近日，市场监管总局组织起草的《外卖平台服务管理基本要求（征求意见稿）》面向社会公开征求意 见。这标志着外卖平台服务管理将迎来"新国标"，用标准化手段提升外卖平台服务水平，有望让万亿元 市场在规范中迈向高质量发展。 今年以来，"百亿补贴""大额神券"等外卖大战此起彼伏，短期看消费者享受到低价红利，长期看却是埋 下诸多隐患：平台将促销成本通过临时上调佣金、捆绑推广工具等方式转嫁给商户，导致"卖得越多、 亏得越多"等怪象频发；中小商户被迫卷入价格战，只能在食材品质上妥协；过度补贴更扰乱市场秩 序，令行业陷入"低价低质"的泥潭。 为此，征求意见稿重点规范了平台和商户价格促销行为，明确要求平台价格促销成本不应变相或直接要 求商户进行分摊；也明确禁止平台强制商户开展价格促销或干预商户促销力度，着力将平台竞争从"烧 钱补贴"拉回"服务比拼"的正轨。 对千万骑手群体而言，"新国标"也以更务实举措筑牢权益保护防线。长期以来，"困在系统里"的骑手们 面临收入不确定、休息无保障等困境，超时劳动引发的安全事故时有发生。征求意见稿聚焦配送员劳动 报酬、工作时间和社会保障等方面，要求平台科学设置同时接单量和单日接单量上限，合理调控劳动 ...

Core Viewpoint - The State Administration for Market Regulation has drafted the "Basic Requirements for Delivery Platform Service Management (Draft for Comments)," which indicates the introduction of new national standards for the management of delivery platforms [1]. Group 1: Reasons for Regulation - The draft addresses the intense competition in the food delivery market, characterized by large-scale subsidy activities, which has led to "involution" within the restaurant industry [3]. Group 2: Key Issues Addressed - **Transparency in Platform Fees**: The draft specifies requirements for fee management, including the need for platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [7]. - **Promotion Management**: The draft outlines requirements for price promotion management, ensuring that promotional activities are transparent and that rules are fair and reasonable [8]. - **Food Safety Risk Prevention**: The draft sets forth systematic requirements for platforms to manage merchants, including establishing a standardized admission mechanism, rigorously reviewing merchant qualifications, and providing necessary technical support and operational guidance [9]. - **Protection of Delivery Personnel's Rights**: The draft mandates platforms to standardize employment relationships, ensure reasonable income and working hours for delivery personnel, and enhance training and occupational protection [10]. Group 3: Comparison with International Standards - Compared to similar international standards, this draft focuses more on regulating the behaviors of various stakeholders in the delivery industry, including platforms, merchants, and delivery personnel, aiming to fill the gap in existing standards regarding the coordination of stakeholder relationships and promote the harmonious resolution of diverse interests [14].

Core Viewpoint - The new national standard for food delivery platform services aims to regulate service management, enhance service quality, and alleviate the operational burden on merchants while promoting fair competition among platforms [2][3][5]. Group 1: Regulatory Framework - The draft of the "Basic Requirements for Food Delivery Platform Service Management" has been publicly released for feedback, indicating a move towards standardized management practices in the food delivery sector [2][3]. - The standard is managed by the National Platform Economy Governance Standardization Technical Committee, with contributions from various organizations including the China Standardization Research Institute [3][5]. Group 2: Key Issues Addressed - The draft focuses on critical issues such as platform fees, promotional activities, and the rights of delivery personnel, addressing concerns about "involution" in competition, non-transparent fees, and insufficient protections for delivery workers [2][4]. - Specific requirements for fee management are outlined, including the need for platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [3]. Group 3: Enhancements in Service Management - The draft proposes measures to ensure transparent and fair promotional activities, aiming to maintain market order amidst competitive pressures [3]. - It emphasizes the need for platforms to establish a standardized admission mechanism for merchants, ensuring rigorous qualification checks and operational guidance to enhance food safety and service quality [3]. Group 4: Delivery Personnel Rights - The draft highlights the importance of protecting delivery personnel's rights, including fair wages, working hours, and career development opportunities, advocating for a sustainable rights protection mechanism [4]. Group 5: Overall Impact - The introduction of this standard is expected to address societal concerns, fostering a fair, orderly, and sustainable industry landscape, thereby enhancing consumer trust and the overall image of the sector [6].

Core Viewpoint - The introduction of a new national standard for food delivery platforms aims to regulate service management, enhance service quality, and alleviate the operational burden on merchants while promoting fair competition among platforms [4][5]. Group 1: Regulatory Framework - The draft standard, titled "Basic Requirements for Food Delivery Platform Service Management," has been publicly solicited for opinions, focusing on key issues such as platform fees and promotional activities [3][4]. - The standard is managed by the National Platform Economy Governance Standardization Technical Committee, with contributions from various organizations including the China Standardization Research Institute [4][6]. Group 2: Key Issues Addressed - The draft addresses significant issues in the food delivery industry, including "involution" competition, opaque and unreasonable platform fees, "ghost deliveries," and insufficient protection for delivery personnel [4][6]. - Specific requirements for fee management are outlined, mandating platforms to standardize fee items, publicly disclose fee information, and conduct compliance audits [6]. Group 3: Enhancements for Stakeholders - The draft emphasizes the need for platforms to ensure transparent promotional activities and fair pricing rules to maintain market order [6]. - It proposes systematic requirements for platforms regarding merchant management, including establishing standardized entry mechanisms and rigorous qualification audits [6][7]. - Delivery personnel's rights are highlighted, with requirements for fair income, working hours, and career development, promoting a sustainable rights protection mechanism [6][7]. Group 4: Operational Insights - The standard aims to integrate various regulatory requirements related to food safety, fair competition, and labor rights, optimizing the ecosystem of the food delivery industry [7]. - It provides actionable guidelines for food delivery platforms to transition from a unidimensional compliance focus to a multidimensional management optimization approach [7]. - The establishment of this standard is expected to enhance consumer trust and improve the overall image of the industry [7].