure transparent and fair promotional activities, aiming to maintain market order amidst competitive pressures [3]. - It emphasizes the need for platforms to establish a standardized admission mechanism for merchants, ensuring rigorous qualification checks and operational guidance to enhance food safety and service quality [3]. Group 4: Delivery Personnel Rights - The draft highlights the importance of protecting delivery personnel's rights, including fair wages, working hours, and career development opportunities, advocating for a sustainable rights protection mechanism [4]. Group 5: Overall Impact - The introduction of this standard is expected to address societal concerns, fostering a fair, orderly, and sustainable industry landscape, thereby enhancing consumer trust and the overall image of the sector [6].

Core Viewpoint - The introduction of a new national standard for food delivery platforms aims to regulate service management, enhance service quality, and alleviate the operational burden on merchants while promoting fair competition among platforms [4][5]. Group 1: Regulatory Framework - The draft standard, titled "Basic Requirements for Food Delivery Platform Service Management," has been publicly solicited for opinions, focusing on key issues such as platform fees and promotional activities [3][4]. - The standard is managed by the National Platform Economy Governance Standardization Technical Committee, with contributions from various organizations including the China Standardization Research Institute [4][6]. Group 2: Key Issues Addressed - The draft addresses significant issues in the food delivery industry, including "involution" competition, opaque and unreasonable platform fees, "ghost deliveries," and insufficient protection for delivery personnel [4][6]. - Specific requirements for fee management are outlined, mandating platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [6]. Group 3: Enhancements for Stakeholders - The draft emphasizes the need for platforms to ensure transparent promotional activities and fair pricing rules to maintain market order [6]. - It proposes systematic requirements for platforms regarding merchant management, including establishing standardized entry mechanisms and rigorous qualification audits [6][7]. - Delivery personnel's rights are highlighted, with requirements for fair income, working hours, and career development, promoting a sustainable rights protection mechanism [6][7]. Group 4: Operational Insights - The standard aims to integrate various regulatory requirements related to food safety, fair competition, and labor rights, optimizing the ecosystem of the food delivery industry [7]. - It provides actionable guidelines for food delivery platforms to transition from a unidimensional compliance focus to a multidimensional management optimization approach [7]. - The establishment of this standard is expected to enhance consumer trust and improve the overall image of the industry [7].